By Market Alignment (Organized, Unorganized) By Flavor (Chocolate, Mango, Vanilla, Strawberry, Banana, Almond, Others), By Packaging (Bottles, Pouches, Cartons, Others), By Package...... Size (Upto 180 ml, 200 ml, 250 ml, 500 ml, 750 ml, 1,000 ml, Others), By Distribution Channel (Online, Retail Shops, Hypermarkets/Supermarkets, Dairy Shops, Others), By State (Delhi NCR, Uttar Pradesh , Maharashtra, Telangana, Karnataka, Punjab, Haryana, Rajasthan, Tamil Nadu, Gujarat, Others), By Competitors (Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Karnataka Milk Federation (KMF), Mother Dairy CavinKare,, Hershey, ITC, Parag Milk Foods, Parle Agro Private Limited, Mondelez, Keventers) Read more
- Food & Beverages
- Jul 2022
- 92
- PDF, Excel, PPT
Market Definition
Milkshakes are cold beverages where the prominent ingredients include milk, ice creams, flavoring syrups, fruits, sugars, and more. There is an extensive variety of milkshakes available in the food & beverages industry in India, backed by the massive popularity of these beverages. The most popular flavors include vanilla, chocolate, and strawberry, among others, & can be topped with sweetened dry cereal, biscuits, toasted coconut, fresh fruits, marshmallows, clove, cinnamon, and dry cakes, among others, to enhance milkshake flavor.
Market Insights
The India Packaged Milkshake Market is projected to grow at a CAGR of around 13% during the forecast period, i.e., 2022-27. The market is driven by the swift improvement in the economic conditions of the people, and the inclination toward healthy eating and food experimentation has escalated swiftly across the country over the years. As a result, the establishment of numerous food chains, cafes, restaurants, and local stores have escalated too and, in turn, has brought an expansive menu for beverages, including milkshakes. Observing the popularity & demand for these beverages, several companies are also providing packaged milkshakes, offering greater convenience to the customers and widening their reachability throughout the country.
| Report Coverage | Details |
|---|---|
| Study Period | Historical Data: 2017-2020 |
| Base Year: 2021 | |
| Forecast Period: 2022-27 | |
| CAGR (2022-2027) | 13% |
| State Covered | Delhi NCR, Uttar Pradesh, Maharashtra, Telangana, Karnataka, Punjab, Haryana, Rajasthan, Tamil Nadu, Gujarat, Others |
| Key Companies Profiled | Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Karnataka Milk Federation (KMF), Mother Dairy CavinKare,, Hershey, ITC, Parag Milk Foods, Parle Agro Private Limited, Mondelez, Keventers |
| Unit Denominations | USD Million/Billion |
Besides, the availability of variants like thick milkshakes prepared using commercial milkshake machines are among the most common types of milkshakes served in packages like bottles, pouches, & cartons. The growing demand for these shakes in their convenient packaging is contributing to the market growth through 2027. Additionally, an accelerated establishment of international milkshake brands and the growing inclination of the younger population, especially the millennials, toward these brands as a symbol of high status in society is also positively influencing the market growth across different metropolitan cities in India for convenient product distribution & brand visibility.
Moreover, increasing health consciousness among people & strategic advertisements with brand personification is the other factors stimulating the demand for packaged milkshakes & fueling the market growth. In fact, as the population of lactose intolerant & vegan population is growing across India, the demand for dairy-free, plant-based milkshakes is also booming, instigating the leading players to expand their product portfolio and consumer base. In the same line, several manufacturers are coming up with interactive advertisements with famous sportspersons, promoting their brands & milkshakes as healthy, thereby impelling the market growth.
Furthermore, the younger generation is among the prominent consumers of milkshakes and find packaged milkshakes a convenient way to consume healthy snack on the run. The massive working population is the other buyers of packaged products, including ready-to-drink (RTD) travel-friendly packaged milkshakes for the same reasons and to attain the nutritional requirements of the body amidst their hectic schedule.
Nonetheless, the active participation of prominent players in the market through the introduction of products is also contributing to substantial growth of the India Packaged Milkshake Market. For instance:
- The leading player, Amul, introduced its new range of milk & milkshake in beverage cartons provided by Tetra Pak. These packaged milkshakes are advertised as Tetra Packs catering to a useful carriage & long shelf-life of the product.
- Introduction
- Product Definition
- Research Process
- Market Segmentation
- Assumptions
- Executive Summary
- Impact of COVID-19 on India Packaged Milkshake Market
- India Packaged Milkshake Market Trends & Market Insights
- India Packaged Milkshake Market Dynamics
- Drivers
- Challenges
- India Packaged Milkshake Market Policies & Regulations
- India Packaged Milkshake Market Value Chain Analysis, 2022
- India Packaged Milkshake Market Pricing Analysis, 2022
- India Packaged Milkshake Market Porter’s Five Forces Analysis, 2022
- India Packaged Milkshake Market Hotspot & Opportunities
- India Packaged Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- Organized
- Unorganized
- By Flavor
- Chocolate
- Mango
- Vanilla
- Strawberry
- Banana
- Almond
- Others
- By Packaging
- Bottles
- Pouches
- Cartons
- Others
- By Package Size
- Upto 180 ml
- 200 ml
- 250 ml
- 500 ml
- 750 ml
- 1,000 ml
- Others
- By Distribution Channel
- Online
- Retail Shops
- Hypermarkets/Supermarkets
- Dairy Shops
- Others
- By State
- Delhi NCR
- Uttar Pradesh
- Maharashtra
- Telangana
- Karnataka
- Punjab
- Haryana
- Rajasthan
- Tamil Nadu
- Gujarat
- Others
- By Competitors
- Competition Matrix
- Market Share of Leading Players
- By Market Alignment
- Market Size & Analysis
- Delhi Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Uttar Pradesh Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Maharashtra Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Telangana Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Karnataka Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Punjab Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Haryana Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Rajasthan Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Tamil Nadu Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Gujarat Milkshake Market Outlook, 2017-2027F
- Market Size & Analysis
- By Revenues (USD Million)
- By Quantity Sold (Million Liters)
- Market Share & Analysis
- By Market Alignment
- By Flavor
- By Packaging
- By Package Size
- By Distribution Channel
- Market Size & Analysis
- Company Profiles
- Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)
- Karnataka Milk Federation (KMF)
- Mother Dairy
- CavinKare
- Hershey
- ITC
- Parag Milk Foods
- Parle Agro Private Limited
- Mondelez
- Keventers
- Disclaimer
MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:
1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.
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4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making
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