Global Energy Drinks

Global Energy Drinks Market Research Report: Forecast (2023-2028)

By Product Type (Organic, Non-Organic, Natural), By Product (Alcoholic, Non Alcoholic), By Target Consumer (Teenagers, Adults, Geriatric), By Distribution Channel (Off-Trade, On-Trade), By Region (Nor Read more

  • Food & Beverages
  • Jan 2023
  • 278
  • FB55002

Market Definition

Energy Drinks are beverages containing a high concentration of energy-boosting stimulants such as coffee, ginseng, etc. It may or may not be carbonated and is consumed to enhance physical energy, performance, and mental alertness.

Market Insights

The Global Energy Drink Market is projected to grow at a CAGR of around 7.5% during the forecast period, i.e., 2023-28. The rise in modernization and increasing health consciousness among different age groups is predominantly driving the market. In addition, youth highly prefer energy drinks due to their mood-boosting, performance-improving, and alertness-heightening properties. 

Report Coverage Details
Study Period Historical Data: 2018-21
Base Year: 2022
Forecast Period: 2023-28
CAGR (2023-2028) 7.5%
Regions Covered North America: US, Mexico, Canada
Europe: Germany,France,UK,Italy,Belgium
Asia-Pacific: China, India, Japan, South Korea, South East Asia
South America: Brazil,Others
Middle East & Africa: Saudi Arabia, UAE, Qatar, Turkey
Key Companies Profiled Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Power Horse, Taisho Pharmaceutical Co Ltd, Heinz, GSK, Goldwin Healthcare, Others
Unit Denominations USD Million/Billion

 

Along similar lines, the wave of staying active and hydrating is further fueling the demand for energy drinks. There is an elevation in the number of fitness centers, their participants, and even other consumers following workout plans at home, all collectively advancing the beverage demand. Besides, market players leveraging the needs by advertising the drinks as instant energy-boost and immunity-boosting is catching consumers' attention and pushing the industry forward. 

Moreover, having gained popularity among sports athletes as an instant energy booster has further catalyzed the demand for the beverage. For instance, in March 2021, Pepsico introduced the energy drink: "MTN Dew Rise Energy," targeted at morning consumers. Furthermore, the popularity of ingredients such as caffeine, taurine, and ginseng, is transforming the image of energy drinks. Since it also provides an alternate energy-elevating option to coffee, consumers are further driven towards energy beverages to avoid the ill effects of caffeine. 

Contrary to this, health problems caused by over-consumption of the drinks could likely restrain the market growth. However, it further elevates consumer attention and demands for organic beverages, resulting in further amplification of the industry. 

  1. Research Process
    1. Assumption
    2. Market Segmentation
    3. Market Definition
  2. Executive Summary
  3. Macroeconomic Outlook
  4. Global Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Nature of Product
        1. Organic
        2. Non-Organic
        3. Natural
      2. By Product
        1. Alcoholic
        2. Non-Alcoholic
      3. By Customer
        1. Teenagers
        2. Adults
        3. Geriatric
      4. By Distribution Channel
        1. Off-Trade
        2. On-Trade
      5. By Consumption
        1. Drinks
        2. Shots
        3. Mixers
      6. By Region
        1. North America
        2. South America
        3. Europe
        4. Asia-Pacific
        5. The Middle East & Africa
      7. By Company
        1. Revenue Shares
        2. Strategic Factorial Indexing
        3. Competitor Placement in Markntel Quadrant
  5. North America Energy Drinks Market Outlook, 2018-2028FF
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Country
        1. US
        2. Mexico
        3. Canada
    3. The US Energy Drinks Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues
      2. Market Share & Analysis
        1. By Product Type
        2. By Product
        3. By Target Customer
        4. By Distribution Channel
        5. By Region
    4. Canada Energy Drinks Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues
      2. Market Share & Analysis
        1. By Product Type
        2. By Product
        3. By Target Customer
        4. By Distribution Channel
        5. By Region
    5. Mexico Energy Drinks Market Outlook, 2018-2028F
      1. Market Size & Analysis
        1. By Revenues
      2. Market Share & Analysis
        1. By Product Type
        2. By Product
        3. By Target Customer
        4. By Distribution Channel
        5. By Region
  6. South America Energy Drinks Market Outlook, 2018-2028FF
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Country
        1. Brazil
        2. Others
  7. Brazil Cooling Fabrics Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  8. Europe Energy Drinks Market Outlook, 2018-2028FF
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Country
        1. Germany
        2. France
        3. UK
        4. Italy
        5. Belgium
  9. Germany Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  10. France Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  11. Italy Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  12. The UK Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  13. Russia & CIS Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  14. Spain Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  15. Asia-Pacific Energy Drinks Market Outlook, 2018-2028FF
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. South East Asia
  16. China Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  17. India Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  18. Japan Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  19. South Korea Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  20. South East Asia Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  21. Middle East Energy Drinks Market Outlook, 2018-2028FF
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Country
        1. Saudi Arabia
        2. UAE
        3. Qatar
        4. Turkey
  22. Saudi Arabia Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  23. UAE Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  24. Turkey Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  25. Qatar Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  26. Africa Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Country
        1. South Africa
        2. Egypt
  27. South Africa Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  28. Egypt Energy Drinks Market Outlook, 2018-2028F
    1. Market Size & Analysis
      1. By Revenues
    2. Market Share & Analysis
      1. By Product Type
      2. By Product
      3. By Target Customer
      4. By Distribution Channel
      5. By Region
  29. Global Energy Drinks Market Policies, Regulations, Product Standards  
  30. Global Energy Drinks Market Trends & Insights
  31. Global Energy Drinks Market Dynamics
    1. Growth Drivers
    2. Challenges
    3. Impact Analysis
  32. Global Energy Drinks Market Hotspot and Opportunities
  33. Global Energy Drinks Market Key Strategic Imperatives for Success and Growth
  34. Competition Outlook
    1. Competition Matrix
      1. Product Portfolio
      2. Brand Specialization
      3. Target Markets
      4. Target End Users
      5. Research & Development
      6. Strategic Alliances
      7. Strategic Initiatives
    2.  Company Profiles (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans)
      1. Red Bull
      2. Monster Beverage Corporation
      3. Rockstar Inc.
      4. The Coca-Cola Company
      5. PepsiCo
      6.  Power Horse
      7. Taisho Pharmaceutical Co Ltd
      8. Heinz
      9. GSK
      10. Goldwin Healthcare
  35. Disclaimer
Global Energy Drinks Market Segmentation
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