Market Research Report

Global Feminine Hygiene Products Market Research Report: Forecast (2024-2030)

Feminine Hygiene Products Market- By Product Type (Menstrual Care (Sanitary Napkins/Pads, Tampons, Panty Liners, Menstrual Cups), Intimate Washes & Cleansing (Moisturizers & Creams..., Wipes, Spray, Others (Powder, Soap, Gel, etc)), Hair Removals (Razors, Strips & Wax, Trimmers & Epilators, Others)), By Distribution Channel (Supermarket & Hypermarket, E-Commerce, Department Store, Convenience Store, Retail Pharmacies), By Nature (Disposable, Reusable), and others Read more

  • FMCG
  • Jan 2024
  • 193
  • CG33035

Market Insights & Analysis: Global Feminine Hygiene Products Market (2024-30):

The Global Feminine Hygiene Products Market size was valued at USD 25.53 Billion in 2022 and is projected to grow at a CAGR of around 5.7% during the forecast period, i.e., 2024-30. Most of the market expansion can be attributed to the growing awareness regarding the inevitable need for menstrual health & hygiene. This spreading awareness, stemming from women's empowerment, has called for more product advancements by manufacturers. With women being able to buy for themselves, the popularity of these products has skyrocketed and has positively influenced the demand for these products in recent years.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2024
Forecast Period: 2024-30
CAGR (2024-2030) 5.7%
Regions Covered North America: US, Canada, Mexico
Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
Middle East & Africa: GCC, South Africa, Rest of MEA
Key Companies Profiled Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson, Unicharm Corporation, Essity AB, Kao Corporation, Daio Paper Corporation, Ontex Gr, Hengan International Group, Drylock Technologies, Natracare LLC, First Quality Enterprises, Inc., Others.
Market Value (2022) USD 25.53 Billion


As such, companies are compelled to focus their efforts on developing safer and easier-to-use hygiene products, particularly for women. They constantly invest in concepts, techniques, and materials to minimize allergic reactions and rashes. Besides, biodegradable materials have become a priority when considering resources. Safer & less toxic fragrance additives find application in biodegradable wipes, deodorizing products, and recyclable packaging more than ever. For instance,

  • Bodywise (U.K.) Limited, through its Natracare product range, offers wipes, tampons, panty liners, and pads. Offered products are made of 100% organic cotton, sustainably sourced wood pulp, compostable bioplastic free from synthetic dyes, and certified vegan.

Global Feminine Hygiene Products Market Driver:

Ascending Literacy Levels Among Females Worldwide – Many surveys and studies have affirmed that feminine health and hygiene have improved with the growing literacy rate. As such, most women nowadays are concerned with hygiene and menstrual health. Besides, governments worldwide are emphasizing the education of girls to improve literacy rates, citing such direct links among these factors. In fact, these aspects have now become part of government administrative agendas, particularly in underdeveloped and developing countries. Thus, rising female literacy rates are likely to influence the feminine hygiene products market positively in the forthcoming years.


Global Feminine Hygiene Products Market Research Report: Forecast (2024-2030)

Global Feminine Hygiene Products Market Challenge:

Social Stigma Attached to Feminine Hygiene Products – Despite several government initiatives encouraging menstrual hygiene products, the population share exhibiting the adoption of hygienic products is relatively lower in developing countries. This behavior can be attributed to the stigma attached to the menstrual cycles and, on top of it, the prevailing ignorance related to the benefits of using sanitary napkins, making women resort to traditional and unsafe practices, which in turn, restricts the market growth for feminine hygiene products.

One major obstacle the feminine hygiene products industry must overcome is the persistent societal stigma attached to these necessary products. Cultural taboos and societal conventions continue to cloud conversations and perceptions of feminine hygiene, despite advancements in de-stigmatizing menstruation and promoting women's health. The marketing of these items is also impacted by this stigma, as the promotion of products is not easy in such a traditional form of social structure.

Global Feminine Hygiene Products Market Trend:

Waste Reduction Initiatives Prompting the Adoption of Reusable Menstrual Products –  The adoption of biodegradable and reusable products is being largely encouraged to minimize the burden of waste generation due to single-use pads & tampons, and disposable deodorizing wipes. As per Plastic Oceans International, globally, nearly 45 billion menstrual product waste is generated every year, and on average, 4,125 plastic bags are being used by a pad user over a lifetime. Therefore, reusable menstrual cups and reusable period underwear and pads are a few of the solutions that are gaining attention in the feminine hygiene products segment for reducing waste generation.

Global Feminine Hygiene Products Market (2024-30): Segmentation Analysis

The Global Feminine Hygiene Products Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2024–2030 at the global level. According to the analysis, the market has been further classified as:

Based on the Product Type:

  • Menstrual Care
    • Sanitary Napkins/Pads
    • Tampons
    • Panty Liners
    • Menstrual Cups
  • Intimate Washes & Cleansing
    • Moisturizers & Creams
    • Wipes
    • Spray
    • Others (Powder, Soap, Gel, etc.)
  • Hair Removals
    • Razors
    • Strips & Wax
    • Trimmers & Epilators
    • Others

Menstrual Care Products acquired a prominent market share and are likely to prevail in the same trends during the forecast period. It owes principally to the inescapable need for menstrual care products demonstrated by women every month across the globe. This aspect has led to the mandatory adoption of such products, including sanitary pads, napkins, and tampons.

Moreover, several initiatives undertaken by governments, NGOs, and social workers to promote women’s overall well-being, including menstrual health, have encouraged market expansion over the historical period. For instance, in June 2020, the government of New Zealand proclaimed an investment of about USD 1.7 million to eradicate period poverty. Under this endeavor, free sanitary products will be provided to school girls nationwide.

Global Feminine Hygiene Products Market (2024-30): Regional Projections

Geographically, the Global Feminine Hygiene Products Market expands across:

  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

Asia-Pacific has swiftly gained momentum in recent years and is anticipated to attain the fastest growth pace in the coming years. It owes predominantly to the intensifying awareness regarding feminine hygiene paired with increasing disposable incomes among women across the region. With more women entering the workforce, the need for odor-free sanitary napkins and deodorizing products has arisen. The change in lifestyles, resulting in the prevalence of PCOS among women, has also ignited a sudden interest in premium hygienic products. These aspects are likely to enthrall the Feminine Hygiene Products Market across the Asia-Pacific region.

In a bid to ensure product functionality and value-added features, market players are making rigorous efforts, which, in turn, has led to the advent of several new and innovative products in the female hygiene category. For instance, the leading manufacturer, Softex, came up with numerous value-added products over the past couple of years, including Softex Celana Menstruasi - sanitary towels in pant format.

Along similar lines, Sofy, one of the key players in China, introduced a new hybrid product in the category that uses proprietary Japanese technology and incorporates a body-warming function into the sanitary towel that extends to the lower abdomen for added comfort.

Global Feminine Hygiene Products Industry Recent Development:

  • In October 2022: SABIC, a chemical industry giant, introduced certified circular polymers from SABIC’s TRUCIRCLE portfolio in manufacturing specialty films created for absorbent disposables developed by Drylock Technologies. Drylock has nodded the incorporation of these films for various absorbent hygiene applications, such as sanitary pads, panty liners, towels, and others.
  • In August 2022: Mondi, a packaging MNC collaborated with hygiene and health company Essity and chemical firm Dow to launch recyclable secondary packaging. The new packaging products, made from renewable materials, contain mechanically recycled content from post-consumer material.

Gain a Competitive Edge with Our Global Feminine Hygiene Products Market Report

  1. Global Feminine Hygiene Products Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & market share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of market dynamics & make informed decisions.
  2. This report also highlights current market trends & future projections, allowing businesses to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
  3. Global Feminine Hygiene Products Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, businesses can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The Feminine Hygiene Products Market is expected to grow at a compound annual growth rate (CAGR) of around 5.7% over the forecast period.

   A. Rising female literacy rates in developing countries are likely to drive the Feminine Hygiene Products Market in the forthcoming years.

   A. Some of the top companies in the Feminine Hygiene Products Market include Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson, Unicharm Corporation, Essity AB, Kao Corporation, Daio Paper Corporation, Ontex Gr, Hengan International Group, Drylock Technologies, Natracare LLC, First Quality Enterprises, Inc., and Others.

   A. Menstrual care products hold the largest share of the Feminine Hygiene Products Market.

   A. Asia-Pacific would present growth prospects in the Feminine Hygiene Products Market during 2024-30.

   A. The adoption of reusable menstrual products is one of the key trends shaping the growth of the Feminine Products Market.

   A. The social stigma attached to feminine hygiene products and mounting sanitary napkin waste are possible restraints affecting the growth of the Feminine Products Market during 2024-30.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Global Feminine Hygiene Products Market Porters Five Forces Analysis
  5. Global Feminine Hygiene Products Market Trends & Insights
  6. Global Feminine Hygiene Products Market Dynamics
    1. Drivers
    2. Challenges
  7. Global Feminine Hygiene Products Market Growth Opportunities & Hotspots
  8. Global Feminine Hygiene Products Market Policy & Regulations
  9. Global Feminine Hygiene Products Market Analysis, 2019-2030F
    1. Market Size & Outlook
      1. Revenues (USD Million)
    2. Market Share & Outlook
      1. By Product Type
        1. Menstrual Care
          1. Sanitary Napkins/Pads
          2. Tampons
          3. Panty Liners
          4. Menstrual Cups
        2. Intimate Washes & Cleansing
          1. Moisturizers & Creams
          2. Wipes
          3. Spray
          4. Others (Powder, Soap, Gel, etc.)
        3. Hair Removals
          1. Razors
          2. Strips & Wax
          3. Trimmers & Epilators,
          4. Others
      2.  By Distribution Channel
        1. Supermarket & Hypermarket
        2. E-Commerce
        3. Department Store
        4. Convenience Store
        5. Retail Pharmacies
      3.  By Nature
        1. Disposable
        2. Reusable
      4. By Region
        1. North America
        2. South America
        3. Europe
        4. The Middle East & Africa
        5. Asia-Pacific
      5. By Company
        1. Market Share
        2. Competition Characteristics
  10. North America Feminine Hygiene Products Market Analysis, 2019-2030F
    1. Market Size & Outlook
      1. Revenues (USD Million)
    2. Market Share & Outlook
      1. By Type
      2. By Distribution Channel
      3. By Nature
      4. By Country
        1. The US
        2. Canada
        3. Mexico
    3. The US Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    4. Canada Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    5. Mexico Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
  11. South America Feminine Hygiene Products Market Analysis, 2019-2030F
    1. Market Size & Outlook
      1. Revenues (USD Million)
    2. Market Share & Outlook
      1. By Type
      2. By Distribution Channel
      3. By Nature
      4. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    3. Brazil Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    4. Argentina Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
  12. Europe Feminine Hygiene Products Market Analysis, 2019-2030F
    1. Market Size & Outlook
      1. Revenues (USD Million)
    2. Market Share & Outlook
      1. By Type
      2. By Distribution Channel
      3. By Nature
      4. By Country
        1. The UK
        2. Germany
        3. Italy
        4. France
        5. Spain
        6. Rest of Europe
    3. The UK Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    4. Germany Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    5. Italy Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    6. France Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    7. Spain Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
  13. The Middle East & Africa Feminine Hygiene Products Market Analysis, 2019-2030F
    1. Market Size & Outlook
      1. Revenues (USD Million)
    2. Market Share & Outlook
      1. By Type
      2. By Distribution Channel
      3. By Nature
      4. By Country
        1. GCC
        2. South Africa
        3. Rest of the Middle East & Africa
    3. GCC Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    4. South Africa Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
  14. Asia-Pacific Feminine Hygiene Products Market Analysis, 2019-2030F
    1. Market Size & Outlook
      1. Revenues (USD Million)
    2. Market Share & Outlook
      1. By Type
      2. By Distribution Channel
      3. By Nature
      4. By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Australia
        6. Rest of Asia-Pacific
    3. China Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    4. India Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    5. Japan Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    6. South Korea Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
    7. Australia Feminine Hygiene Products Market Analysis, 2019-2030F
      1. Market Size & Outlook
        1. Revenues (USD Million)
      2. Market Share & Outlook
        1. By Type
        2. By Distribution Channel
  15. Global Feminine Hygiene Products Market Key Strategic Imperatives for Success & Growth
  16. Competitive Benchmarking
    1. Competition Matrix
      1. Product Portfolio
      2. Target Markets
      3. Target End Users
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Company Profiles (Business Description, Product Offering, Strategic Alliances or Partnerships, etc)
      1. Daio Paper Corporation
      2. Drylock Technologies
      3. Essity AB
      4. First Quality Enterprises, Inc.
      5. Hengan International Group
      6. Johnson & Johnson
      7. Kao Corporation
      8. Kimberly-Clark Corporation
      9. Natracare LLC
      10. Ontex Gr
      11. Procter & Gamble
      12. Unicharm Corporation
      13. Others
  17. Disclaimer


Feminine Hygiene Products Market Segmentation