Email Marketing Market Size, Trends & Growth Report, 2030

Global Email Marketing Market Research Report: Forecast (2025-2030)

Email Marketing Market Size - By Type (Inbound Email Marketing (Welcome/Automated Email, Newsletter, Promotional Emails, Survey Emails, Transactional Emails, Re-engagement Emails,......Abandoned Cart Emails), (Outbound Email Marketing (Cold Email, Follow-Up Email), By Component (Software, Services), By Deployment (Cloud based, On-Premises), By Enterprise Size (SMEs, Large Enterprise), By End User (E-Commerce, IT & Telecom, Hospitality, BFSI, Education, Government, Entertainment, Others (Healthcare, etc.,)), and other Read more

ICT & Electronics
Jun 2025
Pages 201
Report Format: PDF, Excel, PPT

Market Definition

Email marketing is a type of direct marketing in which electronic mail is used to promote a company's products or services. It can be used to cultivate leads, attract visitors to a website, market new products or services, and establish customer connections. Email marketing is a versatile tool that may be utilized to achieve a wide range of marketing objectives. It is a low-cost method of reaching a broad audience and may be quite efficient in generating leads and sales.

Market Insights & Analysis: Global Email Marketing Market (2025-30):

The Global Email Marketing Market size was valued at around USD 12.53 billion and is projected to reach USD 30.4 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 15.92% during the forecast period, i.e., 2025-30. Several factors influence the Email Marketing Market, contributing to its growth and evolution. These forces are shaping the landscape of email marketing as an important component of digital marketing strategies. The expanding digitization of organizations and customers' online presence has increased the importance of marketing via email being a cost-effective and diverse route of communication.

Email marketing also provides for the precise targeting of specific audience segments. Marketers can personalize and target communications based on demographics, activities, and interests, resulting in more personalized and relevant communication. In addition, email marketing is known for being more cost-effective than traditional marketing mediums. Businesses may reach a large number of people at a minimal cost, making it an appealing alternative, particularly for small and medium-sized enterprises (SMEs). As a result, the Email Marketing Market is expanding.

Report Coverage	Details
Historical Years	2020–23
Base Years	2024
Forecast Years	2025–30
Market Value in 2024	USD 12.53 Billion
Market Value by 2030	USD 30.4 Billion
CAGR (2025–30)	15.92%
Leading Region	North America
Top Key Players	Mail Chimp, Aweber Communications, Upland Software, Inc., Get Response, Vertical Response, Inc., Dot Digital Group Plc, Constant Contact, Inc., Blue Tie, Drip Inc., iContact Corporation, Campaign Monitor, Salesforce, Inc., Benchmark Email, Mailer Lite, Zoho Corporation Pvt. Ltd., Others
Segmentation	By Type (Inbound Email Marketing (Welcome/Automated Email, Newsletter, Promotional Emails, Survey Emails, Transactional Emails, Re-engagement Emails, Abandoned Cart Emails), (Outbound Email Marketing (Cold Email, Follow-Up Email), By Component (Software, Services), By Deployment (Cloud based, On-Premises), By Enterprise Size (SMEs, Large Enterprise), By End User (E-Commerce, IT & Telecom, Hospitality, BFSI, Education, Government, Entertainment, Others (Healthcare, etc.,)), and other
Key Report Highlights	Market Dimensions & Projections Pricing Evaluation Recent Strategic Moves by Companies Primary Stakeholders Import/Export Trend Analysis Competitive Landscape Assessment Emerging Opportunities Market Trends and Indicators

*Boost strategic growth with in-depth market analysis - Get a free sample preview today!

Due to spam and security concerns, the Email Marketing Market is facing considerable challenges. Email hacking, virus attacks, and data breaches all pose security risks. Spamming can damage a company's reputation as well as frustrate or even infuriate clients. The rise of spamming and security threats poses a severe threat to the growth of the Email Marketing Market. Businesses must take immediate action to address such concerns in order to boost the growth of the email marketing industry in the coming years.

Global Email Marketing Market Driver:

Expanding Internet Penetration & Mobile Optimization – The Email Marketing Market is being driven by increased internet penetration. As more people obtain an internet connection, they become potential recipients of email marketing. This is especially true in developing nations, where internet penetration remains low. Moreover, the growing use of mobile devices is propelling the email marketing market forward. Because mobile devices now account for more than half of all email opens, it is critical for organizations to build mobile-friendly email campaigns.

Businesses are increasingly turning to email marketing to reach their target consumers as internet usage rises. Email is a very effective approach to contact a huge number of people at a minimal cost. It is also a versatile tool that can be utilized to achieve a range of marketing objectives, such as lead generation, product and service promotion, and client relationship building. Therefore, increasing internet penetration and mobile optimization are anticipated to drive the growth of the Email Marketing Market during the forecast period.

Market Segmentation
Introduction
1. Product Definition
2. Research Process
3. Assumptions
Executive Summary
Global Email Marketing Market Trends & Insights
Global Email Marketing Market Dynamics
1. Drivers
2. Challenges
Global Email Marketing Market Policies & Regulations
Global Email Marketing Market Hotspot & Opportunities
Global Email Marketing Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Type
    1. Inbound Email Marketing - Market Size & Forecast 2020-2030F, USD Million
      1. Welcome/Automated Email- Market Size & Forecast 2020-2030F, USD Million
      2. Newsletter- Market Size & Forecast 2020-2030F, USD Million
      3. Promotional Emails- Market Size & Forecast 2020-2030F, USD Million
      4. Survey Emails- Market Size & Forecast 2020-2030F, USD Million
      5. Transactional Emails- Market Size & Forecast 2020-2030F, USD Million
      6. Re-engagement Emails- Market Size & Forecast 2020-2030F, USD Million
      7. Abandoned Cart Emails- Market Size & Forecast 2020-2030F, USD Million
    2. Outbound Email Marketing - Market Size & Forecast 2020-2030F, USD Million
      1. Cold Email- Market Size & Forecast 2020-2030F, USD Million
      2. Follow-Up Email- Market Size & Forecast 2020-2030F, USD Million
  2. By Component
    1. Software- Market Size & Forecast 2020-2030F, USD Million
    2. Services- Market Size & Forecast 2020-2030F, USD Million
  3. By Deployment
    1. Cloud based- Market Size & Forecast 2020-2030F, USD Million
    2. On-Premises- Market Size & Forecast 2020-2030F, USD Million
  4. By Enterprise Size
    1. SMEs- Market Size & Forecast 2020-2030F, USD Million
    2. Large Enterprise- Market Size & Forecast 2020-2030F, USD Million
  5. By End User
    1. E-Commerce- Market Size & Forecast 2020-2030F, USD Million
    2. IT & Telecom- Market Size & Forecast 2020-2030F, USD Million
    3. Hospitality- Market Size & Forecast 2020-2030F, USD Million
    4. BFSI- Market Size & Forecast 2020-2030F, USD Million
    5. Education- Market Size & Forecast 2020-2030F, USD Million
    6. Government- Market Size & Forecast 2020-2030F, USD Million
    7. Entertainment- Market Size & Forecast 2020-2030F, USD Million
    8. Others (Healthcare, etc.,)- Market Size & Forecast 2020-2030F, USD Million
  6. By Region
    1. North America
    2. South America
    3. Europe
    4. The Middle East & Africa
    5. Asia-Pacific
  7. By Company
    1. Competition Characteristics
    2. Market Share of Leading Companies
North America Email Marketing Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Type- Market Size & Forecast 2020-2030, USD Million
  2. By Component- Market Size & Forecast 2020-2030, USD Million
  3. By Deployment- Market Size & Forecast 2020-2030F, USD Million
  4. By Enterprise Size- Market Size & Forecast 2020-2030F, USD Million
  5. By Channel- Market Size & Forecast 2020-2030F, USD Million
  6. By End User- Market Size & Forecast 2020-2030F, USD Million
  7. By Country
    1. The US
    2. Canada
    3. Mexico
3. The US Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
4. Canada Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
5. Mexico Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
South America Email Marketing Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Type- Market Size & Forecast 2020-2030, USD Million
  2. By Component- Market Size & Forecast 2020-2030, USD Million
  3. By Deployment- Market Size & Forecast 2020-2030F, USD Million
  4. By Enterprise Size- Market Size & Forecast 2020-2030F, USD Million
  5. By Channel- Market Size & Forecast 2020-2030F, USD Million
  6. By End User- Market Size & Forecast 2020-2030F, USD Million
  7. By Country
    1. Brazil
    2. Argentina
    3. Rest of South America
3. Brazil Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
4. Argentina Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
Europe Email Marketing Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Type- Market Size & Forecast 2020-2030, USD Million
  2. By Component- Market Size & Forecast 2020-2030, USD Million
  3. By Deployment- Market Size & Forecast 2020-2030F, USD Million
  4. By Enterprise Size- Market Size & Forecast 2020-2030F, USD Million
  5. By Channel- Market Size & Forecast 2020-2030F, USD Million
  6. By End User- Market Size & Forecast 2020-2030F, USD Million
  7. By Country
    1. The UK
    2. Germany
    3. France
    4. Italy
    5. Spain
    6. Rest of Europe
3. The UK Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
4. Germany Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
5. France Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
6. Italy Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
7. Spain Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
The Middle East & Africa Email Marketing Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Type- Market Size & Forecast 2020-2030, USD Million
  2. By Component- Market Size & Forecast 2020-2030, USD Million
  3. By Deployment- Market Size & Forecast 2020-2030F, USD Million
  4. By Enterprise Size- Market Size & Forecast 2020-2030F, USD Million
  5. By Channel- Market Size & Forecast 2020-2030F, USD Million
  6. By End User- Market Size & Forecast 2020-2030F, USD Million
  7. By Country
    1. The UAE
    2. Saudi Arabia
    3. South Africa
    4. Egypt
    5. Rest of the Middle East & Africa
3. The UAE Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
4. Saudi Arabia Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
5. South Africa Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
6. Egypt Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
Asia-Pacific Email Marketing Market Outlook, 2020-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Type- Market Size & Forecast 2020-2030, USD Million
  2. By Component- Market Size & Forecast 2020-2030, USD Million
  3. By Deployment- Market Size & Forecast 2020-2030F, USD Million
  4. By Enterprise Size- Market Size & Forecast 2020-2030F, USD Million
  5. By Channel- Market Size & Forecast 2020-2030F, USD Million
  6. By End User- Market Size & Forecast 2020-2030F, USD Million
  7. By Country
    1. China
    2. Japan
    3. India
    4. South Korea
    5. Australia
    6. Southeast Asia
    7. Rest of Asia-Pacific
3. China Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
4. Japan Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
5. India Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Email Marketing Component- Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
6. South Korea Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
7. Australia Email Marketing Market Outlook, 2020-2030F
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component - Market Size & Forecast 2020-2030, USD Million
    2. By End User- Market Size & Forecast 2020-2030, USD Million
Global Email Marketing Market Strategic Imperatives for Success & Growth
Competitive Outlook
1. Company Profiles
  1. Mail Chimp
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  2. Aweber Communications
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  3. Upland Software, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  4. Get Response
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  5. Vertical Response, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  6. Dot Digital Group Plc
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  7. Constant Contact, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  8. Blue Tie
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  9. Drip Inc.
    1. Product Portfolio
    2. Strategic Alliances or Partnerships
    3. Recent Developments
    4. Financial Details
    5. Others
  10. iContact Corporation
    1. Product Portfolio
    2. Strategic Alliances or Partnerships
    3. Recent Developments
    4. Financial Details
    5. Others
  11. Campaign Monitor
    1. Product Portfolio
    2. Strategic Alliances or Partnerships
    3. Recent Developments
    4. Financial Details
    5. Others
  12. Salesforce, Inc.
    1. Product Portfolio
    2. Strategic Alliances or Partnerships
    3. Recent Developments
    4. Financial Details
    5. Others
  13. Benchmark Email
    1. Product Portfolio
    2. Strategic Alliances or Partnerships
    3. Recent Developments
    4. Financial Details
    5. Others
  14. Mailer Lite
    1. Product Portfolio
    2. Strategic Alliances or Partnerships
    3. Recent Developments
    4. Financial Details
    5. Others
  15. Zoho Corporation Pvt. Ltd.
    1. Product Portfolio
    2. Strategic Alliances or Partnerships
    3. Recent Developments
    4. Financial Details
    5. Others
  16. Others (Moosend, Pinpointe On Demand Inc., etc.)
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

Full Name*:

Company Name*:

Business Email*:

Country Name*:

Contact Number*:

Message:

Flexible Licensing Options

We offer flexible licensing options to cater to varying organizational needs. Choose the pricing pack that best suits your requirements:

Buy Now

Inquire Before Buying