Market Research Report

Kenya Two-Wheeler Tire Market Research Report Forecast : (2024-2030)

Kenya Two-Wheeler Tire Market Report - By Vehicle Type (Scooter & Moped, Motorcycle), By Demand Type (OEMs, Replacement), By Tire Type (Radial, Bias), By Price Category (Budget (Up...to USD 11 Per Unit), Economy (USD 12 to 30 Per unit), Premium (Above USD 30 Per Unit)-Market Size & Forecast 2019-2030, Thousand Units, By Sales Channel (Online, Multi-brand Stores, Exclusive Outlets, Direct), By Tire Size (80/100-17, 100/90-17, 2.75 x 17, 3.00 x 17, 3.00 - 18, 90/90 - 17, Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 - 17 etc.)), and Others Read more

  • Tire
  • Apr 2024
  • 121
  • PDF, Excel, PPT

Market Insights & Analysis: Kenya Two-Wheeler Tire Market (2024-30):

The Kenya Two-Wheeler Tire Market is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024-30. The market growth is driven by the increasing sales of motorcycles & their extensive use as taxis, the inclination towards electric mobility, etc. In Kenya, motorcycles have been widely used as boda bodas, i.e., motorcycle taxis, which play a pivotal role in the public transport sector, facilitating millions of rides daily and contributing significantly to the economy. According to the Kenya National Bureau of Statistics, the number of newly registered motorcycles and three-wheelers went up by 15.4% from 252,601 units in 2020 to 291,553 units in 2021.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR (2024-2030) 13.06%
Region Covered East, West, North, South 
Key Companies Profiled Bridgestone Corporation, Michelin, Continental AG, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Dunlop Tyres, MRF, Shinko Tyres, CEAT, and Others.
Unit Denominations USD Million/Billion

 

Also, with the surge in motorcycle sales and their extensive use as taxis, there's a corresponding increase in the demand for replacement tires due to the considerable wear & tear these vehicles experience. Additionally, Kenya is witnessing a shift towards electric motorcycles, seen as a means to offer financial benefits to owners and riders while addressing environmental concerns. Startups like Kiri Evs and Fika Mobility are facilitating this transition by introducing innovative financing models that alleviate upfront costs and range anxiety with battery swap services.

Moreover, strategic efforts are being made to boost the adoption of electric motorcycles across the nation driven by incentives to accelerate this shift. This movement towards electric motorcycles is expected to further increase the demand for replacement two-wheeler tires in the coming years as the country embraces more sustainable modes of transportation.


Kenya Two-Wheeler Tire Market Research Report Forecast : (2024-2030)

Kenya Two-Wheeler Tire Market Driver:

Growing Two-Wheeler Sales Due to High Unemployment to Drive the Market – High levels of unemployment in Kenya push individuals towards entrepreneurial endeavors and participation in the informal economy. Many unemployed individuals turn to activities such as motorcycle taxis, courier services, and small-scale businesses for income generation. As a result, there is a growing demand for two-wheelers to support these informal economic activities.  According to the World Bank, the boda boda (motorcycle taxi) sector in Kenya employs over 1.5 million young people and contributes about USD 1.4 billion to the economy each year. This high usage of motorcycles & scooters directly drives the demand for tires in the market.

Furthermore, the growing introduction of motorcycle taxis, which are commonly called boda-bodas in African countries, has become a prominent mode of transportation, particularly in urban and peri-urban areas.

  • In 2023, Uber launched an electric boda in Kenya, that offers affordable, comfortable, and reliable means of mobility within the city.

Consequently, unemployed individuals turn to motorcycle taxi services as a means of generating income across the region. Therefore, the proliferation of motorcycle taxis significantly contributes to the overall sales of motorcycles, which positively generates the demand for tires in the upcoming years.

Kenya Two-Wheeler Tire Market Opportunity:

Expansion of Electric Bike Manufacturers to the Country – The government of Kenya is increasingly encouraging the adoption of electric two-wheelers in the country to mitigate the environmental issues caused by ICE vehicle emissions. In 2023, the government of Kenya announced a nationwide e-bike scheme under which it plans to introduce more than 1 million electric motorcycles. Owing to this there is a rising demand for electric bikes throughout the country, prompting major companies like Bolt, Spiro, and others to extend their production facilities to Kenya.

  • In 2023, Roam, a Swedish-Kenyan manufacturer of electric motorbikes, opened a 10,000-m2 plant in the Kenyan capital of Nairobi.

Thus, the setup & expansion of electric motorcycle manufacturing units in African nations, including Kenya, would open several profitable opportunities across the national market in the forthcoming years.

Kenya Two-Wheeler Tire Market (2024-30): Segmentation Analysis

The Kenya Two-Wheeler Tire Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2024–2030 at the national levels. Based on the analysis, the market has been further classified as:

Based on Vehicle Type:

  • Scooter & Moped
  • Motorcycle

Motorcycles hold a major share of the Kenya Two-Wheeler Tire Market and are expected to maintain their dominance in the coming years. Kenya’s transport system, especially in rural areas, is not very well developed due to the absence of proper public transport, hence motorcycles are being extensively used in various parts of the country. This widespread reliance on motorcycles for commuting & transportation needs has significantly contributed to the demand for the Two-Wheeler Tire Market in Kenya.

As motorcycles serve as a primary means of mobility in areas lacking developed public transportation, the continuous use and travel on diverse terrains lead to frequent wear and tear of tires. Consequently, the demand for two-wheeler tires in Kenya has surged, driven by the extensive and essential usage of motorcycles across different regions of the country.

Based on Demand Type:

  • OEM
  • Replacement

In the upcoming period, the Replacement segment is poised to lead the Kenya Two-Wheeler Tire Market. The extensive use of motorcycles across diverse terrains and roads in Kenya accelerates tire wear. Rural areas with rough roads especially experience higher rates of tire replacement. Additionally, Kenya's varied climates, including diverse weather conditions and extreme temperatures, impact tire longevity. Hence, exposure to these environmental factors can hasten tire aging and deterioration, necessitating more frequent replacements.

Gain a Competitive Edge with Our Kenya Two-Wheeler Tire Market Report

  • Kenya Two-Wheeler Tire Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
  • This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  • Kenya Two-Wheeler Tire Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The Kenya Two-Wheeler Tire Market is expected to grow at a compound annual growth rate (CAGR) of 13.06% from 2024 to 2030

   A. Bridgestone Corporation, Michelin, Continental AG, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Dunlop Tyres, MRF, Shinko Tyres, CEAT, and Others.

   A. Motorcycles held a considerable share of the Kenya Two-wheeler Tire Market

   A. The expansion of electric bike manufacturers across the country to open profitable prospects for the Kenya Two-Wheeler Tire Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Kenya Two-Wheeler Tire Import-Export Analysis, 2019-2024
  5. Kenya Two-Wheeler Tire Market Supply Chain Analysis
  6. Kenya Two-Wheeler Tire Market Trends & Developments
  7. Kenya Two-Wheeler Tire Market Dynamics
    1. Drivers
    2. Challenges
  8. Kenya Two-Wheeler Tire Market Hotspot & Opportunities
  9. Kenya Two-Wheeler Tire Market Regulations and Policy 
  10. Kenya Two-Wheeler Tire Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Units Sold (Thousands)
    2. Market Size & Analysis
      1. By Vehicle Type
        1. Scooter & Moped- Market Size & Forecast 2019-2030, Thousand Units
        2. Motorcycle- Market Size & Forecast 2019-2030, Thousand Units
      2. By Demand Type
        1. OEMs- Market Size & Forecast 2019-2030, Thousand Units
        2. Replacement- Market Size & Forecast 2019-2030, Thousand Units
      3. By Tire Type
        1. Radial- Market Size & Forecast 2019-2030, Thousand Units
        2. Bias- Market Size & Forecast 2019-2030, Thousand Units
      4. By Price Category
        1. Budget (Up to USD 11 Per Unit)- Market Size & Forecast 2019-2030, Thousand Units
        2. Economy (USD 12 to 30 Per unit)- Market Size & Forecast 2019-2030, Thousand Units
        3. Premium (Above USD 30 Per Unit)-Market Size & Forecast 2019-2030, Thousand Units
      5. By Sales Channel
        1. Online- Market Size & Forecast 2019-2030, Thousand Units
        2. Multi-brand Stores - Market Size & Forecast 2019-2030, Thousand Units
        3. Exclusive Outlets - Market Size & Forecast 2019-2030, Thousand Units
        4. Direct - Market Size & Forecast 2019-2030, Thousand Units
      6. By Tire Size
        1. 80/100-17- Market Size & Forecast 2019-2030, Thousand Units
        2. 100/90-17- Market Size & Forecast 2019-2030, Thousand Units
        3. 2.75 x 17 - Market Size & Forecast 2019-2030, Thousand Units
        4. 3.00 x 17- Market Size & Forecast 2019-2030, Thousand Units
        5. 3.00 - 18- Market Size & Forecast 2019-2030, Thousand Units
        6. 90/90 - 17- Market Size & Forecast 2019-2030, Thousand Units
        7. Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 - 17 etc.) - Market Size & Forecast 2019-2030, Thousand Units
      7. By Region
        1. East
        2. West
        3. South
        4. North
      8. By Company
        1. Competition Characteristics
        2. Market Share & Analysis
  11. Kenya Scooter & Moped Tire Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Units Sold (Thousands)
    2. Market Share & Analysis
      1. By Vehicle Type
        1. ICE
          1. Up to 100cc- Market Size & Forecast 2019-2030, Thousand Units
          2. 101cc to 125cc- Market Size & Forecast 2019-2030, Thousand Units
          3. 126cc to 150cc- Market Size & Forecast 2019-2030, Thousand Units
          4. Above 150cc- Market Size & Forecast 2019-2030, Thousand Units
        2. Electric- Market Size & Forecast 2019-2030, Thousand Units
      2. By Demand Type- Market Size & Forecast 2019-2030, Thousand Units
      3. By Tire Type- Market Size & Forecast 2019-2030, Thousand Units
      4. By Price Category- Market Size & Forecast 2019-2030, Thousand Units
      5. By Sales Channel- Market Size & Forecast 2019-2030, Thousand Units
      6. By Tire Size- Market Size & Forecast 2019-2030, Thousand Units
  12. Kenya Motorcycle Tire Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Units Sold (Thousands)
    2. Market Share & Analysis
      1. By Vehicle Type
        1. ICE
          1. Up to 100cc- Market Size & Forecast 2019-2030, Thousand Units
          2. 101cc to 125cc- Market Size & Forecast 2019-2030, Thousand Units
          3. 126cc to 150cc- Market Size & Forecast 2019-2030, Thousand Units
          4. Above 150cc- Market Size & Forecast 2019-2030, Thousand Units
        2. Electric- Market Size & Forecast 2019-2030, Thousand Units
      2. By Demand Type- Market Size & Forecast 2019-2030, Thousand Units
      3. By Tire Type- Market Size & Forecast 2019-2030, Thousand Units
      4. By Price Category- Market Size & Forecast 2019-2030, Thousand Units
      5. By Sales Channel- Market Size & Forecast 2019-2030, Thousand Units
      6. By Tire Size- Market Size & Forecast 2019-2030, Thousand Units
  13. Kenya Two-Wheeler Tire Industry Key Strategic Imperatives for Growth & Success
  14. Competition Outlook
    1. Company Profiles
      1. Bridgestone Corporation
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Michelin
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Continental AG
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. Yokohama TWS (Mitas)
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Pirelli Tyre S.p.A
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Dunlop Tyres
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. MRF
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Shinko Tyres
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      9. CEAT
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Others
  15. Disclaimer


Kenya Two-Wheeler Tire Market