OTT Platform

OTT Platform Market Research Report: Forecast (2022-2027)

By Type (Video on Demand, Communication, Music Streaming, Online Gaming), By Monetization Model (Advertising-Based, Subscription-Based, Transaction-Based, Hybrid-Based), By Service Vertical (Education Read more

  • ICT & Electronics
  • Sep 2022
  • 195
  • IT77032

Market Overview

Over-The-Top (OTT) platforms are services where entertainment movies & TV shows are delivered straight to digital users without the requirement of a cable or satellite television subscription. These platforms encapsulate movies & TV services that are directly downloaded & viewed on the user’s demand over the internet to interconnected devices like smartphones, PCs, tablets, & consoles, among others.

Today, OTTs are at a relatively aborning stage & are widely accepted as a trending technology. Backed by the growing popularity of these platforms, especially amidst the crisis of the Covid-19 pandemic, the OTT industry is set to witness innovative & advanced transformation, enabling customers to access everything they want in a single stretch.

Market Insights

The Global OTT Platform Market is projected to grow at a CAGR of around 18% during the forecast period, i.e., 2022-27. The Market is primarily driven by the growing demand for video-on-demand platforms, music streaming over-the-top media platforms, etc., among customers worldwide. The global OTT Platform market saw a considerable rise owing to a gradual shift in living standards and a rapid increase in internet penetration over the last few years.

Report Coverage Details
Study Period Historical Data: 2017-20
Base Year: 2021
Forecast Period: 2022-27
CAGR (2022-2027) 18%
Regions Covered North America: The US, Canada, Mexico
South America: Brazil, Argentina, Rest of South America
Europe: Germany, France, Italy, The UK, Spain, Rest of Europe
Asia-Pacific: China, Japan, India, South Korea, Australia, Rest of Asia Pacific
Middle East & Africa: Saudi Arabia, The UAE, Egypt, Turkey, South Africa, Rest of Middle East & Africa
Key Companies Profiled Amazon.com, Inc., Netflix, Inc., Hulu, LLC, Google LLC, Apple Inc., Telstra Corporation Ltd., Facebook, Inc., Kakao Corp., Vimeo Live, Rakuten, Inc., The Walt Disney Company, iNDIEFLIX Group Inc., Home Box Office, Inc., XUMO, Others (STARZ, Showtime Networks Inc., etc.)
Unit Denominations USD Million/Billion

 

Besides, with its unique ability to cater to a diversified audience by supporting audience-specific entertainment content in terms of various languages and genres, OTT platforms are captivating customers to consider them for watching movies, serials, etc., thereby providing the necessary impetus required to fuel the market growth.

Another prominent factor propelling the market growth is the exponential increase in subscribers to OTT platforms worldwide. The brands dealing in OTT platform services have been making concerted efforts to make the entertainment content in line with customers' demands. Again, brands are walking extra miles to put their best leg forward by expanding their portfolios and partnership.

South Korean entertainment-tech firm Kakao Entertainment acquired Wuxiaworld, a Hong Kong-based online platform for English-language, Asian fantasy fiction to enhance its North American customer base. Such efforts by the leading market players are expected to bolster the growth of the Global OTT Platform market during the forecast period.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Impact of COVID-19 on Global OTT Platform Market
  5. Global Customer Behaviour Analysis
    1. Buyers Profile
      1. Age
      2. Sex
      3. Country of Domicile
      4. Income Group
      5. Profession
    2. Willingness to opt OTT Platform  
    3. Reasons to Opt OTT Platform
    4. Region wise Penetration
    5. Most Preferred OTT Platform Subscription to Buy
  6. Global OTT Platform Market Strategic Investments, 2017-2022
  7. Global OTT Platform Vs Theatrical Release Market- A Critical Comparison
    1. Market Size (USD Million)
    2. Cost of Subscription/Ticket
    3. Geographies
    4. Regulating Authority
  8. Global OTT Platform Market Trends & Insights
  9. Global OTT Platform Market Dynamics
    1. Drivers
    2. Challenges
  10. Global OTT Platform Market Regulations & Policies
  11. Global OTT Platform Market Hotspots & Opportunities
  12. Global OTT Platform Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Subscribers (Million)
    2. Market Share & Analysis
      1. By Type
        1. Video on Demand
        2. Communication
        3. Music Streaming
        4. Online Gaming
      2. By Monetization Model
        1. Advertising-Based
        2. Subscription-Based
        3. Transaction-Based
        4. Hybrid-Based
      3. By Service Vertical
        1. Education and Learning
        2. Media & Entertainment
        3. Gaming
      4. By Streaming Devices
        1. Desktops and Laptops
        2. Smartphones and Tablets
        3. Smart TVs
        4. Others (Gaming Consoles, Set Top Box, etc.)
      5. By Region
        1. North America
        2. South America
        3. Europe
        4. The Middle East & Africa
        5. Asia Pacific
      6. By Company
        1. Competition Characteristics
        2. Market Share of Leading Companies
  13. North America OTT Platform Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Subscribers (Million)
    2. Market Share & Analysis
      1. By Type
      2. By Monetization Model
      3. By Service Vertical
      4. By Streaming Devices   
      5. By Country
        1. The US
        2. Canada
        3. Mexico
    3. The US OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices   
    4. Canada OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
    5. Mexico OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
  14. South America OTT Platform Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Subscribers (Million)
    2. Market Share & Analysis
      1. By Type
      2. By Monetization Model
      3. By Service Vertical
      4. By Streaming Devices   
      5. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    3. Brazil OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
    4. Argentina OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
  15. Europe OTT Platform Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Subscribers (Million)
    2. Market Share & Analysis
      1. By Type
      2. By Monetization Model
      3. By Service Vertical
      4. By Streaming Devices   
      5. By Country
        1. Germany
        2. The UK
        3. France
        4. Spain
        5. Italy
        6. Rest of Europe
    3. Germany OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
    4. The UK OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
    5. France OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices    
    6. Spain OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
    7. Italy OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
  16. The Middle East & Africa OTT Platform Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Subscribers (Million)
    2. Market Share & Analysis
      1. By Type
      2. By Monetization Model
      3. By Service Vertical
      4. By Streaming Devices   
      5. By Country
        1. Saudi Arabia
        2. The UAE
        3. Egypt
        4. Turkey
        5. South Africa
        6. Rest of The Middle East & Africa
    3. Saudi Arabia OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
    4. The UAE OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices  
    5. Egypt OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices
    6. Turkey OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices      
    7. South Africa OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices      
  17. Asia Pacific OTT Platform Market Outlook, 2017-2027
    1. Market Size & Analysis
      1. By Revenues (USD Million)
      2. By Subscribers (Million)
    2. Market Share & Analysis
      1. By Type
      2. By Monetization Model
      3. By Service Vertical
      4. By Streaming Devices   
      5. By Country
        1. China
        2. Japan
        3. India
        4. South Korea
        5. Australia
        6. Rest of Asia Pacific           
    3. China OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices      
    4. Japan OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices      
    5. India OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices      
    6. South Korea OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices      
    7. Australia OTT Platform Market Outlook, 2017-2027
      1. Market Size & Analysis
        1. By Revenues (USD Million)
        2. By Subscribers (Million)
      2. Market Share & Analysis
        1. By Type
        2. By Monetization Model
        3. By Streaming Devices       
  18. Global OTT Platform Market Porters Five Forces Analysis
  19. Global OTT Platform Market Key Strategic Imperatives for Growth & Success
  20. Competition Outlook
    1. Competition Matrix
      1. Brand Specialization
      2. Target Markets
      3. Target End Users
      4. Research & Development
      5. Strategic Alliances
      6. Strategic Initiatives
    2. Company Profiles
      1. Amazon.com, Inc.
      2. Netflix, Inc.
      3. Hulu, LLC
      4. Google LLC
      5. Apple Inc.
      6. Telstra Corporation Ltd.
      7. Facebook, Inc.
      8. Kakao Corp.
      9. Vimeo Live
      10. Rakuten, Inc.
      11. The Walt Disney Company
      12. iNDIEFLIX Group Inc.
      13. Home Box Office, Inc.
      14. XUMO
      15. Others (STARZ, Showtime Networks Inc., etc.)
  21. Disclaimer
OTT Platform Market Segmentation
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