Digital Marketing Software Market Share, Size, & Growth Outlook 2030

Global Digital Marketing Software Market Research Report: Forecast (2024-2030)

Digital Marketing Software Market - By Component (Software, Services), By Deployment (Cloud, On-Premise), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By End User (Automotive, B... ... User (Automotive, BFSI, Government, Healthcare, IT & Telecom, Others) and others Read more

ICT & Electronics
Apr 2024
Pages 206
Report Format: PDF, Excel, PPT

Market Definition

Digital marketing software is a collection of tools and platforms meant to help and improve many elements of online marketing activities. These software solutions include a variety of features, such as search engine optimization (SEO), social media management, email marketing, content creation and management, analytics, customer relationship management (CRM), and advertising campaign management. They let marketers streamline operations, target specific audience segments, monitor campaign effectiveness, automate tedious tasks, and refine marketing strategies to get better outcomes.

Market Insights & Analysis: Global Digital Marketing Software Market (2024-30):

The Global Digital Marketing Software Market size is estimated to grow at a CAGR of around 15.2% during the forecast period, i.e., 2024–30. The market growth imputes the increasing adoption of digital technologies across various industries, such as automotive, BFSI, healthcare, etc. As businesses shift their focus towards digital platforms for marketing and customer engagement, the demand for digital marketing software solutions rises. With businesses operating globally, there is a growing need for digital marketing software that can support multi-language capabilities, localization, and compliance with regional regulations. This drives the demand for sophisticated digital marketing software solutions capable of addressing diverse market needs.

Report Coverage	Details
Study Period	Historical Data: 2019-22
	Base Year: 2023
	Forecast Period: 2024-30
CAGR (2024-2030)	15.2%
Regions Covered	North America: US, Canada, Mexico
	Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
	Asia-Pacific: China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
	South America: Brazil, Argentina, Rest of South America
	Middle East & Africa: UAE, Saudi Arabia, South Africa, Qatar, Egypt, Rest of MEA
Key Companies Profiled	Adobe Inc., Salesforce, Inc., SAP SE, IBM Corporation, Microsoft Corporation, Oracle Corporation, Google LLC, Hewlett Packard Enterprise, HubSport, Inc., SAS Institute Inc., Act-on Marketing Automation, SimplyCast, Semrush, Maropost, Sprout Social, Inc., Others
Unit Denominations	USD Million/Billion

Furthermore, the increasing prevalence of online research and shopping for vehicles, the influence of social media in shaping consumer preferences, and the need to reach tech-savvy millennials and Gen Z consumers have surged digital marketing in the automotive sector, which has created a demand for digital marketing software. Automotive companies have been adopting digital marketing software for targeted advertising, customer relationship management, and data analytics, enabling them to optimize marketing campaigns and drive sales, ultimately driving the growth & development of the Global Digital Marketing Software Market. For Instance,

In 2023, BMW launched the BMW 5 Series, its first-ever BMW, with an innovative campaign focusing on both a digital-first approach and the digital evolution of classical advertising media.

Additionally, the surging healthcare sector across the globe, owing to advancements in medical technology and research, is continually expanding the scope of healthcare services. This growing healthcare sector is generating substantial demand for digital marketing software solutions to address evolving patient expectations and industry trends. Healthcare providers have been adopting digital marketing software to reach and engage with patients effectively. To facilitate targeted advertising campaigns that allow healthcare organizations to reach specific patient demographics with personalized messaging, healthcare providers are adopting digital marketing software, augmenting the size & volume of the industry.

Market Segmentation
Introduction
1. Product Definition
2. Research Process
3. Assumptions
Executive Summary
Global Digital Marketing Case Studies, 2019-2023
Global Digital Marketing Software Market Trends & Developments
Global Digital Marketing Software Market Dynamics
1. Drivers
2. Challenges
Global Digital Marketing Software Market Hotspots & Opportunities
Global Digital Marketing Software Market Value Chain Analysis
Global Digital Marketing Software Market Regulations, Norms, and Standards
Global Digital Marketing Software Market Outlook, 2019-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Component
    1. Software
      1. CRM (Consumer Relationship Management) - Market Size & Forecast 2019-2030F, USD Million
      2. Email Marketing- Market Size & Forecast 2019-2030F, USD Million
      3. Social Media- Market Size & Forecast 2019-2030F, USD Million
      4. Search Marketing- Market Size & Forecast 2019-2030F, USD Million
      5. Content Management- Market Size & Forecast 2019-2030F, USD Million
      6. Others (Marketing Automation, Campaign Management, etc.) - Market Size & Forecast 2019-2030F, USD Million
    2. Services
      1. Professional Services- Market Size & Forecast 2019-2030F, USD Million
      2. Managed Services- Market Size & Forecast 2019-2030F, USD Million
  2. By Deployment
    1. Cloud- Market Size & Forecast 2019-2030F, USD Million
    2. On-Premise- Market Size & Forecast 2019-2030F, USD Million
  3. By Enterprise Size
    1. Large Enterprises- Market Size & Forecast 2019-2030F, USD Million
    2. Small & Medium Enterprises- Market Size & Forecast 2019-2030F, USD Million
  4. By End User
    1. Automotive- Market Size & Forecast 2019-2030F, USD Million
    2. BFSI- Market Size & Forecast 2019-2030F, USD Million
    3. Government- Market Size & Forecast 2019-2030F, USD Million
    4. Healthcare- Market Size & Forecast 2019-2030F, USD Million
    5. IT & Telecom- Market Size & Forecast 2019-2030F, USD Million
    6. Others (Retail & Manufacturing, Media & Entertainment, etc.) - Market Size & Forecast 2019-2030F, USD Million
  5. By Region
    1. North America
    2. South America
    3. Europe
    4. The Middle East & Africa
    5. Asia-Pacific
  6. By Company
    1. Revenue Shares
    2. Competition Characteristics
North America Digital Marketing Software Market Outlook, 2019-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Component- Market Size & Forecast 2019-2030F, USD Million
  2. By Deployment- Market Size & Forecast 2019-2030F, USD Million
  3. By Enterprise Size- Market Size & Forecast 2019-2030F, USD Million
  4. By End User- Market Size & Forecast 2019-2030F, USD Million
  5. By Country
    1. The US
    2. Canada
    3. Mexico
3. The US Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
4. Canada Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
5. Mexico Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
South America Digital Marketing Software Market Outlook, 2019-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Component- Market Size & Forecast 2019-2030F, USD Million
  2. By Deployment- Market Size & Forecast 2019-2030F, USD Million
  3. By Enterprise Size- Market Size & Forecast 2019-2030F, USD Million
  4. By End User- Market Size & Forecast 2019-2030F, USD Million
  5. By Country
    1. Brazil
    2. Argentina
    3. Rest of South America
3. Brazil Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
4. Argentina Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
Europe Digital Marketing Software Market Outlook, 2019-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Component- Market Size & Forecast 2019-2030F, USD Million
  2. By Deployment- Market Size & Forecast 2019-2030F, USD Million
  3. By Enterprise Size- Market Size & Forecast 2019-2030F, USD Million
  4. By End User- Market Size & Forecast 2019-2030F, USD Million
  5. By Country
    1. Germany
    2. The UK
    3. France
    4. Spain
    5. Italy
    6. Rest of Europe
3. Germany Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
4. The UK Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
5. France Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
6. Spain Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
7. Italy Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
The Middle East & Africa Digital Marketing Software Market Outlook, 2019-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Component- Market Size & Forecast 2019-2030F, USD Million
  2. By Deployment- Market Size & Forecast 2019-2030F, USD Million
  3. By Enterprise Size- Market Size & Forecast 2019-2030F, USD Million
  4. By End User- Market Size & Forecast 2019-2030F, USD Million
  5. By Country
    1. The UAE
    2. Saudi Arabia
    3. Qatar
    4. Egypt
    5. South Africa
    6. Rest of the Middle East & Africa
3. The UAE Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
4. Saudi Arabia Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
5. Qatar Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
6. Egypt Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
7. South Africa Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
Asia-Pacific Digital Marketing Software Market Outlook, 2019-2030F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Component- Market Size & Forecast 2019-2030F, USD Million
  2. By Deployment- Market Size & Forecast 2019-2030F, USD Million
  3. By Enterprise Size- Market Size & Forecast 2019-2030F, USD Million
  4. By End User- Market Size & Forecast 2019-2030F, USD Million
  5. By Country
    1. China
    2. India
    3. Japan
    4. South Korea
    5. Australia
    6. Rest of Asia-Pacific
3. China Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
4. India Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
5. Japan Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
6. South Korea Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
7. Australia Digital Marketing Software Market Outlook, 2019-2030
  1. Market Size & Analysis
    1. By Revenues (USD Million)
  2. Market Share & Analysis
    1. By Component- Market Size & Forecast 2019-2030F, USD Million
    2. By End User- Market Size & Forecast 2019-2030F, USD Million
Global Digital Marketing Software Market Key Strategic Imperatives for Growth & Success
Competition Outlook
1. Company Profiles
  1. Adobe Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  2. Salesforce, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  3. SAP SE
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  4. IBM Corporation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  5. Microsoft Corporation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  6. Oracle Corporation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  7. Google LLC
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  8. Hewlett Packard Enterprise
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  9. HubSport, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  10. SAS Institute Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  11. Act-on Marketing Automation
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  12. SimplyCast
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  13. Semrush
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  14. Maropost
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  15. Sprout Social, Inc.
    1. Business Description
    2. Product Portfolio
    3. Strategic Alliances or Partnerships
    4. Recent Developments
    5. Financial Details
    6. Others
  16. Others
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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