Market Insights & Analysis: Global Mouthwash Market (2023-28)
The Global Mouthwash Market is projected to grow at around 6.2% CAGR during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by the surging prevalence of periodontal and gum diseases worldwide, rising consumer awareness of the importance of maintaining good oral hygiene, growing desire for fresh breath, and the mounting focus on the prevention of dental plaque & gingivitis. In addition, increasing launches of innovative mouthwashes with enhanced benefits, features, & flavors, coupled with the rapidly flourishing e-commerce sector, are other prominent aspects projected to drive the market in the future.
Mouthwash is often recommended as an adjunct to brushing & flossing to reduce dental plaque and prevent gingivitis. Many dental professionals, oral health campaigns, and educational initiatives have emphasized the benefits of maintaining good oral hygiene, including the use of mouthwash as part of a comprehensive oral care routine. Hence, the growing desire among individuals to maintain healthy teeth & gums is augmenting the sales of mouthwash products.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2018-21 |
| Base Year: 2022 | |
| Forecast Period: 2023-28 | |
| CAGR (2023-2028) | 6.2% |
| Regions Covered | North America: US, Canada, Mexico |
| Europe: Germany, The UK, France, Spain, Italy, Rest of Europe | |
| Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific | |
| South America: Brazil, Argentina, Rest of South America | |
| Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA | |
| Key Companies Profiled | Colgate-Palmolive Company, Johnson & Johnson, Unilever, Proctor & Gamble, GlaxoSmithKline, Himalaya Wellness Company, Biotène, Amway, Dabur, Lion, Reckitt Benckiser Group PLC, Others |
| Unit Denominations | USD Million/Billion |
The leading players in the industry are actively working on introducing mouthwashes with specialized formulations for sensitive teeth or gums, teeth whitening properties, enamel protection, and other specific needs to meet different consumer preferences & requirements. Moreover, the escalating sales of oral care products through online stores, which provide convenience, extensive product selections, & competitive pricing, are also contributing to the market growth.
Market Dynamics
Key Driver: Growing Emphasis on Maintaining Good Oral Health
Several healthcare organizations, dental professionals, and oral health campaigns are actively promoting the significance of oral hygiene & regular dental care, which has driven consumers to prioritize their oral health to prevent dental problems, such as cavities, gum disease, & bad breath. In addition, preventive dentistry, which includes practices like regular brushing, flossing, and the use of mouthwash, is also gaining prominence. Hence, as more & more individuals are incorporating mouthwash into their daily oral care routine, it is augmenting the growth of the Global Mouthwash Market.
Global Mouthwash Market Growth Restraint:
Rising Availability of Alternative Oral Care Products & Practices - While mouthwash has been a popular product for maintaining oral hygiene, consumers nowadays are increasingly adopting natural & holistic oral care alternatives like natural toothpaste, oil pulling, herbal remedies, and other oral care practices. It owes to the fact that some mouthwash products contain alcohol, which causes discomfort, dryness, or irritation for certain individuals. As a result, there are rising concerns over the potential side effects of using mouthwashes, especially for individuals with specific oral conditions or sensitivities.
Additionally, fluoride toothpaste is gaining traction and is widely recommended by dental professionals for cavity prevention & overall oral health. Hence, as more & more consumers become aware of the benefits of these alternative oral care products, the demand for traditional mouthwashes may decline over the years, which would hamper the growth of the Global Mouthwash Market.
Global Mouthwash Market (2023-28): Segmentation Analysis
The Global Mouthwash Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the Product, and Distribution Channel the market has been further classified as:
Based on Product:
Among all, fluoride holds a prominent share of the Global Mouthwash Market. It owes to its widespread use worldwide and specific oral health benefits, such as cavity prevention, gum disease control, plaque reduction, or sensitivity relief, to consumers looking for more than just a breath freshener and aiming to address specific oral care needs.
Fluoride is well-known for its ability to prevent tooth decay & cavities. Fluoride mouthwashes deliver a concentrated dose of fluoride to the teeth and help strengthen tooth enamel and make it more resistant to acid attacks from bacteria & sugars in acidic meals like red wine, coffee, tomato sauce, etc. Thus, cavity prevention is one of the major aspects that drives the demand for fluoride mouthwashes.
In regions where the water supply is not fluoridated or where individuals have limited access to fluoridated water, fluoride mouthwashes serve as a supplementary source of fluoride and provide an additional means to ensure individuals receive adequate fluoride exposure for optimal dental health. Dental professionals often recommend fluoride mouthwash as part of a comprehensive oral care routine, particularly for people with a higher risk of cavities. Hence, these aspects are playing a crucial role in driving the demand for fluoride mouthwashes and, consequently, stimulating the overall growth of the global mouthwash market.
Based on Distribution Channel:
Here, online stores have gained significant traction in recent years. It owes to their benefits, such as the convenience of shopping from anywhere and at any time without having to visit physical retail stores, coupled with the broad range of product offerings and competitive pricing.
E-commerce stores allow consumers to explore a wide range of products from different brands, compare prices & features, and make purchases with just a few clicks. The lower overhead costs at online stores compared to brick-and-mortar retailers attract price-conscious consumers who need better deals & discounts on mouthwash products.
Moreover, e-commerce platforms also provide consumers with access to detailed product information, customer reviews, & ratings, allowing them to make more informed decisions by considering the experiences & opinions of other users. Hence, these aspects indicate the accelerating sales of mouthwashes through online stores, i.e., fueling the overall growth of the mouthwash market globally.
Global Mouthwash Market Regional Projection
Of all regions globally, North America is expected to acquire the largest share of the Mouthwash Market during 2023-28. The massive adoption of mouthwashes across the region owes to the mounting prevalence of dental diseases, ever-growing consumer awareness of oral care, the rising aging population, and an increasing number of product launches. Besides, the well-established distribution channels for oral care products, such as supermarkets, pharmacies, and convenience stores, which make mouthwash easily accessible to consumers, also contribute to the regional market growth.
Various mouthwash brands in North America are massively investing in marketing & branding efforts through advertising campaigns, endorsements by dental professionals, & product innovations to establish their products as the preferred choice for consumers.
The robust R&D infrastructure for oral care products, including mouthwash, especially in the US, allows companies to continually innovate & develop new formulations & flavors to cater to evolving consumer preferences and oral health requirements. Hence, these aspects are spurring growth in the North America Mouthwash Market and, in turn, creating lucrative prospects for the leading companies operating in the industry.
Global Mouthwash Industry Recent Developments
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Frequently Asked Questions
A. The Mouthwash Market is expected to register around 6.2% CAGR during 2023-28.
A. The ever-rising consumer awareness of the importance of oral health is the prime aspect projected to drive the Mouthwash Market during 2023-28.
A. Colgate-Palmolive Company, Johnson & Johnson, Unilever, Proctor & Gamble, GlaxoSmithKline, Himalaya Wellness Company, Biotène, Amway, Dabur, Lion, Reckitt Benckiser Group PLC, Amflor, Perfora, and Church & Dwight are the key players operating in the Mouthwash Market.
A. The growing availability of alternative oral care products & practices is the major growth restraint for the Mouthwash Market through 2028.
A. Online stores would generate lucrative prospects for the leading companies in the Mouthwash Market during 2023-28.
A. North America would continue providing profitable opportunities to the Mouthwash Market over the forecast years.
Global Mouthwash Market Research Report (2023-2028) - Table of Contents
