Global Baby Drinks Market Research Report: Forecast (2022-27)

Market Definition

With the exponentially rising population, demonstrating a rise in births across the world, food requirements are upsurging rapidly. In addition, the growing health consciousness and improving living standards of the people are also demonstrating greater inclination of the families toward nutrient-rich food for the little ones. Hence, manufacturers are introducing new varieties of baby food & drinks in the market for the parents to develop the taste buds of the babies while maintaining nutritional uptake.

Moreover, as the lifestyle is changing and exemplifying hectic day-to-day schedules with minimal or no time for food preparations, the demand for ready-to-drink and easy-to-prepare drinks are gaining popularity worldwide. It, in turn, is hinting toward an opportunistic future for the baby drink industry in the coming years.

Market Insights

The Global Baby Drinks Market is projected to grow at a CAGR of around 8.2% during the forecast period, i.e., 2022-27. The predicted growth of the market attributes to the swift improvement in the economic conditions of people and their rising health consciousness, especially for babies, i.e., augmenting the demand for nutrient-rich drinks for them. Besides, the growing availability & affordability of a wide variety of baby drinks are attracting a massive consumer base and thus promoting the expansion of the global market.

In addition, the rising working population with minimum or no time for food preparation is portraying a greater inclination toward baby drinks to cater to the nutritional requirement of babies. Many people are using these products as an alternative to breastfeeding, thereby augmenting the growth of the global baby drinks market.

The advent of Covid-19 that brought a catastrophe to the world in 2020 and led to the mounting prevalence of illnesses has, in turn, escalated health concerns and more focus on strengthening babies' immunities & protecting them from diseases. In view of this, the leading players introduced new baby drinks to meet such requirements and witnessed a growing customer base for these drinks amidst the crisis. With the same trend being followed until now, the Global Baby Drinks Market is set to observe an upward growth trend over the forecast years.

Market Segmentation

Based on the Distribution Channel:

• Offline
  • Supermarkets/Hypermarkets 
  • Pharmacy/Medical Stores
  • Convenience Stores 
• Online

Of both, Offline stores like Pharmacies are anticipated to contribute substantially to the Global Baby Drinks Market during 2022-27. It owes principally to the public trust in buying baby products like formulas from these stores, coupled with stringent regulations imposed by governments worldwide on the sales & stocking of medically approved baby drinks.

It, in turn, is instigating the leading players to increase their production & distribution capabilities to meet the rising customer requirements for baby drinks from these sales channels. Furthermore, for enhanced consumer convenience, there's a growing availability of pharmacies, i.e., their go-to place for purchasing baby food & drinks.

On the other hand, online sales channels are gaining swift momentum and contributing to the overall expansion of the global market. It attributes to the shift of leading baby drink manufacturers toward digital platforms in order to expand their customer base, i.e., leading to the growing inclination of consumers toward such channels for buying baby drinks directly from a trusted website.

Besides, these channels offer customers to choose the most suitable baby drinks from a plethora of options, along with exciting offers, deals, & services like doorstep deliveries. Hence, these aspects are promulgating the sales of baby drinks through online channels and, in turn, fueling the overall market growth. 

By Product Type:

• Baby Formula 
• Baby Juice 
• Baby Electrolyte

Here, Baby Formula is anticipated to dominate the Global Baby Drinks Market with the largest share during 2022-27, principally due to their extensive use as a perfect alternative to milk and their high nutritional value, i.e., attracting a significant consumer base, especially across countries like the UK, China, New Zealand, and the US, among others.

It, in turn, is also instigating the leading players to increase their production & distribution capacities to cater to the burgeoning requirements for baby formula. Moreover, the acceleration in the number of working females is another prominent aspect contributing to the growing demand for milk formula to meet the nutritional requirement of babies, thereby contributing significantly to the market growth.

Regional Landscape

Geographically, the Global Baby Drinks Market expands across:

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

Of all regions globally, Asia-Pacific is anticipated to dominate the market with the largest share during 2022-27. It attributes primarily to the increasing birth rate across different countries in the region, coupled with a growing inclination of people toward feeding babies with nutrient-rich drinks. Besides, the swiftly rising working female population across Asia-Pacific, i.e., escalating the dependency on packaged or ready-to-feed baby drinks, is another prominent factor attributing to the regional market expansion.

On the other hand, North America is expected to witness the fastest market growth over the forecast years, principally due to the growing acceptability of baby drinks among people, coupled with the advent of new varieties in these products with different nutrients in order to cater to the burgeoning consumer requirements.

Key Questions Answered in the Market Research Report:

1. What are the overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares) of the Global Baby Drinks Market?
2. What are the region-wise industry size, growth drivers, and challenges?
3. What are the key innovations, opportunities, current & future trends, and regulations in the Global Baby Drinks Market?
4. Who are the key competitors, their key strengths & weaknesses, and how do they perform in the Global Baby Drinks Market based on the competitive benchmarking matrix?
5. What are the key results derived from surveys conducted during the Global Baby Drinks Market study?