Market Definition
ISOBUS is an agricultural communication protocol that is governed by the International Organization of Standardization (ISO) and the Agriculture Industry Electronics Foundation. It is based on the SA J1939 protocol (AEF). The standard serves as the foundation for embedded software designed to achieve data transfer and communication interoperability among various agricultural implements such as sensors, actuators, control units, cloud servers, and display units, whether mounted or integrated into the tractor.
The regional connectivity achieved with ISOBUS equipment has been critical in implementing technological services that will enhance field productivity and efficiency. During the forecast period, the global ISOBUS component market is expected to grow to foster the use of smart farming technologies in the agricultural industry.
Market Insights
The Global ISOBUS Component Market is expected to grow at a CAGR of around 10.08% during 2022-2027. The rising demand to resolve incompatibility issues between different agri-equipment manufactured by different companies is primarily responsible for market growth. Agricultural fields necessitate a variety of crop cultivation equipment, such as tractors, harvesters, and seed planters, which are manufactured by various companies. Furthermore, operating the agri-equipment of the 'X' company with the agri-equipment of the 'Y' company was previously not viable, therefore proving to be time-consuming and pricey.
Furthermore, the use of ISOBUS components in agricultural machinery allows for the use of two or more pieces of equipment from different manufacturers at the same time. ISOBUS supports the inclusion of a 'Virtual Terminal,' which enables the operator to manage multiple Agri-equipment units at the same time. This reduced agricultural farmers' operating costs & provide real-time statistics for improved crop cultivation.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-20 |
| Base Year: 2021 | |
| Forecast Period: 2022-27 | |
| CAGR (2022-2027) | 10.08% |
| Regions Covered | North America: The US, Canada, Mexico |
| South America: Brazil, Argentina, Rest of South America | |
| Europe: Germany, France, Italy, Spain, Rest of Europe | |
| Middle East & Africa: | |
| Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia Pacific | |
| Key Companies Profiled |
AMAZONEN-WERKE H. DREYER SE & Co. KG, Anedo GmbH, CLAAS KGaA mbH, CNH Industrial N.V., DEUTZ-FAHR Fendt, Deere & Company, Hexagon Agriculture, Krone NA, Inc., Kuhn Group, Kvaser, Kverneland Group, LEMKEN GmbH & Co. KG, Massey Ferguson, PÖTTINGER Landtechnik GmbH, Others |
| Unit Denominations | USD Million/Billion |
Key Trend in the Global ISOBUS Component Market
ISOBUS is a remarkable invisible feature of agricultural mechanization. The new IT systems installed on tractors and farm implements allow for complete management and control of all work phases in the agriculture industry. A strong invisible network now rules agriculture, and most farmers are inclined toward smart farming, which is trending globally. Electronics in tractors and other machinery and equipment are revolutionizing agricultural operations by managing machines and connecting the operator to mechanical methods.
Technologies like TIM and Tractor-Implement Management enable not only the operator to be alerted to any anomalies or deformations in the project course, but also to seize command of the tractor with specific instructions for speed and movement of operation. The wireless system can also connect many machines including operational ones in the field for optimizing movements and management, as well as harmonizing work performed by the lead machine and complementary implements that do not require a controller.
Furthermore, connections between agricultural machinery and a home computer or smartphone enable remote crop operation control, whilst highly developed Internet systems (Internet of things) can sensibly incorporate information gained from machines and equipment and data produced by field sensors. As a result of these advancements & the use of smart technologies in the agriculture industry, would upsurge the growth of the Global ISOBUS Components market in the coming years.
Impact of COVID-19 on the Global ISOBUS Component Market
During 2020, the COVID pandemic negatively impacted the revenue of the global ISOBUS component market, owing to the global lockdown and import bans from and within the countries to minimize the death rates caused by the spread of coronavirus. Moreover, the temporary shutdown of agri-equipment manufacturing units, a slowdown of agriculture activities, and a decline in the disposable income of manufacturing firms and individual investors led to a reduction in the demand for ISOBUS components globally. Besides, a significant shift has been seen after the upliftment of the restrictions & the imposed bans, as the market starts to function again and would gradually pick up the pace in the coming years.
Market Segmentation
Based on the Product:
Among them, the Hardware product is expected to acquire a significant market share during the forecast period 2022-2027. The growing use of Electronic Control Units (ECU) and Universal Terminal and Cable & Connectors in tractors & harvesters as an Integrated control system to provide easier interconnections between operating equipment is a key driver contributing to a demand surge for the ISOBUS component market globally.
Furthermore, several companies across the globe are investing in R&D to provide plug-and-play access to agriculture equipment (tractors, harvesters, etc.) without the need for a separate mobile device. For instance:
In addition, significant investments in ISOBUS hardware components are expected to boost demand during the forecast period.
Regional Landscape
Geographically, the Global ISOBUS Component Market expands across:
Of all the regions globally, North America is expected to lead the ISOBUS Component market during the forecast period 2022-2027. An increasing government initiative to boost agriculture productivity in the region is one of the major factors driving the market's growth. For instance, in September 2021, Kubota Corporation, Yamaha Motor Corporation, and Impact Ventures invested USD25 million in Advanced Farm Technologies (AFT), a US-based start-up developing ISOBUS-enabled autonomous solutions for agricultural applications such as ground crops and tree crops in order to save labor and save money.
Furthermore, under the Agriculture Innovation Agenda, the United States Department of Agriculture (USDA) announced to stimulate innovation in American agriculture and to increase US agriculture production by 40% by 2050. Moreover, to support the above initiative in September 2021, the United States Department of Agriculture (USDA) announced an investment of around USD 500 million for the development of agriculture in the region.
Further, the significant investment made by regional governments to boost agriculture productivity to meet the growing food demand of the region is expected to boost the demand for ISOBUS components in the North American market in the forthcoming years.
Recent Developments by Leading Companies
Market Dynamics
Key Driver: Need for Standardized Communication between Agricultural Equipment
In the agricultural industry, multiple tools are required to complete a specific task. A variety of agricultural equipment is used in agriculture, including tractors, cultivators, harrows, seed drills, and rollers. Agriculturalists have always struggled with how to properly match & use different equipment in the field to reduce operating time & increase efficiency. The ISOBUS standard has provided a solution to this long-standing problem.
The standard allows for the management of communication between tractors, software, and equipment from other manufacturers, allowing for the exchange of data & information in a universal language via a single control console in the tractor's cab. With the increased usage of ISOBUS-compliant equipment in the field, field workers have realized the need for ISOBUS as the standard has provided increased efficiency, productivity, and more transparency.
Along with this, the data collected, using ISOBUS equipment can be accessed for remote fleet management & diagnostics of agricultural activities. Tractor status & position can be measured using GPS-enabled systems, and productivity can be tracked and updated in the event of a change. Thus, the need for standardized communication between agricultural equipment has become a crucial driver for the global ISOBUS component market
Possible Restraint: Incompatibility Issues Between Different Devices Could Obstruct the Market Growth
ISOBUS standard was introduced with the primary focus of achieving compatibility & communication between different equipment used in the agricultural field. Inter-device compatibility is important as the user purchasing an ISOBUS-compliant product would expect the other ISOBUS-compliant products to be compatible with one another.
Even though several issues were raised by consumers during the early stages of the development of the ISOBUS standard & the products based on the standard, the sole reason for choosing an ISOBUS setup was not examined. Furthermore, it is expected that when two products having similar standard compliance would sync & work better together. For instance, consumers are complaining about their ISOBUS-compliant tractors & equipment, which belong to two different brands.
However, these complaints by consumers have become a challenge for the global ISOBUS component market as these products can only successfully perform with seamless communication between products.
Key Questions Answered in the Market Research Report:
Frequently Asked Questions
A. The ISOBUS Component Market is predicted to grow at a CAGR of 10.08% during 2022-27.
A. Hardware products would lead the Global ISOBUS Component Market during 2022-27.
A. The need for standardized communication between agricultural equipment, the rise in synergistic partnerships between agricultural equipment manufacturers, and the requirement for increased production to cater to the growing population are expected to drive the Global ISOBUS Component Market in the forecast period.
A. AMAZONEN-WERKE H. DREYER SE & Co. KG, Anedo GmbH, CLAAS KGaA mbH, CNH Industrial N.V., DEUTZ-FAHR, Fendt, Deere & Company, Hexagon Agriculture, Krone NA, Inc., Kuhn Group, Kvaser, Kverneland Group, LEMKEN GmbH & Co. KG, Massey Ferguson, PÖTTINGER Landtechnik GmbH, and Others are the top players leading the Global ISOBUS Component Market.
A. North America is anticipated to dominate the Global ISOBUS Components Market.
A. The incompatibility issues between different devices & high initial investment for a complete ISOBUS system would act as a restraining factor during 2022-27.
