US Agritourism Market Research Report: Size, Share, Trends & Forecast (2026-2032)

By Activity (On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations), By Booking Channel (Online, Travel Agencies, Direct Booking), By Tourist Type (Domestic Tourists, In... ... omestic Tourists, International Tourists), ansd others Read more

  • Environment
  • Mar 2026
  • 145
  • PDF, Excel, PPT

US Agritourism Market Report Key Takeaways:

  • The US Agritourism market size was valued at USD 11.40 billion in 2025 and is projected to grow from USD 12.55 billion in 2026 to USD 22.38 billion by 2032, exhibiting a CAGR of 10.12% during the forecast period.
  • By booking channel, the direct booking segment represented a significant share of about 51% in the US Agritourism Market in 2026.
  • By tourist type, the domestic tourists seized a significant share of about 76% in the US Agritourism Market in 2026.
  • Leading Agritourism companies in the US Market are Liberty Hill Farm, Harvest Hosts, Blackberry Farm, STAR Destinations, Willow-Witt Ranch, Tanaka Farms, Tanner's Orchard, Fair Oaks Farms, GTI Travel, Expedia Group Inc, and Others.

Market Insights & Analysis: US Agritourism Market (2026-32):

The US Agritourism Market size was valued at around USD 11.40 billion in 2025 and is projected to grow from USD 12.55 billion in 2026 to USD 22.38 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 10.12% during the forecast period, i.e., 2026-32.

The US Agritourism Market is poised for sustained growth driven by a combination of government support, experiential travel trends, and strategic future investments. Government initiatives at both federal and state levels play a crucial role in enabling farms to diversify into tourism-related activities. Federal programs, such as the Beginning Farmer and Rancher Development Program (BFRDP), allocated USD 23.7 million to strengthen agritourism service provider training. This funding supports the development of a national agritourism curriculum and a community of practice, providing farmers with the knowledge and tools to expand visitor experiences and diversify farm income .

At the regional level, Northeastern states benefit from USDA Cooperative Extension services through the National Extension Tourism (NET) program, which promotes initiatives like West Virginia’s Agritourism Initiative, Vermont’s Opening Your Farms to Visitors, and Pennsylvania’s Open Gate Farm Tours. These programs equip farmers with education, marketing strategies, and operational support, helping them build capacity for tourism-focused ventures.

State-specific programs also accelerate market growth. For example, the Montana Department of Commerce Agritourism Grants Program awarded over USD 350,000 in 2025 to 17 farms and tribal agricultural businesses. These funds supported infrastructure development, educational activities, and enhanced visitor experiences. The program aims to diversify rural operations, boost tourism revenue, and expand farm-based attractions, with the next funding cycle scheduled for 2027.

Alongside government support, a key trend shaping the market is experiential and immersive travel, where visitors actively engage with farm activities, educational tours, and rural experiences. Hickory Hearth Highlands in Pennsylvania exemplifies this trend, offering guided tours where visitors interact with Scottish Highland cows, goats, and chickens, with experiences priced around USD 55 per person via Airbnb Experiences. Such hands-on engagement fosters deeper visitor satisfaction, encourages repeat visits, and drives revenue growth .

Looking forward, continued investments in training, infrastructure, and digital engagement platforms are expected to expand market reach, support farm diversification, and enhance the overall quality of agritourism offerings. With growing domestic demand for authentic rural experiences, the US agritourism market is set to witness robust growth, benefiting from sustained governmental and regional support, immersive travel trends, and strategic capacity-building initiatives.

Overall, strong government backing, experiential travel trends, and targeted future investments collectively position the US agritourism market for long-term growth, offering farms the tools to enhance visitor engagement, diversify revenue streams, and strengthen rural tourism ecosystems.

US Agritourism Market Recent Developments:

  • 2025: Westview Orchards in Michigan, known for its bakery and cider mill, received the Michigan Agritourism Association’s 2025 excellence award, highlighting quality visitor‑focused farm experiences.

US Agritourism Market Scope:

 Category  Segments
By Activity (On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations),
By Booking Channel (Online, Travel Agencies, Direct Booking),
By Tourist Type (Domestic Tourists, International Tourists),

US Agritourism Market Driver:

Government Support & Incentives

Government support and incentives are playing an increasingly vital role in strengthening the US agritourism market by providing financial backing, training, and structural support that enable farm operators to diversify into tourism-related activities. At the federal level, the U.S. Department of Agriculture (USDA) Agricultural Marketing Service administers programs such as the Local Agriculture Market Program (LAMP), which in 2026 awarded USD 26.8 million in grants to enhance farmers markets, agritourism operations, and direct-to-consumer activities across 28 states, improving infrastructure, marketing, and sales channels .

Additional USDA programs including the Farmers Market Promotion Program, Local Food Promotion Program, and Federal-State Marketing Improvement Program provide funding for feasibility studies, marketing initiatives, and business development linked to agritourism, empowering rural enterprises to expand their offerings.

State-level support complements federal initiatives. For instance, the New Jersey Agritourism Grant Program allocates USD 5 million, with individual operators eligible for up to USD 100,000 to develop visitor-attracting programs, educational workshops, and seasonal events .

Looking beyond 2025, continued investments in local food markets, digital marketing tools, and state grant pools are expected to enhance farm diversification and visitor engagement. These initiatives, combined with federal commitments to value-added agriculture and tourism learning resources, are likely to sustain long-term growth in the US agritourism sector.

Conclusion: Government support and incentives significantly reduce barriers to entry, increase operational capacity, and drive market expansion, making them a key driver of agritourism growth nationwide.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. US Agritourism Market Policies, Regulations, and Product Standards
  5. US Agritourism Market Trends & Developments
  6. US Agritourism Market Dynamics
    1. Growth Factors
    2. Challenges
  7. US Agritourism Market Hotspot & Opportunities
  8. US Agritourism Market Outlook, 2022-2032F
    1. Market Size & Outlook
      1. By Revenues (USD Million)
    2. Market Share & Outlook
      1. By Activity- Market Size & Forecast 2022-2032, USD Million
        1. On-Farm Sales
        2. Outdoor Recreation
        3. Agritainment
        4. Educational Tourism
        5. Accommodations
      2. By Booking Channel- Market Size & Forecast 2022-2032, USD Million
        1. Online
        2. Travel Agencies
        3. Direct Booking
      3. By Tourist Type- Market Size & Forecast 2022-2032, USD Million
        1. Domestic Tourists
        2. International Tourists
      4. By Region- Market Size & Forecast 2022-2032, USD Million
        1. Northeast
        2. South
        3. Midwest
        4. West
      5. By Company
        1. Competition Characteristics
        2. Market Share & Analysis
  9. US Agritourism On-Farm Sales Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
    2. Market Share & Outlook
      1. By Booking Channel- Market Size & Forecast 2022-2032, USD Million
      2. By Tourist Type- Market Size & Forecast 2022-2032, USD Million
      3. By Region- Market Size & Forecast 2022-2032, USD Million
  10. US Agritourism Outdoor Recreation Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
    2. Market Share & Outlook
      1. By Booking Channel- Market Size & Forecast 2022-2032, USD Million
      2. By Tourist Type- Market Size & Forecast 2022-2032, USD Million
      3. By Region- Market Size & Forecast 2022-2032, USD Million
  11. US Agritourism Agritainment Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
    2. Market Share & Outlook
      1. By Booking Channel- Market Size & Forecast 2022-2032, USD Million
      2. By Tourist Type- Market Size & Forecast 2022-2032, USD Million
      3. By Region- Market Size & Forecast 2022-2032, USD Million
  12. US Educational Agritourism Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
    2. Market Share & Outlook
      1. By Booking Channel- Market Size & Forecast 2022-2032, USD Million
      2. By Tourist Type- Market Size & Forecast 2022-2032, USD Million
      3. By Region- Market Size & Forecast 2022-2032, USD Million
  13. US Agritourism Accommodations Market Outlook, 2022-2032
    1. Market Size & Outlook
      1. By Revenues (USD Million)
    2. Market Share & Outlook
      1. By Booking Channel- Market Size & Forecast 2022-2032, USD Million
      2. By Tourist Type- Market Size & Forecast 2022-2032, USD Million
      3. By Region- Market Size & Forecast 2022-2032, USD Million
  14. US Agritourism Market Key Strategic Imperatives for Success & Growth
  15. Competitive Outlook
    1. Company Profiles
      1. Liberty Hill Farm
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Harvest Hosts
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Blackberry Farm
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      4. STAR Destinations
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      5. Willow-Witt Ranch
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Tanaka Farms
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Tanner's Orchard
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Fair Oaks Farms
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      9. GTI Travel
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
      10. Expedia Group Inc
        1. Business Description
        2. Product Portfolio
        3. Collaborations & Alliances
        4. Recent Developments
        5. Financial Details
        6. Others
  16. Disclaimer


MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

Data Trangulation

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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