Market Research Report

Middle East & North Africa (MENA) Maternal Supplements Market Research Report: Forecast (2024-2030)

Middle East & North Africa (MENA) Maternal Supplements Market - By Type (Multivitamins, Vitamins [Vitamin D, Vitamin B, Others], Folic Acid, Omega-3, Calcium, Iron, Others), By For...m (Tablets & Capsules, Powder, Liquid), By Stage (Preconception, Prenatal, Postpartum), By Distribution Channel (Offline [Pharmacy, Others], Online) and others Read more

  • Healthcare
  • Aug 2024
  • 153
  • PDF, Excel, PPT

Market Definition

Maternal Supplements like folic acid, Vitamin D, multivitamins, Vitamin B, etc. are essential to support the health of women & the growth and development of the fetus during different stages including preconception, prenatal, and postpartum. Preconception supplements are for women planning to conceive. Prenatal supplements are tailored to meet the increased nutritional needs of pregnant women.  Postpartum supplements are designed to support the mother’s recovery after childbirth and support breastfeeding.

Market Insights & Analysis: Middle East & North Africa (MENA) Maternal Supplements Market (2024-30):

The Middle East & North Africa (MENA) Maternal Supplements Market size was valued at USD 488.57 million in 2023 and is projected to reach USD 774.50 million by 2030. The market is also estimated to grow at a CAGR of around 6.54% during the forecast period, i.e., 2024-30. In pregnant & new mothers across the MENA region countries, including the UAE, Saudi Arabia, Bahrain, Qatar, Egypt, and others, there have been high rates of malnutrition recorded. The issue has been rapid urbanization which influenced women’s lifestyle practices and dietary habits, leading to elevated consumption of fast food & snacks. These foods typically high in unhealthy fats, have been causing health-related problems beyond nutritional deficiencies. These include anemia issues due to low levels of Vitamin B12 & iron, a weakened immune system from zinc deficiency, and an increased risk of bone & joint disorders from calcium deficiency. In response to this, healthcare professionals have been prescribing needful supplementation to pregnant & new mothers, thereby driving the market growth of maternal supplements in the MENA region.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR (2024-2030) 6.54%
Countries Covered The UAE, Saudi Arabia, Qatar, Kuwait, Oman, Jordan, Egypt, Algeria, Morocco, Rest of Middle East & North Africa (MENA)
Key Companies Profiled Abbott Laboratories S.A., Bayer AG, Nestle Middle East FZE, New Chapter, Renew Life Formulas, LLC. (Rainbow Light) , GNC Middle East, Haleon, MegaFood, Church & Dwight Co., Inc., Smarty Pants, Others
Market Value (2023) USD 488.57 Million
Market Value (2030) USD 774.50 Million

 

Further, women too have become aware of the importance of these supplements for their health and the health of their babies. Due to this, they have been following the recommendations or prescriptions given without miss which impacts the market growth positively. Moreover, a high proportion of women of childbearing age, pregnant women, and new mothers in countries like Saudi Arabia & UAE, have been affected by Vitamin D deficiency. The region’s high temperature year-round due to which women tend to avoid sun exposure has been responsible for this. Also, women involved in indoor occupations such as domestic work, office jobs, and beauty salons have limited exposure to sunlight. The rising awareness of the positive effects of Vitamin D on preventing fetal abnormalities & mortality has motivated these pregnant women or those planning for children to increasingly consume Vitamin D supplements for safe and healthy childbirth, thereby driving the overall market. Furthermore, a significant presence of obese and overweight women at elevated risk for nutritional deficiencies in certain countries of the region like Egypt & the UAE, has been contributing to the growing demand for maternal supplements.

In addition, prominent international & national organizations such as the World Health Organization, the Department of Health Abu Dhabi, etc. have been advocating for the incorporation of a range of maternal supplements such as Folic acid & Vitamin D to meet nutritional requirements during pregnancy and breastfeeding. Due to such recommendations, women in the region have been consulting doctors and incorporating supplements into their daily routines, thereby expanding the market size of MENA Maternal Supplements.


Middle East & North Africa (MENA) Maternal Supplements Market Research Report: Forecast (2024-2030)

Middle East & North Africa (MENA) Maternal Supplements Market Driver:

Escalated Prevalence of Foetal Abnormalities and Gestational Diabetes Mellitus – In the MENA region, due to consanguine marriages, malnutrition, and inadequate prenatal care, the rates of foetal abnormalities like spina bifida & congenital heart defects (CHD) have been alarming. Further, occurrences of these abnormalities have contributed to the increased rates of infant mortality across countries in the region. 

Folic acid, zinc, vitamin D, and other have the potential to protect unborn babies from such anomalies and reduce the mortality rate. As a result, many doctors have been advising women to take different maternal supplements adequately. Considering that, the overall market for MENA Maternal Supplements has been experiencing positive growth trends. For instance,

  • The 2023 estimates of the UAE Congenital Heart Association stated that every year, around 970 children are born with CHD in the UAE.

Middle East & North Africa (MENA) Maternal Supplements Market Opportunity:

Growing Idea of Personalized Supplements to Enhance Maternal Health – In the MENA region, females have been showing a preference for personalized health solutions, to support health & well-being before, during, and after pregnancy. They are increasingly seeking personalized vitamins, dietary, and other supplements tailored to their individual needs based on health assessments, dietary habits, and genetic testing. Also, the shift rejects the idea of a one-size-fits-all approach and recognizes personalization as the best way to improve health goals before, during, and after pregnancy.

As a result, maternal supplement providers such as Persona Nutrition, a Nestle Health Sciences company, have started offering personalized vitamin subscription programs in the region to cater to individual preferences and health goals during these crucial times. Other companies like Hum Nutrition & Vous Vitamin, specializing in personalized vitamin subscription services, too have been catering to female customers in the region. Hence, this focus on personalized maternal supplements is expected to drive market growth in the coming years.

Middle East & North Africa (MENA) Maternal Supplements Market Challenge:

Lack of Education on the Benefits & Proper Consumption of Maternal Supplements – Although awareness regarding maternal supplements has been increasing, still there are some parts of the region where many females of childbearing age, expectant mothers, and new mothers are unaware of the crucial role of maternal supplements in supporting pregnancy and motherhood. Additionally, many of them lack proper knowledge about the way to consume these supplements including their adequate dosage.

Moreover, traditional beliefs and cultural practices have been restricting pregnant women and new mothers from consuming supplements. Instead, they are made to follow traditional practices and are often given herbal remedies. Along with all this, misconceptions such as the belief that supplements could harm the baby and cause birth defects and that these are only for women with certain health conditions have been hindering their acceptance among pregnant mothers in the region.

Middle East & North Africa (MENA) Maternal Supplements Market (2024-30): Segmentation Analysis

The Middle East & North Africa (MENA) Maternal Supplements Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the regional levels. Based on the analysis, the market has been further classified as:

Based on Type:

  • Multivitamins
  • Vitamins
    • Vitamin D
    • Vitamin B
    • Others
  • Folic Acid
  • Omega 3
  • Calcium
  • Iron
  • Others

Out of them all, the multivitamins category is expected to hold a prominent market share. This is due to the growing awareness of their critical role in preventing and managing several pregnancy-related complications. Further, multivitamins are considered safer with minimal side effects than individual vitamins owing to their pre-fixed composition of different vitamins & minerals. This increases their acceptance among expecting mothers who always seek safer products for their unborn baby's health. Also, multivitamins are highly preferred by pregnant women and those in the postpartum stage for their affordability & convenience over purchasing separate individual vitamin supplements. All this positively impacts the segmental market growth & market size. In addition, the availability of multivitamins in different convenient forms such as single-dose packets, gummies, and liquid supplements attracts consumers, thereby augmenting the category’s market growth.

Based on Stage:

  • Preconception
  • Prenatal
  • Postpartum

Out of them, the Prenatal category held the largest market share. The market growth owes to the increasing awareness of maternal health & nutrition which has led many women to prioritize their health during pregnancy and consume different supplements for it. Also, regional countries like Saudi Arabia & Egypt have had high rates of postpartum depression. This has led healthcare professionals to prescribe these women prenatal supplements such as omega 3 & Vitamin D, to reduce the occurrences of postpartum depression.

Moreover, there has been a substantial prevalence of hypertension & thyroid disorders across countries in the region. As these chronic conditions increase the risk for preterm birth, gestational diabetes, etc., the doctors have been actively advising these women with chronic conditions and also intend to get pregnant shortly to consume prenatal supplements. Hence, considering the aforementioned factors, the category’s market would witness growth during the forecasting years as well.

Middle East & North Africa (MENA) Maternal Supplements Market (2024-30): Regional Projection

Geographically, the Middle East & North Africa (MENA) Maternal Supplements Market expands across:

  • The UAE
  • Saudi Arabia
  • Qatar
  • Kuwait
  • Oman
  • Jordan
  • Egypt
  • Algeria
  • Morocco
  • Rest of the Middle East & North Africa

Among all the countries, Egypt is expected to dominate the overall Middle East & North Africa (MENA) Maternal Supplements Market. This has been because, in Egypt, conditions such as gestational diabetes, anemia, & hypertensive disorders have been increasingly common. These issues pose a significant risk to mothers & their unborn children, thereby necessitating enhanced nutritional support.  Due to this, the adoption of maternal supplements including folic acid & iron to prevent these conditions effectively and ensure healthier pregnancy outcomes, has increased.

Also, there has been a rise in female workforce participation which tends to have brought lifestyle changes and upsurge in health conditions including those affecting fertility. Females in the country thereby have been consuming maternal supplements post consultation from medical experts to be able to have a child soon. For instance, female labor force participation increased to 18.6% in 2023, from 17.4% in 2020, according to WHO.

Moreover, Egyptian authorities have been focused on reducing the instances of maternal & fetal mortality. This motivated healthcare providers across Egypt to actively prescribe maternal supplements to expecting mothers and improve maternal & child health. As a result, the Maternal Supplements Market has been experiencing positive growth trends in Egypt.

Gain a Competitive Edge with Our Middle East & North Africa (MENA) Maternal Supplements Market Report

  • The Middle East & North Africa (MENA) Maternal Supplements Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
  • This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  • The Middle East & North Africa (MENA) Maternal Supplements Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The Middle East & North Africa (MENA) Maternal Supplements Market is expected to grow at a compound annual growth rate (CAGR) of 6.54% from 2024 to 2030.

   A. The Middle East & North Africa (MENA) Maternal Supplements Market size was valued at USD 488.57 million in 2023 and is projected to reach USD 774.50 billion by 2030.

   A. Escalated prevalence of fetal abnormalities and gestational diabetes mellitus is a prominent factor expected to drive the Middle East & North Africa (MENA) Maternal Supplements Market during 2024-30.

   A. Abbott Laboratories S.A., Bayer AG, Nestle Middle East FZE, New Chapter, Renew Life Formulas, LLC. (Rainbow Light), GNC Middle East, Haleon, MegaFood, Church & Dwight Co., Inc., Smarty Pants, etc. are the top players in the Middle East & North Africa (MENA) Maternal Supplements Market.

   A. Multivitamins held the largest share of the Middle East & North Africa (MENA) Maternal Supplements Market.

   A. Egypt would present growth prospects in the Middle East & North Africa (MENA) Maternal Supplements Market during 2024-30.

   A. The growing idea of personalized supplements to enhance maternal health is the growth opportunity driving the Middle East & North Africa (MENA) Maternal Supplements Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Middle East & North Africa (MENA) Maternal Supplements Policies & Regulations
  5. Middle East & North Africa (MENA) Maternal Supplements Market Trends & Development
  6. Middle East & North Africa (MENA) Maternal Supplements Market Dynamics
    1. Drivers
    2. Challenges
  7. Middle East & North Africa (MENA) Maternal Supplements Market Hotspot & Opportunities
  8. Middle East & North Africa (MENA) Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type
        1. Multivitamins- Market Size & Forecast 2019-2030, USD Million
        2. Vitamins- Market Size & Forecast 2019-2030, USD Million
          1. Vitamin D
          2. Vitamin B
          3. Others
        3. Folic Acid- Market Size & Forecast 2019-2030, USD Million
        4. Omega-3- Market Size & Forecast 2019-2030, USD Million
        5. Calcium- Market Size & Forecast 2019-2030, USD Million
        6. Iron- Market Size & Forecast 2019-2030, USD Million
        7. Others- Market Size & Forecast 2019-2030, USD Million
      2. By Form
        1. Tablets & Capsules- Market Size & Forecast 2019-2030, USD Million
        2. Powder- Market Size & Forecast 2019-2030, USD Million
        3. Liquid- Market Size & Forecast 2019-2030, USD Million
      3. By Stage
        1. Preconception- Market Size & Forecast 2019-2030, USD Million
        2. Prenatal- Market Size & Forecast 2019-2030, USD Million
        3. Postpartum- Market Size & Forecast 2019-2030, USD Million
      4. By Distribution Channel
        1. Offline- Market Size & Forecast 2019-2030, USD Million
          1. Pharmacy
          2. Others
        2. Online- Market Size & Forecast 2019-2030, USD Million
      5. By Country
        1. The UAE
        2. Saudi Arabia
        3. Qatar
        4. Kuwait
        5. Oman
        6. Jordan
        7. Egypt
        8. Algeria
        9. Morocco
        10. Rest of Middle East & North Africa (MENA)
      6. By Company
        1. Market Share & Analysis
        2. Competition Characteristics
  9. The UAE Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  10. Saudi Arabia Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  11. Qatar Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  12. Kuwait Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  13. Oman Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  14. Jordan Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  15. Egypt Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  16. Algeria Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  17. Morocco Maternal Supplements Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type- Market Size & Forecast 2019-2030, USD Million
      2. By Form- Market Size & Forecast 2019-2030, USD Million
      3. By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
  18. Middle East & North Africa (MENA) Maternal Supplements Market Key Strategic Imperatives for Growth & Success
  19. Competitive Outlook
    1. Company Profiles
      1. Abbott Laboratories S.A.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Bayer AG
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Nestle Middle East FZE
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. New Chapter
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Renew Life Formulas, LLC. (Rainbow Light) 
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. GNC Middle East
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Haleon
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. MegaFood
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. Church & Dwight Co., Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Smarty Pants
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      11. Others
  20. Disclaimer

 

 


Middle East & North Africa (MENA) Maternal Supplements Market Segmentation