Global Water Purifiers Market Research Report: Forecast (2024-2030)

Market Definition

A water purifier is a device that removes impurities from water and has applications across various verticals, including residential units, hotels, hospitals, corporate offices, food & beverages, and restaurants, among others. Water purifiers utilize technologies like reverse osmosis (RO), UV, UF, etc., for the filtration of water for drinking purposes. Among the technologies, the RO purifier system employs a semipermeable membrane to remove impurities, contaminants, and minerals from water by applying pressure, allowing only pure water molecules to pass through.

Market Insights & Analysis: Global Water Purifiers Market (2024-30):

The Global Water Purifier Market size is estimated to grow at a CAGR of around 10.8% during the forecast period, i.e., 2024–30. Over the years, the water purifier industry has experienced considerable growth due to the rising awareness of water-borne diseases among consumers and the importance of microbiologically safe drinking water. As water purifiers, specifically those with UV technology, offer a chemical-free and swift method to eliminate bacteria and viruses, it makes them an attractive choice for health-conscious households.

Furthermore, water is the most vital natural resource for supporting life. The declining water quality due to industrial growth and the dumping of untreated sewage waste in water bodies has resulted in the surging presence of harmful chemicals, such as chlorides, fluorides, and nitrate, in groundwater, thereby raising health concerns among people. The growing percentage of contaminated water, increasing incidences of various water-borne diseases, such as diarrhea, hepatitis, and roundworm, and escalating demand for safe drinking water are responsible for accelerating the growth of the Global Water Purifier Market.

Besides, the burgeoning scarcity of freshwater worldwide, snowballing customer inclination toward a healthy lifestyle, and growing disposable income have further enhanced market growth. The launch of technology-integrated smart water purifiers by market players and increasing disposable industrial waste and untreated sewage in water bodies proliferated the growing demand for water purifiers. Moreover, rapid urbanization & industrial growth in countries like India, China, and Brazil, entwined with increasing spending on water purification solutions, are other crucial factors anticipated to augment the growth & expansion of the water purifier industry during the forecast period.

Global Water Purifier Market Driver:

Increasing Water Pollution – Over the years, countries like India, China, Canada, Mexico, etc., have undergone rapid urbanization and economic expansion, resulting in the contamination of water bodies. This pollution had consequences not only on the environment but also on public health and general well-being. As water bodies become more contaminated with pollutants, chemicals, and pathogens, there has been a growing concern among the population about the safety of their drinking water. This heightened awareness of water contamination has driven individuals to seek effective methods to purify their water, resulting in the adoption of water purifiers.

Moreover, in countries like Saudi Arabia, India, Australia, Canada, etc., there has been a rising influx of people into towns and cities, particularly from the expanding middle class. This surge in urbanization is driving increased industrial activities and infrastructure developments, resulting in a heightened release of pollutants into water bodies. Stormwater runoff, carrying contaminants like oil, heavy metals, and chemicals from paved surfaces, is further exacerbating water pollution in rivers and streams. These factors result in a growing water population in urban environments, posing a challenge to public health. Consequently, the escalating urbanization is significantly accelerating water pollution rates in urban areas, thereby driving the demand for water purifiers.

Global Water Purifier Market Opportunity:

Decreasing Per-Capita Water Availability to Offer Ample Opportunities – The population across the globe has been growing rapidly over the years. This rising population puts ever-increasing pressure on available water resources in countries like India, China, Saudi Arabia, the UAE, etc. Concurrently, the impact of climate change has disrupted traditional precipitation patterns, leading to shifts in water availability. Irregular rainfall, prolonged droughts, and extreme weather events further exacerbate water scarcity, particularly in regions already susceptible to such challenges. Hence, the decreasing availability of water is contributing to an increase in water contamination due to over-extraction, inadequate sanitation, and pollution. This, in turn, raises concern about the safety and quality of the available water, driving the demand for water purifiers across the globe.

Moreover, decreasing per capita water availability is anticipated to heighten awareness of water scarcity issues. Therefore, as consumers become more conscious of the need to ensure the safety and cleanliness of the limited water supply, it would prompt them to invest in water purifiers in the coming years to address potential contamination. So, there are ample opportunities for market players to grow & expand their size in the coming years.

Global Water Purifier Market Challenge:

Limited Awareness Regarding the Benefits of Water Purification Technologies in Rural Areas – Despite growing awareness, knowledge about waterborne diseases and the benefits of purification technologies still varies across demographics. This "knowledge gap" has been severely hindering the adoption of water purifiers, especially in rural communities and low-income groups. In rural areas, traditional beliefs and practices like boiling water are seen as sufficient, despite their limitations in addressing specific contaminants.

Similarly, low-income groups prioritize affordability over understanding the long-term health benefits of clean water. Even within urban populations, varying levels of education and access to information create disparities in awareness. This lack of awareness leads to a reluctance to invest in water purifiers, hindering market penetration across several demographics across the globe.

Global Water Purifier Market Trend:

Rising Demand for Slimmer Product Profiles Due to Shrinking Home Spaces – In developing countries such as Brazil, India, Australia, etc., the combination of rising property prices and a significant influx of people moving from rural to urban areas has led to a notable decrease in available living space. As individuals and families find themselves residing in smaller homes and apartments, there is a growing challenge in managing limited counter and storage space, especially for household appliances. The implications of this space constraint are driving individuals to adopt products that not only serve their functional purposes but also contribute to optimizing the available space.

Consumers are increasingly looking for appliances that are not only efficient but also compact, helping to alleviate clutter and make the most of the limited space. In response to this trend, there is a growing demand for smaller and slimmer water purifiers that could seamlessly fit into cramped kitchen spaces. Also, companies such as Coway Bosch Thermotechnology, etc., recognize this need and have developed product lines specifically tailored to address the spatial challenges faced by consumers across the globe. For instance,

• In 2023, Eureka Forbes introduced the Aquaguard Slim Glass UV Bar Inline Water Purifier.

Moreover, the growing inclination toward a modern lifestyle, characterized by busy schedules and a preference for urban living, often involves smaller living spaces. Consumers, particularly in urban areas, are more inclined to choose products that align with their compact and convenient living arrangements. This would further boost the demand for slimmer water purifiers during the forecast period.

Global Water Purifier Market (2024-30): Segmentation Analysis

The Global Water Purifier Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the global level. According to the analysis, the market has been further classified as:

Based on End User:

• Residential
• Commercial

The residential segment has dominated the Global Water Purifier Market over the past few years. Growing residential expansion in metro cities across countries like India, Saudi Arabia, the UAE, etc., with changing lifestyles, has driven the demand for water purifiers in recent years. Further, the burgeoning middle class has led to a heightened demand for residential units. As a result, there is a noticeable uptick in the construction of residential buildings, contributing to the widespread adoption of water purifiers. To meet the evolving needs of homeowners, developers are now including water purifiers as complimentary amenities in their residential offerings.

Additionally, the number of premium residential units is also surging to cater to individuals with higher income levels and specific lifestyle expectations. Individuals residing in premium residential units often prioritize health and wellness. In response to the health-conscious preferences of these buyers, developers are progressively incorporating cutting-edge water purification systems as standard features in premium residential units. Consequently, the escalating development of residential properties that align with the demand for safe drinking water is anticipated to contribute to the growth & expansion of the residential water purifier market across the globe in the foreseeable future.

Based on Technology:

• Reverse Osmosis (RO)
• Ultraviolet (UV)
• Gravity Based
• Others (Ultrafiltration (UF), RO+UV+UF, etc.)

The demand for reverse osmosis (RO) water purifiers is surging, driven by an increased awareness of water contamination and the desire for comprehensive purification solutions. RO technology effectively removes a diverse range of impurities, including heavy metals and dissolved solids, providing households with a reliable source of clean water. Despite concerns about water wastage, the preference for thorough purification and the perception of RO as a long-term investment is contributing to its popularity. Other factors, such as the declining cost of RO systems, improvements in energy efficiency, and manufacturers offering a range of models catering to diverse budgets, contribute to sustained demand. The increasing purchasing power of consumers and the recognition of RO purifiers as a cost-effective solution for long-term water safety are further propelling their adoption across urban areas.

Moreover, various manufacturers like Kent RO System Ltd., A. O. Smith Corporation (Aquasana Inc.), etc., are continuing to launch a range of RO-based water purifiers to gain notable revenues. Furthermore, as the number of households and the government's initiatives to promote healthy drinking continue to boom, the demand for these products is foreseen to remain substantial.

Global Water Purifier Market (2024-30): Regional Projections

Geographically, the Global Water Purifier Market expands across:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Asia-Pacific holds a major share of the Global Water Purifier Market. Due to fast industrialization, urbanization, and population growth, the Asia-Pacific area faces substantial issues concerning water quality and access to safe drinking water, so demand for water filtration solutions in the commercial, industrial, and residential sectors is rising. Additionally, strict water quality standards and regulations by governments and regulatory organizations in nations like China, India, Japan, and South Korea have contributed to the increased usage of water purifiers.

Moreover, the Asia-Pacific region is home to several top local and international manufacturers and suppliers of water filtration systems. By providing a wide choice of products that cater to regional needs and preferences, businesses like LG Electronics, Panasonic, Coway, Kent RO Systems, and Xiaomi have solidified their positions in the market. To stay ahead of the curve and provide cutting-edge water purifiers that meet changing consumer demands, these companies frequently make research and development investments.

Looking ahead, the continuous urbanization, industrialization, and population growth in the Asia-Pacific region would likely propel the growth & expansion of the water purifier industry.

Global Water Purifier Industry Recent Development:

• In 2024: Kent RO System announced plans to enter the US market, in which it will manufacture water purifiers in collaboration with Black & Decker in India and ship them to the US market.
• In 2023: Unilever Plc launched the Pureit Revito series of water purifiers, which allows consumers to save up to 70% of the water and also infuses the purified water with essential minerals like calcium and magnesium.

Gain a Competitive Edge with Our Global Water Purifier Market Report

1. Global Water Purifier Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Water Purifier Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.