Brown sugar has emerged as a popular sweetener used in many different baked goods & culinary applications worldwide. It gains its brown color due to the presence of molasses, i.e., added to the traditional white sugar, and offers slightly more nutrients. As consumers worldwide turn to healthier alternatives, brown sugar is gaining traction for its health benefits that help boost energy levels, prevent the cold, reduce flatulence, improve digestion, and aid in weight loss, among others.
Market Insights & Analysis: Global Brown Sugar Market (2023-28)
The Global Brown Sugar Market size was valued at USD 15.31 Billion in 2022 and is projected to grow at a CAGR of around 8.33% during the forecast period, i.e., 2023-28. The brown sugar market has witnessed robust growth in recent years, majorly driven by the growing consumer awareness regarding health & wellness, particularly after the Covid-19 pandemic. Brown sugar is often considered more nutritious than white sugar due to the presence of molasses, which retains some minerals & antioxidants. This perceived health benefit drives consumer choices and increases the adoption of brown sugar as a sweetener in various culinary applications. As a result, several manufacturers are incorporating brown sugar into their products to meet ever-evolving consumer preferences.
|Study Period||Historical Data: 2018-21|
|Base Year: 2022|
|Forecast Period: 2023-28|
|Regions Covered||North America: US, Canada, Mexico|
|Europe: Germany, The UK, France, Spain, Italy, Rest of Europe|
|Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific|
|South America: Brazil, Argentina, Rest of South America|
|Middle East & Africa: UAE, Saudi Arabia, South Africa, Rest of MEA|
|Key Companies Profiled||Cargill Incorporated, American Crystal Sugar Company, Sudzucker AG, ASR Group, Tate & Lyle Sugars, Organic Tattva, Domino Foods Inc, Taikoo Sugar Limited, Savola Group, Cofco Tunhe Sugar Co. Ltd, Imperial Sugar, Raizen S.A., Stereos International Ltd, Nordic Sugar A/S, Lotus Health Group Co, Others|
|Market Value (2022)||USD 15.31 Billion|
Additionally, the influence of social media and culinary trends has further popularized brown sugar as a key ingredient in baking & cooking applications. The availability & accessibility of raw materials (sugarcane or sugar beets) to produce brown sugar play a crucial role in determining the industry's growth & stability.
Changes in production volumes, import/export policies, and supply chain disruptions can affect the industry's dynamics. In addition, government policies on agriculture, trade, & food safety, coupled with subsidies, tariffs, & regulations on sugar production & consumption can also impact the brown sugar market growth trajectory in the forecast years.
Hence, in addition to evolving dietary habits, changing consumer purchase patterns, as well as the flourishing bakery sector worldwide, the mounting demand for energy drinks & fruit-flavored beverages would continue spurring growth in the brown sugar market through 2028.
Global Brown Sugar Market Challenge
Globally Rising Prevalence of Diabetes & Obesity: The rising prevalence of obesity, diabetes, & heart diseases has led consumers to seek sugar-free alternatives. According to the WHO (World Health Organization), about 422 million people worldwide have diabetes, the majority living in low- & middle-income countries, and 1.5 million deaths are directly attributed to diabetes each year. In addition, the WHO recommends that adults & children should restrict their sugar consumption to 10% of their total calorie intake. These aspects discourage the adoption of sugar in any form, impeding the growth of the Global Brown Sugar Market through 2028.
Global Brown Sugar Market Trend
Ever-Increasing Health and Wellness Awareness: The shift towards healthier lifestyles and the rising consumer awareness of the adverse effects of excessive refined sugar consumption has resulted in consumers seeking alternatives like brown sugar, i.e., often perceived as a more natural & less processed option. Its versatility in various recipes and the perception of being less harmful than refined sugar have made it a sought-after ingredient in culinary applications, i.e., positively influencing the brown sugar market dynamics.
Global Brown Sugar Market (2023-28): Segmentation Analysis
The Global Brown Sugar Market study from MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the analysis, the market has been further classified as:
Based on Product Type:
Of both, dark brown sugar acquired the highest share of the Global Brown Sugar Market in 2022, and the same trend is likely during 2023-28. It owes to its distinctive characteristics & versatile usage, coupled with its widening popularity in culinary applications like baked beans, gingerbread, & spice cakes, among other dishes that require a pronounced molasses flavor. In addition, its rich & deep taste adds a unique sweetness & complexity to various recipes, making it a preferred choice for many chefs & home cooks alike. With its widespread appeal & ability to enhance the taste of a wide range of dishes, Dark brown sugar continues to prevail as the preferred option in the global market.
Based on Application:
Here, the bakery & confectionary application is likely to garner the highest market share during 2023-28, which owes to the improving disposable incomes of urban consumers worldwide, i.e., leading to their increasing appetite for indulgent & premium products, including bakery items. As individuals seek out novel culinary experiences & flavorful delights, the demand for delectable brown sugar-infused pastries, cakes, & cookies has skyrocketed
Moreover, the expanding popularity of artisanal bakeries & specialty desserts is another crucial aspect propelling the market growth for brown sugar, as it imparts a distinctive flavor & inviting caramel notes to various baked goods. As a result, more & more manufacturers are embracing innovations to cater to evolving consumer preferences and capitalize on emerging market opportunities.
Global Brown Sugar Market (2023-28) Regional Projection:
Geographically, the Global Brown Sugar Market expands across:
Of all regions globally, Asia-Pacific holds a prominent share of the Brown Sugar Market, and substantial revenue growth is likely during 2023-28, mainly on account of China, Thailand, South Korea, Vietnam, India, & Indonesia. The tropical climate of these countries makes them ideal for cultivating sugar cane and, consequently, drives the production of brown sugar. Asia-Pacific’s growing affluence and government regulations aimed at maintaining the quality of produced goods have further fueled the expansion of the regional market.
In particular, Indonesia stands out as a leading producer & potential exporter of brown sugar. The future of the market in the country seems promising as it seeks product diversification and proposes the development of coconut sugar and palm sugar production plants, particularly in Banten, which has abundant natural resources, including sugar palm.
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Frequently Asked Questions
A. The Brown Sugar Market is projected to grow at a CAGR of around 8.33% during 2023-28.
A. The Brown Sugar Market size was valued at USD 15.31 Billion in 2022.
A. The rising popularity of brown sugar in various culinary applications, including baking, cooking, & beverages is the prime aspect projected to drive the Brown Sugar Market through 2028.
A. The bakery & confectionary application is anticipated to emerge as an area of remunerative opportunities for the leading players in the Brown Sugar Market through 2028.
A. Cargill Incorporated, American Crystal Sugar Company, Sudzucker AG, ASR Group, Tate & Lyle Sugars, Organic Tattva, Domino Foods Inc, Taikoo Sugar Limited, Savola Group, Cofco Tunhe Sugar Co. Ltd, Imperial Sugar, Raizen S.A., Stereos International Ltd, Nordic Sugar A/S, and Lotus Health Group Co are the major shareholders in the Brown Sugar Market.
A. Globally, Asia-Pacific would provide lucrative prospects for the Brown Sugar Market through 2028.
A. The rising health and wellness awareness among consumers is the key trend shaping the Brown Sugar Market.
A. The growing prevalence of as obesity, diabetes, & heart diseases that has compelled consumers to incline toward sugar-free alternatives is a noteworthy growth restraint for the Brown Sugar Market.
Global Brown Sugar Market Research Report (2023-2028) - Table of Contents