India Sports Nutrition Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: India Sports Nutrition Market (2025-30):

The India Sports Nutrition Market size was valued at around USD 363 million in 2024 and is expected to reach USD 706 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 11.49% during the forecast period, i.e., 2025-30. The India Sports Nutrition Market is significantly growing due to several growth factors, including the rising fitness and sporting culture in the country, the growing health consciousness among the Indian population, the rising government support to develop sports and fitness infrastructure, and the adoption of advanced formulations with the integration of digestive enzymes, probiotic agents, essential elements, etc. One of the most prominent growth factors is the rising fitness awareness among the female population of the country. These are increasing the demand for sports nutrition products specific to women in India, which include the iron-rich and hormonal balancing formulas. More than 30% of Indian women have started getting involved in fitness activities in India, thus augmenting the size & volume of the market.

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Additionally, the rising support by the Indian government in the sports infrastructure development through the allocation of significant funds under various policies, such as the NSP Policy, Khelo India Scheme, and many more. Also, the Indian government is encouraging sporting activities among the younger population of the country, as India possesses one of the world’s largest young populations, which is about 65%, thus creating potential growth opportunities for the market players. Furthermore, the research and development have improved the product quality by modifying the products’ form with increased shelf life, which is attracting a wide range of customers, ultimately driving the revenue growth of the Sports Nutrition Industry.

Moreover, the adoption of advancements such as the combination of nutraceutical products in these formulations to increase their overall efficiency with additional health benefits is gaining traction in the Indian Sports Nutrition Market. However, the widespread presence of fake products is hindering the market’s growth by decreasing the brand value and customer loyalty.

India Sports Nutrition Market Driver:

Rise in Fitness Activities & Sporting Culture – The market growth is driven by the rising sporting and fitness activities in the country, as the Indian population is rapidly shifting towards healthy habits and is eager to increase their physical involvement. It is leading to a high demand for sports nutrition products in the country. Additionally, the number of fitness clubs and gyms has increased significantly over the past few years in the country. For instance, since 2020, the number of these facilities has doubled nationally and reached about 25,000, with more than 6.5 million active members. Such a rapid surge indicates a high level of engagement among Indian citizens in staying fit and healthy. It is leading to a sharp increase in the participation in sporting and fitness activities in the country. As per the Fit India Movement (2024), the fitness participation in India rose by 35%, thus increasing the demand for sports nutrition products, which ultimately augments the size & volume of the overall market.

India Sports Nutrition Market Opportunity:

Increasing Government Support to Improve Sports Participation – The Indian government is actively promoting and uplifting the sporting culture in the country by introducing various initiatives that will provide ample growth opportunities for sports nutrition manufacturers to increase their sales. For instance, the Indian government has recently launched the National Sport Policy (2025) to increase sports and fitness participation in the country, especially among the female population in states like Orissa, Manipur, Kerala, Maharashtra, etc.

Similarly, the Khelo India Scheme (2021-2026) actively promotes sporting activities by investing in infrastructural developments, including academic sports and related centres, in which the major focus is on athlete nutrition. For instance, as per the Indian Bureau of Press Information (2025), the Indian government has allocated about USD455 million to encourage sports participation among the youth population of the country. The increasing sports participation will automatically generate a significant demand for sports nutrition. Therefore, these efforts are creating ample opportunities for the potential growth of the Sports Nutrition Manufacturers in the Market.

India Sports Nutrition Market Challenge:

Availability of Counterfeit Products – The Indian market is widely filled with fake or unapproved products that are not approved by the corresponding regulatory bodies, hampering market growth, as these products cause severe health issues, containing low-grade fillers with serious side effects. As a result, the customers started disbelieving in these products, creating consumer mistrust. It is further leading to a decrease in the sales of genuine nutrition products. Many counterfeit products are being sold by exactly copying them from the original ones, and decreasing customers’ loyalty to those particular brands. Consequently, many reputed brands lose credibility due to the rising cases of imitations.

As per the Food Safety and Standards Authority of India, over 60% customers purchase low-quality, fake, or unapproved dietary supplements unknowingly in the country. For instance, India has witnessed a recent shutdown of a protein factory case in Noida (Dec 2024), due to the manufacturing of fake protein capsules and powders that have caused skin and liver issues. This company has lost factory equipment and packaging worth around USD5 million. Similar cases were found recently in West Bengal and Mumbai in the same year; thus, such cases are creating a negative atmosphere for the serious market players and as a result hindering the growth & expansion of the Indian Sports Nutrition Industry.

India Sports Nutrition Market Trend:

Integration of Nutraceuticals in Sports Nutrition Products – The market is actively gaining traction due to the incorporation of nutraceuticals in sports nutrition products, to increase their efficiency and health benefits. These innovative products provide more benefits as compared to basic nutrition and target specific physiological demands of the body. Several companies, such as Sirimiri Nutrition Food Products Private Limited, Nutrabay BioAbsorb, etc., have started active manufacturing for these kinds of products in the country. For instance, the company called Sirimiri (2025) added a new protein bar with a heat-resistant probiotic with 150M CFU. Additionally, another Company called Nutrabay launched a product named BioAbsorb whey protein infused with digestive enzymes and probiotics to enhance protein intake after brisk exercise and sporting activities. Similar kinds of products have been launched recently in India, which are attracting a large group of customers, paving the path for further market growth & expansion.

India Sports Nutrition Market (2025-30): Segmentation Analysis

The India Sports Nutrition Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:

Based on Product Type:

• Fruits & Vegetables
• Sports Drinks
• Sports Supplements
• Energy Bars
• Others

Among these, the Sports Supplements hold the largest market share of more than 70%. The dominance is due to their specific benefits over other segments, including high endurance, strength, and muscle growth, which cannot be efficiently fulfilled by other products. Additionally, these products contain a high content of macronutrients, thus highly preferred by the customers. Also, these products have a high shelf life compared to other sports nutrition products, due to their various forms, such as tablets, powders, and capsules, which do not easily deteriorate.

For instance, a company headquartered in Gurugram and Delhi called the Nutrex Nutraceuticals manufactures sports supplements, including powders and tablets on a large scale, with a powder production capacity of 100 tons per month, along with about 60 million capsules. Similarly, the Nutricore Bioscience (Surat) produces 50,000 kg of creatine monohydrate powder and about 3 million tablets per day. Thus, increasing inclination of the customers towards sports supplements and substantial production by the key market players indicate the dominance of this sports nutrition product in the market.

Based on Raw Material:

• Animal Derived
• Plant-Based
• Mixed

Out of these, the animal-derived products are dominating the market with a market share of more than 60%. The growth is driven by the presence of all types of essential amino acids in animal-based products, as compared to other types of raw materials, including plant-based products, for sports nutrition in India. Further, the demand for animal-based products has increased due to the customer’s trust in these products, such as whey proteins, casein, etc., which are derived from milk.

Also, India has a strong dairy industry, which is highly contributing to the animal-derived sports nutrition products in the country, as the country does not have to depend on other countries for the raw materials, thus becoming a cost-effective solution. For instance, India is one of the largest milk-producing countries in the world, which contributes to about 25% of the global milk production. Additionally, animal-based sports nutritional products require minimal processing and extraction steps as compared to other types of raw materials. These factors are contributing to the dominance of animal-based products in the Sports Nutrition Industry of India.

India Sports Nutrition Industry Recent Development:

• 2025: Optimum Nutrition Inc. launched a campaign in India to address protein deficiency, promoting protein-rich meals with a sports celebrity, PV Sindhu.
• 2024: Nestle S.A.  partnered with Dr. Reddy’s Laboratories to form a joint venture for nutraceutical brands integrated with sports nutrition products, aiming to launch in 2025.

Gain a Competitive Edge with Our India Sports Nutrition Market Report

1. India Sports Nutrition Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. India Sports Nutrition Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

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