India Packaged Milkshake Market Research Report: Forecast (2022-2027)

Market Definition

Milkshakes are cold beverages where the prominent ingredients include milk, ice creams, flavoring syrups, fruits, sugars, and more. There is an extensive variety of milkshakes available in the food & beverages industry in India, backed by the massive popularity of these beverages. The most popular flavors include vanilla, chocolate, and strawberry, among others, & can be topped with sweetened dry cereal, biscuits, toasted coconut, fresh fruits, marshmallows, clove, cinnamon, and dry cakes, among others, to enhance milkshake flavor.

Market Insights

The India Packaged Milkshake Market is projected to grow at a CAGR of around 13% during the forecast period, i.e., 2022-27. The market is driven by the swift improvement in the economic conditions of the people, and the inclination toward healthy eating and food experimentation has escalated swiftly across the country over the years. As a result, the establishment of numerous food chains, cafes, restaurants, and local stores have escalated too and, in turn, has brought an expansive menu for beverages, including milkshakes. Observing the popularity & demand for these beverages, several companies are also providing packaged milkshakes, offering greater convenience to the customers and widening their reachability throughout the country.

Besides, the availability of variants like thick milkshakes prepared using commercial milkshake machines are among the most common types of milkshakes served in packages like bottles, pouches, & cartons. The growing demand for these shakes in their convenient packaging is contributing to the market growth through 2027. Additionally, an accelerated establishment of international milkshake brands and the growing inclination of the younger population, especially the millennials, toward these brands as a symbol of high status in society is also positively influencing the market growth across different metropolitan cities in India for convenient product distribution & brand visibility.

Moreover, increasing health consciousness among people & strategic advertisements with brand personification is the other factors stimulating the demand for packaged milkshakes & fueling the market growth. In fact, as the population of lactose intolerant & vegan population is growing across India, the demand for dairy-free, plant-based milkshakes is also booming, instigating the leading players to expand their product portfolio and consumer base. In the same line, several manufacturers are coming up with interactive advertisements with famous sportspersons, promoting their brands & milkshakes as healthy, thereby impelling the market growth.

Furthermore, the younger generation is among the prominent consumers of milkshakes and find packaged milkshakes a convenient way to consume healthy snack on the run. The massive working population is the other buyers of packaged products, including ready-to-drink (RTD) travel-friendly packaged milkshakes for the same reasons and to attain the nutritional requirements of the body amidst their hectic schedule.

Nonetheless, the active participation of prominent players in the market through the introduction of products is also contributing to substantial growth of the India Packaged Milkshake Market. For instance:

• The leading player, Amul, introduced its new range of milk & milkshake in beverage cartons provided by Tetra Pak. These packaged milkshakes are advertised as Tetra Packs catering to a useful carriage & long shelf-life of the product.