Global Mouthwash Market Research Report: Forecast (2023-2028)

Name: Global Mouthwash Market Research Report: Forecast (2023-2028)
Creator: MarkNtel Advisors
License: https://www.marknteladvisors.com/privacy-policy

By Product (Antiseptic, Cosmetic, Natural, Fluoride), By Indication (Periodontitis, Mouth Ulcers, Gingivitis, Dry Mouth, Other), By Distribution Channel (Retail Stores, Pharmacies,...Online Stores, Other), By Region (North America, South America, Europe, Middle East & Africa, Asia-Pacific), By Company (Colgate-Palmolive Company, Johnson & Johnson, Unilever, Proctor & Gamble, GlaxoSmithKline, Himalaya Wellness Company, Biotène, Amway, Dabur, Lion, Reckitt Benckiser Group PLC, Others) Read more

FMCG
May 2023
Pages 193
Report Format: PDF, Excel, PPT

Market Insights & Analysis: Global Mouthwash Market (2023-28)

The Global Mouthwash Market is projected to grow at around 6.2% CAGR during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by the surging prevalence of periodontal and gum diseases worldwide, rising consumer awareness of the importance of maintaining good oral hygiene, growing desire for fresh breath, and the mounting focus on the prevention of dental plaque & gingivitis. In addition, increasing launches of innovative mouthwashes with enhanced benefits, features, & flavors, coupled with the rapidly flourishing e-commerce sector, are other prominent aspects projected to drive the market in the future.

Mouthwash is often recommended as an adjunct to brushing & flossing to reduce dental plaque and prevent gingivitis. Many dental professionals, oral health campaigns, and educational initiatives have emphasized the benefits of maintaining good oral hygiene, including the use of mouthwash as part of a comprehensive oral care routine. Hence, the growing desire among individuals to maintain healthy teeth & gums is augmenting the sales of mouthwash products.

Report Coverage	Details
Study Period	Historical Data: 2018-21
	Base Year: 2022
	Forecast Period: 2023-28
CAGR (2023-2028)	6.2%
Regions Covered	North America: US, Canada, Mexico
	Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
	Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
	South America: Brazil, Argentina, Rest of South America
	Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA
Key Companies Profiled	Colgate-Palmolive Company, Johnson & Johnson, Unilever, Proctor & Gamble, GlaxoSmithKline, Himalaya Wellness Company, Biotène, Amway, Dabur, Lion, Reckitt Benckiser Group PLC, Others
Unit Denominations	USD Million/Billion

The leading players in the industry are actively working on introducing mouthwashes with specialized formulations for sensitive teeth or gums, teeth whitening properties, enamel protection, and other specific needs to meet different consumer preferences & requirements. Moreover, the escalating sales of oral care products through online stores, which provide convenience, extensive product selections, & competitive pricing, are also contributing to the market growth.

Market Dynamics

Key Driver: Growing Emphasis on Maintaining Good Oral Health

Several healthcare organizations, dental professionals, and oral health campaigns are actively promoting the significance of oral hygiene & regular dental care, which has driven consumers to prioritize their oral health to prevent dental problems, such as cavities, gum disease, & bad breath. In addition, preventive dentistry, which includes practices like regular brushing, flossing, and the use of mouthwash, is also gaining prominence. Hence, as more & more individuals are incorporating mouthwash into their daily oral care routine, it is augmenting the growth of the Global Mouthwash Market.

Global Mouthwash Market Research Report: Forecast (2023-2028)

Global Mouthwash Market Growth Restraint:

Rising Availability of Alternative Oral Care Products & Practices - While mouthwash has been a popular product for maintaining oral hygiene, consumers nowadays are increasingly adopting natural & holistic oral care alternatives like natural toothpaste, oil pulling, herbal remedies, and other oral care practices. It owes to the fact that some mouthwash products contain alcohol, which causes discomfort, dryness, or irritation for certain individuals. As a result, there are rising concerns over the potential side effects of using mouthwashes, especially for individuals with specific oral conditions or sensitivities.

Additionally, fluoride toothpaste is gaining traction and is widely recommended by dental professionals for cavity prevention & overall oral health. Hence, as more & more consumers become aware of the benefits of these alternative oral care products, the demand for traditional mouthwashes may decline over the years, which would hamper the growth of the Global Mouthwash Market.

Global Mouthwash Market (2023-28): Segmentation Analysis

The Global Mouthwash Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the Product, and Distribution Channel the market has been further classified as:

Based on Product:

Antiseptic Mouthwash
Cosmetic Mouthwash
Natural Mouthwash
Fluoride

Among all, fluoride holds a prominent share of the Global Mouthwash Market. It owes to its widespread use worldwide and specific oral health benefits, such as cavity prevention, gum disease control, plaque reduction, or sensitivity relief, to consumers looking for more than just a breath freshener and aiming to address specific oral care needs.

Fluoride is well-known for its ability to prevent tooth decay & cavities. Fluoride mouthwashes deliver a concentrated dose of fluoride to the teeth and help strengthen tooth enamel and make it more resistant to acid attacks from bacteria & sugars in acidic meals like red wine, coffee, tomato sauce, etc. Thus, cavity prevention is one of the major aspects that drives the demand for fluoride mouthwashes.

In regions where the water supply is not fluoridated or where individuals have limited access to fluoridated water, fluoride mouthwashes serve as a supplementary source of fluoride and provide an additional means to ensure individuals receive adequate fluoride exposure for optimal dental health. Dental professionals often recommend fluoride mouthwash as part of a comprehensive oral care routine, particularly for people with a higher risk of cavities. Hence, these aspects are playing a crucial role in driving the demand for fluoride mouthwashes and, consequently, stimulating the overall growth of the global mouthwash market.

Based on Distribution Channel:

Retail Stores
Online Stores
Pharmacies

Here, online stores have gained significant traction in recent years. It owes to their benefits, such as the convenience of shopping from anywhere and at any time without having to visit physical retail stores, coupled with the broad range of product offerings and competitive pricing.

E-commerce stores allow consumers to explore a wide range of products from different brands, compare prices & features, and make purchases with just a few clicks. The lower overhead costs at online stores compared to brick-and-mortar retailers attract price-conscious consumers who need better deals & discounts on mouthwash products.

Moreover, e-commerce platforms also provide consumers with access to detailed product information, customer reviews, & ratings, allowing them to make more informed decisions by considering the experiences & opinions of other users. Hence, these aspects indicate the accelerating sales of mouthwashes through online stores, i.e., fueling the overall growth of the mouthwash market globally.

Global Mouthwash Market Regional Projection

North America
South America
Europe
Middle East & Africa
Asia-Pacific

Of all regions globally, North America is expected to acquire the largest share of the Mouthwash Market during 2023-28. The massive adoption of mouthwashes across the region owes to the mounting prevalence of dental diseases, ever-growing consumer awareness of oral care, the rising aging population, and an increasing number of product launches. Besides, the well-established distribution channels for oral care products, such as supermarkets, pharmacies, and convenience stores, which make mouthwash easily accessible to consumers, also contribute to the regional market growth.

Various mouthwash brands in North America are massively investing in marketing & branding efforts through advertising campaigns, endorsements by dental professionals, & product innovations to establish their products as the preferred choice for consumers.

The robust R&D infrastructure for oral care products, including mouthwash, especially in the US, allows companies to continually innovate & develop new formulations & flavors to cater to evolving consumer preferences and oral health requirements. Hence, these aspects are spurring growth in the North America Mouthwash Market and, in turn, creating lucrative prospects for the leading companies operating in the industry.

Global Mouthwash Industry Recent Developments

In May 2022, SmartMouth introduced Mouth Sore Activated Oral Rinse that helps alleviate minor irritation, pain, sore mouth, sore throat, & canker sores. The new product is designed to prevent bad breath for 24 hours with just 2 rinses a day.
On 9 February 2022, Hello launched treatment-based oral care products, which include four toothpastes and mouthwash. Formulated with zinc & tea tree oil and packaged in a bottle made from 100% PCR, the new Bye Bye Bacteria Mouthwash kills bad breath bacteria with a natural herbal mint flavor.

Gain a Competitive Edge with Our Global Mouthwash Market Report

Global Mouthwash Market report provides a detailed and thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics and make informed decisions.
This report also highlights current market trends and future projections, allowing businesses to identify emerging opportunities and potential challenges. By understanding market forecasts, companies can align their strategies and stay ahead of the competition.
Global Mouthwash Market report aids in assessing and mitigating risks associated with entering or operating in the market.
The report would help in understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks and optimize their operations.

Frequently Asked Questions

A. The Mouthwash Market is expected to register around 6.2% CAGR during 2023-28.

A. The ever-rising consumer awareness of the importance of oral health is the prime aspect projected to drive the Mouthwash Market during 2023-28.

A. Colgate-Palmolive Company, Johnson & Johnson, Unilever, Proctor & Gamble, GlaxoSmithKline, Himalaya Wellness Company, Biotène, Amway, Dabur, Lion, Reckitt Benckiser Group PLC, Amflor, Perfora, and Church & Dwight are the key players operating in the Mouthwash Market.

A. The growing availability of alternative oral care products & practices is the major growth restraint for the Mouthwash Market through 2028.

A. Online stores would generate lucrative prospects for the leading companies in the Mouthwash Market during 2023-28.

A. North America would continue providing profitable opportunities to the Mouthwash Market over the forecast years.

Global Mouthwash Market Research Report (2023-2028) - Table of Contents

Market Segmentation
Introduction
1. Product Definition
2. Research Process
3. Assumptions
Executive Summary
Global Mouthwash Market Regulations and Policy
Global Mouthwash Market Trends & Developments
Global Mouthwash Market Supply Chain Analysis
Global Mouthwash Market Dynamics
1. Drivers
2. Challenges
Global Mouthwash Market Hotspot & Opportunities
Global Mouthwash Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product
    1. Antiseptic Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
    2. Cosmetic Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
    3. Natural Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
    4. Fluoride Mouthwash - Market Size & Forecast 2018-2028, (USD Million)
  2. By Indication
    1. Periodontitis- Market Size & Forecast 2018-2028, (USD Million)
    2. Mouth Ulcers- Market Size & Forecast 2018-2028, (USD Million)
    3. Gingivitis- Market Size & Forecast 2018-2028, (USD Million)
      1. Dry mouth- Market Size & Forecast 2018-2028, (USD Million)
    4. Others-- Market Size & Forecast 2018-2028, (USD Million)
  3. By Distribution Channel
    1. Retail Stores - Market Size & Forecast 2018-2028, (USD Million)
    2. Pharmacies - Market Size & Forecast 2018-2028, (USD Million)
    3. Online Stores - Market Size & Forecast 2018-2028, (USD Million)
    4. Others- Market Size & Forecast 2018-2028, (USD Million)
  4. By Region
    1. North America
    2. South America
    3. Europe
    4. Asia-Pacific
    5. The Middle East and Africa
  5. By Company
    1. Market Share
    2. Competition Characteristics
North America Mouthwash Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product- Market Size & Forecast 2018-2028, (USD Million)
  2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
  3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. The US
    2. Canada
    3. Mexico
3. The US Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
4. Canada Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
5. Mexico Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
South America Mouthwash Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product- Market Size & Forecast 2018-2028, (USD Million)
  2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
  3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. Brazil
    2. Argentina
    3. Rest of South America
3. Brazil Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
4. Argentina Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
Europe Mouthwash Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product- Market Size & Forecast 2018-2028, (USD Million)
  2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
  3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. Germany
    2. The UK
    3. France
    4. Italy
    5. Spain
    6. Rest of Europe
3. Germany Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
4. The UK Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
5. France Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
6. Italy Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
7. Spain Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
Asia-Pacific Mouthwash Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product- Market Size & Forecast 2018-2028, (USD Million)
  2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
  3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. China
    2. Japan
    3. Australia
    4. India
    5. South Korea
    6. Rest of Asia Pacific
3. China Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
4. Japan Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
5. Australia Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
6. India Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
7. South Korea Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
Middle East and Africa Mouthwash Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Product- Market Size & Forecast 2018-2028, (USD Million)
  2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
  3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
  4. By Country
    1. South Africa
    2. The UAE
    3. Saudi Arabia
    4. Rest of Middle East and Africa
3. South Africa Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, USD Million
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
4. The UAE Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
5. Saudi Arabia Mouthwash Market Outlook, 2018-2028F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Product- Market Size & Forecast 2018-2028, (USD Million)
    2. By Indication- Market Size & Forecast 2018-2028, (USD Million)
    3. Distribution Channel- Market Size & Forecast 2018-2028, (USD Million)
Competitive Outlook
1. Company Profiles
  1. Colgate-Palmolive Company
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  2. Johnson & Johnson
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  3. Unilever
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  4. Proctor & Gamble
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  5. GlaxoSmithKline
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  6. Himalaya Wellness Company
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  7. Biotène
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  8. Amway
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  9. Dabur
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  10. Lion
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  11. Reckitt Benckiser Group Plc
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  12. Amflor
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  13. Perfora
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  14. Church & Dwight
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  15. Others
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
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