Indonesia Whey Protein Market Research Report: Forecast (2024-2030)

Market Insights & Analysis: Indonesia Whey Protein Market (2024-30):

The Indonesia Whey Protein Market is estimated to grow at a CAGR of around 9% during the forecast period, i.e., 2024-30. The factors responsible for the growth in the demand for whey protein in Indonesia are the increasing geriatric population, growing health consciousness among individuals, and increased accessibility due to the expansion of retail outlets. Over the past few years, the elderly population of Indonesia has increased considerably. As per the World Bank, around 10,695,193 females were nearly 65 and above in 2022, up from 10,052,920 in 2019. Similarly, the number of males aged 65 and over increased from 7,722,886 in 2019 to 8,196,389 in 2022.

The geriatric population is at higher risk of contracting diseases, like sarcopenia, and age-related progressive loss of muscle mass & strength. Therefore, the population falling into this age group desires to have improved life and fitness to reduce the risk for other diseases. Thus, they are incorporating whey protein into their diet, which is amplifying the market growth. Along with this, the healthcare professional is also recommending these individuals consume whey protein since it helps in fulfilling the nutritional requirements of the body, thus propelling the overall market for Indonesian Whey Protein.

Additionally, the younger population, especially genZ is increasingly becoming health-conscious and following a rigorous fitness regime. As per the statistics by Gold Gym, one of the leading gyms in Jakarta, it has more than 70,000 active members in the Indonesian City. The gym-going individuals tend to consume whey protein for their muscle growth & repair. Thus, the higher number of gym members is enhancing the demand for whey protein in Indonesia. Further, several fitness center groups are expanding their presence in the country to assist consumers in their regular workouts. These studios would be equipped with adequate training equipment for the body & muscle buildings, which would gain the attention of fitness enthusiasts in the country. Thus, with the establishment of these wellness centers in Indonesia, the intake of dietary supplements like Whey Protein would continue to increase, enlarging market size in the forthcoming years.

Moreover, several programs laid by both non-profit organizations & governing bodies are focusing on combating the issue of malnutrition & educating customers about the health benefits of whey protein. For instance, Give Protein Initiative is a non-profit organization in Indonesia aiming to eradicate the problem of malnutrition in the country by promoting education on animal protein diets. Such initiatives make people aware of protein deficiency, how it's important to incorporate protein in our diets, what are the available products, etc.

Indonesia Whey Protein Market Driver:

Higher Prevalence of Chronic Diseases Surging the Demand – Indonesia faces a significant burden of illnesses, such as obesity and diabetes due to genetic predisposition & unhealthy eating habits. Based on the statistics by the International Diabetes Federation, as of 2021, there were approximately 19 million diabetic patients, with projections indicating an increase to 23 million by 2030 and 28 million by 2045. These health issues can adversely affect the other vital organs, like the heart.

Therefore, the consumers suffering from these disorders are conscious about their calorie intake. These patients prefer food products, such as Whey Protein that help in reducing glucose levels in the blood and result in better disease management. Following this, the demand for whey protein products in Indonesia is rising, propelling the overall Indonesia Whey Protein Market.

Indonesia Whey Protein Market Opportunity:

Proliferation of Distribution Channels to Enhance Accessibility of Whey Protein – The various distribution channels, including online stores, pharmacies, supermarkets, hypermarkets, etc., offering different whey protein products are expanding in Indonesia. Lulu Group, one of the leading multinational hypermarket & retail companies announced in 2021 to add more than 30 hypermarkets in Indonesia. This would strengthen its presence in the country's retail sector and would significantly increase the accessibility & availability of whey protein products to a wider consumer base. This, in turn, would boost sales and market penetration and drive the overall Indonesia Whey Protein Market.

Moreover, increased visibility in retail spaces allows for better marketing and promotional opportunities, further raising awareness about the benefits of whey protein among consumers. Thus, the expansion of distributional channels in Indonesia offers growth opportunities for the Whey Protein Market during the forecasting years.

Indonesia Whey Protein Market Challenge:

Lack of Affordability & Apprehension About Ingredients – Whey proteins are generally made of α-lactalbumin, β-lactoglobulin, serum albumin, and immunoglobulins. Typically, they are procured during the cheese production process, therefore, the average price of Whey proteins is higher than the traditional food sources. As per the company website, the price of whey proteins is approximately USD 11.96, whereas normal edible products containing whey protein are available at around USD 2-4. Thus, individuals with limited finances often perceive these proteins as a premium health supplement and prefer to eat the traditional food items in place of these proteins.

Additionally, several individuals are conscious about the composition of the whey protein available in the market since the majority of the companies use chemical additives during manufacturing. Thus, these individuals tend to intake normal food rather than whey protein to avoid the consumption of allergen chemicals, further hampering the market growth.  

Indonesia Whey Protein Market Trend:

Growing Focus on Infant Nutrition – The official authorities in Indonesia are introducing new initiatives aimed at improving child survival and promoting healthy growth & development of children. As a result, they are emphasizing to provide optimal nutrition for infants in Indonesia. This results in higher for products such as Nestle Nan Pro infant formula, which contains whey protein. These products help in aiding in digestion among infants and offer other benefits that help in fostering their body & brain development.

Furthermore, companies in the Indonesia Whey Protein Market are investing in marketing & promotional efforts to highlight the importance of infant nutrition. Along with this, the top market players are advertising, through social media campaigns, and partnering with healthcare professionals to spread more awareness about the whey protein advantages. This would further help in educating young parents to integrate whey protein into their child’s daily diet, thus enlarging the market size during forthcoming years.  

Indonesia Whey Protein Market (2024-30): Segmentation Analysis

The Indonesia Whey Protein Market study by MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2024–2030 at the Indonesia level. As per the analysis, the market has been further classified as:

Based on Product Type:

• Whey Protein Concentrate (WPC)
• Whey Protein Isolate (WPI)
• Whey Protein Hydrolysate (WPH)

The Whey Protein Concentrate (WPC) holds a notable market share in the Indonesia Whey Protein Market. WPC has high protein content compared to the other products, therefore, consumers that require higher protein based on their Body Mass Index (BMI) tend to purchase this protein. In addition, it contains low fats & calories, approximately 2% to 3%, making it suitable for the inhabitants exercising for weight loss. Along with this, WPC has essential amino acids that help in balancing the hormones in the body. Therefore, for the overall development of the body, the individuals choose WPC.

Further, several cafes & restaurants are also using WPC to make dairy-based cuisines since it helps maintain the creaminess & flavor of the dishes. Moreover, the chefs are using it in Soups & Salad dressing to gain the attention of the consumers who prefer to eat healthy. This increasing adoption of the WPC in place of dairy products would continue to enhance its market share in the forthcoming years as well.

Based on the Distribution Channel:

• Online Stores
• Supermarkets/Hypermarkets
• Pharmacies
• Specialty Stores

Online Stores held a significant share of the Indonesia Whey Protein Market. The market growth has been attributed to the increasing digital literacy across Indonesia which has led more and more Indonesians to become accustomed to the digital world. The various advantages, such as ease of browsing whey protein products from the comforts of home, 24/7 access, cheaper deals, better prices, etc., have further accelerated the segmental market growth.

Also, online stores offer whey protein products from multiple brands, including domestic & international, at different prices, compositions, etc., thereby allowing consumers to select, compare, and research whey protein products as per their choice, thus positively impacting the market growth of online stores. The absence of sales tax through online stores further makes Indonesian consumers buy whey protein products online at affordable costs. 

Indonesia Whey Protein Industry Recent Development:

• 2023: Iovate Health Sciences International Inc., partnered with Kellogg’s to launch frosted flakes & froot loops cereal-flavoured whey protein powders to lure customers who prefer a taste over health.  
• 2022: Glanbia plc introduced a new range of Whey Protein powder, especially for women to help revive their iron & energy levels.

Gain a Competitive Edge with Our Indonesia Whey Protein Market Report

• Indonesia Whey Protein Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
• This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
• The Indonesia Whey Protein Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.