GCC Digital Out-of-Home (DOOH) Advertising Market Research Report: Forecast (2024-2030)

GCC Digital Out-of-Home (DOOH) Advertising Market - By Type (Billboards/LED Screens, Street Furniture [ATM Kiosks, Pedestrian panels, Mall Ad Panels], Transit), By End User (Retail, Real Estate, Finan... ... , Real Estate, Financial Services, Government, Automotive, Others), By Location (Highways/Bridges, Roadside Mupis, Roadside Lamp Posts, Gas Stations, Malls, Stadiums, Public Transport Stations) and Others Read more

  • ICT & Electronics
  • Sep 2024
  • 178
  • PDF, Excel, PPT

Market Definition

Digital Out-of-Home (DOOH) advertising includes billboards, vehicle advertisements, taxi ads, bus shelters, etc., that use Adtech like geofencing, tracking, retargeting, attribution, personalization, and measurement. It allows the end-users, like retailers, real estate, etc., to reach out to their consumers when they are out of their homes in public places, commuting to work, waiting (e.g., in elevators), and in specific commercial locations. Further, DOOH advertising is also equipped with technology that provides advertisers with enhanced traffic data that allows them to map the number of customers who came across their ads in a given period.

Market Insights & Analysis: GCC Digital Out-of-Home (DOOH) Advertising Market (2024-30)

The GCC Digital Out-of-Home (DOOH) Advertising Market size is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2024-30. The digital out-of-home advertisements market in the GCC region is in its nascent stage but registering exponential growth. The DOOH ads have been translating into increased brand visibility & greater customer recall, which is gradually translating into sales. Therefore, the brands are increasingly coming up with engaging DOOH advertisements for crowded areas such as public transport infra, highways, malls, stadiums, etc.

Report Coverage Details
  Historical Years   2019-22
  Base Years
  2023
  Forecast Years
  2024-30
  CAGR (2024-30)   21%
  Leading Region   Saudi Arabia
  Top Key Players  Al Arabia, Backlight Media, JCDECAUX SA, ELAN Media, HyperMedia FZ LLC,   Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications,   Mubashir, Lifeonscreen, Wave Media, Emirates Neon Group, Others
  Key Report Highlights
  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

 

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However, with the continued expansion of digital out-of-home service providers such as Arabia, Hivestack, etc., in the region, the price competitiveness in retail, transit, etc., would significantly increase in the forthcoming period. The growing construction for retails like shopping malls in the region has provided additional space for DOOH advertising. The deployment of DOOH screens, such as digital mupis, attracts visitors' attention & creates awareness among the viewers regarding the brands displayed on the screen.

The Digital Out-of-Home industry is significantly escalating in the GCC region, owing to the introduction of digitalized services in the sectors, including retail, hospitality, real estate, and automotive. The DOOH services bought an opportunity to advertise in locations like public spaces, ATMs, restaurants, etc., which was earlier not possible with the use of television or newspaper advertisements.

Furthermore, the rising installation of digital billboards & mupis in public transportation centers such as airports, bus stations, etc., by prominent industry leaders to engage the audience with their products & services contributed to the growth of the GCC Digital Out-of-Home Advertising market during 2024-2030.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumption
  3. Executive Summary
  4. GCC Digital Out-of-Home Advertising Market Trends & Insights
  5. GCC Digital Out-of-Home Advertising Market Dynamics
    1. Drivers
    2. Challenges
  6. GCC Digital Out-of-Home Advertising Market Risks & Opportunities
  7. GCC Digital Out-of-Home Advertising Market Strategic Analysis
    1. Product Roadmap & Lifecycle Analysis
    2. Scalability Analysis
    3. Technological Development
  8. GCC Digital Out-of-Home Advertising Market Technology Outsourcing Analysis Risk Vs Opportunities
  9. GCC Digital Out-of-Home Advertising Market Pricing Analysis
    1. Per Month/Day/Minute/Second Analysis
      1. Bus Stations
      2. Malls & Facades
      3. Airports
      4. Taxi
      5. Movable Trucks
      6. Fuel Stations
      7. Trains/Metro
      8. Super Markets/Hyper Markets
      9. Departmental/Convenience Stores
      10. Highways & Bridges
      11. Roadside Lamp Posts
      12. Roadside Mupis
      13. Stadiums
    2. Effective Ad Time
    3. Revenue Generation By Duration of Ads
      1. Upto 15 Sec
      2. 16 Sec to 30 Sec
      3. Above 30 Sec
  10. GCC Digital Out-of-Home Advertising Market Back-End Applications
    1. Dashboards
    2. User-Interface
    3. CRM
  11. GCC Digital Out-of-Home Advertising Market Regulations & Policy
  12. GCC Digital Out-of-Home Advertising Market Value Chain Analysis
  13. GCC Digital Out-of-Home Advertising Contract Type Analysis, By Company
    1. Subscription Model
    2. Revenue Sharing Model
  14. GCC Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Type
        1. Billboards/LED Screens – Market Size & Analysis 2019-2030 (USD Million)
        2. Street Furniture – Market Size & Analysis 2019-2030 (USD Million)
          1. ATM Kiosks
          2. Pedestrian panels
          3. Mall Ad Panels (in the middle of mall walkways and outside malls)
        3. Transit
      2. By End User
        1. Retail – Market Size & Analysis 2019-2030 (USD Million)
        2. Real Estate – Market Size & Analysis 2019-2030 (USD Million)
        3. Financial Services – Market Size & Analysis 2019-2030 (USD Million)
        4. Government – Market Size & Analysis 2019-2030 (USD Million)
        5. Automotive – Market Size & Analysis 2019-2030 (USD Million)
        6. Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location
        1. Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)
        2. Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)
        3. Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)
        4. Gas Stations – Market Size & Analysis 2019-2030 (USD Million)
        5. Malls – Market Size & Analysis 2019-2030 (USD Million)
        6. Stadiums – Market Size & Analysis 2019-2030 (USD Million)
        7. Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)
        8. Others
      4. By Country
        1. The UAE – Market Size & Analysis 2019-2030 (USD Million)
        2. Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)
        3. Oman – Market Size & Analysis 2019-2030 (USD Million)
        4. Qatar – Market Size & Analysis 2019-2030 (USD Million)
        5. Kuwait – Market Size & Analysis 2019-2030 (USD Million)
        6. Bahrain– Market Size & Analysis 2019-2030 (USD Million)
      5. By Company
        1. Competition Characteristics
        2. Revenue Shares
  15. The UAE Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  16. Saudi Arabia Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  17. Oman Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  18. Qatar Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  19. Kuwait Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  20. Bahrain Digital Out-of-Home Advertising Market Outlook, 2019-2030
    1. Market Size & Analysis
      1. By Revenue
    2. Market Share & Analysis
      1. By Type – Market Size & Analysis 2019-2030 (USD Million)
      2. By End User – Market Size & Analysis 2019-2030 (USD Million)
      3. By Location – Market Size & Analysis 2019-2030 (USD Million)
  21. GCC Digital Out-of-Home Advertising Market Key Strategic Imperatives for Growth & Success
  22. Competitive Benchmarking
    1. Competition Matrix
      1. Product Portfolio
      2. Target Markets
      3. Target Security Type
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Companies Profile
      1. Al Arabia
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      2. Backlight Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      3. JCDECAUX SA
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      4. ELAN Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      5. HyperMedia FZ LLC
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      6. Hills Advertising L.L.C.
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      7. Elevision
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      8. Dooha Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      9. Mubashir
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      10. Lifeonscreen
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      11. Wave Media
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      12. Emirates Neon Group
        1. Business Description
        2. Advertising Inventory
        3. Products Diversification
        4. Target Market
        5. Partnerships
        6. Merger & Acquisition
        7. Others
      13. Others
  23. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

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Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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