Global Feminine Hygiene Products Market Research Report: Forecast (2023-2028)

Market Definition

Sanitary pads, tampons, intimate cleaners & sprays, panty liners & shields, and disposable razors & blades are collectively termed feminine hygiene products. Feminine hygiene products are intended to maintain personal hygiene during menstruation, remove unwanted hair, and clean vaginal discharge and internal body parts as well.

Market Insights & Analysis: Global Feminine Hygiene Products Market (2023-28)

The Global Feminine Hygiene Products Market was valued at USD 25.53 Billion 2022 and is projected to grow at a CAGR of around 5.7% during the forecast period, i.e., 2023-28. Most of the market expansion can be accredited to the growing awareness regarding the inevitable need for menstrual health & hygiene. This spreading awareness, stemming from women's empowerment, has called for more product advancements by manufacturers. With women being able to buy for themselves, the popularity of these products has skyrocketed and has positively influenced the market ascension in recent years.

As such, key players are compelled to bring their focus on developing safer and easy-to-use hygiene products, particularly for women. They are constantly investing in concepts, techniques, and materials that aim to minimize allergic reactions and rashes. Besides, biodegradable materials have become the priority when considering resources. In fact, the safer & less toxic fragrance additives find application in biodegradable wipes, deodorizing products, and recyclable packaging more than ever. For instance,

• Bodywise (U.K.) Limited, through its Natracare product range, offers wipes, tampons, panty liners, and pads. What makes them stand out is the use of sustainably-sourced wood pulp, 100% organic cotton, and compostable bioplastic, free from synthetic dyes, and certified vegan.

Key Trends in the Market

• Waste Reduction Initiatives Prompting the Adoption of Reusable Menstrual Products

The adoption of biodegradable and reusable products is being largely encouraged to minimize the burden of waste generation due to single-time use pads & tampons and disposable deodorizing wipes. As per Plastic Oceans International, Globally, nearly 45 billion menstrual product waste is generated every year, and on average, 4,125 plastic bags are being used by a pad user over a lifetime. Therefore, reusable menstrual cups and reusable period underwear and pads are a few of the solutions that are garnering attention in the feminine hygiene products segment for downsizing waste generation.

Market Segmentation

Based on Product Type,

• Menstrual Care
  • Sanitary Napkins/Pads
  • Tampons
  • Panty Liners
  • Menstrual Cups
• Intimate Washes & Cleansing

• Moisturizers & Creams
• Wipes
• Spray
• Others (Powder, Soap, Gel, etc.)

• Hair Removals

• Razors
• Strips & Wax
• Trimmers & Epilators
• Others

Among all, Menstrual Care Products acquired a prominent market share and are likely to prevail in the same trends during the forecast period. It owes principally to the inescapable need for menstrual care products demonstrated by women every month across the globe. This aspect has led to the mandatory adoption of such products, including sanitary pads/napkins and tampons.

Moreover, several initiatives undertaken by governments, NGOs, and Social workers to promote women’s overall well-being, including menstrual health, have encouraged market expansion over the historical period. For instance, in June 2020, the government of New Zealand proclaimed an investment of about USD 1.7 million for eradicating ‘period poverty. Under this endeavor, free sanitary products will be provided to school girls nationwide.

Regional Projection

Geographically, the Global Feminine Hygiene Products Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-pacific

Here, Asia-Pacific has swiftly gained momentum in recent years and is anticipated to attain the fastest growth pace in the coming years. It owes predominantly to the intensifying awareness regarding feminine hygiene paired with higher disposable incomes among women across the region. With more women entering the workforce, the need for odor-free sanitary napkins and deodorizing products has arisen. The change in lifestyles, resulting in the prevalence of PCOS among women, has also ignited a sudden interest in premium hygienic products. These aspects are likely to enthrall the Feminine Hygiene Products market across Asia-Pacific.

In a bid to ensure product functionality and value-added features, market players are making rigorous efforts, which, in turn, has led to the advent of several new and innovative products in the female hygiene category. For instance, the leading manufacturer, Softex, came up with numerous value-added products over the past couple of years, including Softex Celana Menstruasi - sanitary towels in pant format. Along similar lines, Sofy, one of the key players in China, introduced a new hybrid product in the category that uses proprietary Japanese technology and incorporates a body-warming function into the sanitary towel that extends to the lower abdomen for added comfort.

Recent Developments in the Global Feminine Hygiene Products Market

• In October 2022: SABIC, a chemical industry giant, has introduced certified circular polymers from SABIC’s TRUCIRCLE portfolio in manufacturing specialty films created for absorbent disposables developed by Drylock Technologies. Drylock has nodded the incorporation of these films for various absorbent hygiene applications, such as sanitary pads, panty liners, towels, and others.
• In August 2022: Mondi, a packaging MNC has collaborated with hygiene and health company Essity and chemical firm Dow to launch recyclable secondary packaging. The new packaging products, made from renewable materials, contain mechanically recycled content from post-consumer material.

Market Dynamics

Key Driver: Ascending Literacy Levels Among Females Worldwide

Many surveys and studies have affirmed that feminine health and hygiene have improved with the growing literacy rate. As such, most women nowadays are concerned with hygiene and menstrual health. Besides, governments worldwide are laying emphasis on the education of girls in order to improve literacy rates, citing such direct links among these factors. In fact, these aspects have now become a part of government administrative agendas, particularly in underdeveloped and developing countries. Thus, rising female literacy rates are likely to influence the feminine hygiene products market positively in the forthcoming years.

Possible Restraint: Social Stigma Attached to Feminine Hygiene Products

According to the latest National Family Health Survey (NFHS) released by the union health ministry, around 50 percent of women aged 15-24 years continue to use cloth for menstrual protection. Despite several government initiatives encouraging menstrual hygiene products, the population share exhibiting the adoption of hygienic products is relatively lower in developing countries. This behavior can be attributed to the stigma attached to the menstrual cycles and top of it, the prevailing ignorance related to the benefits of using sanitary napkins, making women resort to traditional and unsafe practices, which in turn, restricts the market expansion for feminine hygiene products

Gain a Competitive Edge with Our Global Feminine Hygiene Products Market Report

1. Global Feminine Hygiene Products Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. Global Feminine Hygiene Products Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.