Asia-Pacific Mobile Advertising Market Size, Share & Trend

Asia-Pacific Mobile Advertising Market Research Report: Forecast (2023-2028)

By Format Type (Search, Display, Video, Social Media, Websites, Others (MMS, SMS, etc.)), By End User (Retail & Commerce, Media & Entertainment, Healthcare, BFSI, Education, Travel & Tourism, Automoti... ... & Tourism, Automotive, Others (Telecom, Government, etc.)), By Country (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific), By Company (Alibaba Group, Alphabet Inc., AppLovin Corporation, Baidu Inc., ByteDance Ltd., InMobi, Kakao Corporation, Meta Platforms, Inc., Mobvista, Tencent Holdings Ltd., Twitter Inc., Others) Read more

ICT & Electronics
Feb 2023
Pages 156
Report Format: PDF, Excel, PPT

Market Definition

Mobile Advertising is a type of advertising displayed on smartphones, tablets, and computers while surfing the internet or running any online application. The advertising is also displayed on these devices through offline mode via SMS and MMS. The development in modern technology has provided consumers with a wider range of options for using devices for internet surfing, gaming, shopping, social media, etc. The growing use of these devices for various purposes has allowed advertisement companies to leverage the data and come up with customer centric advertisements.

Market Insights & Analysis: Asia-Pacific Mobile Advertising Market (2023-28)

The Asia-Pacific Mobile Advertising Market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28 years due to the growing penetration of the internet across regional countries like China, India, Japan, and other developing countries. In 2022, both India and China cumulatively had more than 70% of the regional internet users.

The governments of the respective countries have been taking initiatives for the expansion of internet services to ease the accessibility of the internet to all citizens. In 2019, the Indian Government took initiative to facilitate universal and equitable access to broadband services across the country, especially in rural and remote areas by 2022. The initiative was a massive success, and the government was able to provide internet access to citizens even in the remote areas as well.

Report Coverage	Details
Study Period	Historical Data: 2018-21
	Base Year: 2022
	Forecast Period: 2023-28
CAGR (2023-2028)	23%
Country Covered	China, India, Japan, South Korea, Australia, Rest of Asia-Pacific
Key Companies Profiled	Alibaba Group, Alphabet Inc., AppLovin Corporation, Baidu Inc., ByteDance Ltd., InMobi, Kakao Corporation, Meta Platforms, Inc., Mobvista, Tencent Holdings Ltd., Twitter Inc., Others
Unit Denominations	USD Million/Billion

Further, the strict lockdown measures enforced by the Chinese and the Indian governments in 2020 enormously increased the internet and smartphone penetration in the country. Eventually, the number of smartphone internet users in both countries exceeded 1.8 billion in 2022. Moreover, various Chinese mobile manufacturing companies like Oppo, Vivo, Xiaomi, etc., have entered the South and South East Asian markets with a diversified and economical range of smartphones. Thus, expansion of these companies’ operations allowed customers of low-income groups to have access to smartphones. The increase in the adoption of smartphones among individuals has allowed mobile advertising companies to reach a wider range of customers, further leading to market growth.

Additionally, the expansion of the end-users industries like e-commerce, online payment & ticket booking application, OTT platforms, social media platforms, etc., has accelerated the development of the Asia-Pacific Mobile Advertising market. Mobile advertising companies have been launching advertisements on social media and OTT platforms to access a wide range of customers in the region.

Asia-Pacific Mobile Advertising Market Research Report (2023-2028) - Table of Contents

Market Segmentation
Introduction
1. Product Definition
2. Research Process
3. Assumptions
Executive Summary
Asia-Pacific Mobile Advertising Market Trends & Insights
Asia-Pacific Mobile Advertising Market Dynamics
1. Drivers
2. Challenges
Asia-Pacific Mobile Advertising Market Regulations & Policies
Asia-Pacific Mobile Advertising Market Hotspots & Opportunities
Asia-Pacific Mobile Advertising Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Format Type
    1. Search
    2. Display
    3. Video
    4. Social Media
    5. Websites
    6. Others (MMS, SMS, etc.)
  2. By End User
    1. Retail & E-commerce
    2. Media & Entertainment
    3. Healthcare
    4. BFSI (Banking Financial Service and Insurance)
    5. Education
    6. Travel & Tourism
    7. Automotive
    8. Others (Telecom, Government, etc.)
  3. By Country
    1. China
    2. India
    3. Japan
    4. South Korea
    5. Australia
    6. Rest of Asia-Pacific
  4. By Company
    1. Competition Characteristics
    2. Market Share of Leading Companies
China Mobile Advertising Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Format Type
  2. By End User
India Mobile Advertising Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Format Type
  2. By End User
Japan Mobile Advertising Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Format Type
  2. By End User
South Korea Mobile Advertising Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Format Type
  2. By End User
Australia Mobile Advertising Market Outlook, 2018-2028F
1. Market Size & Analysis
  1. By Revenues (USD Million)
2. Market Share & Analysis
  1. By Format Type
  2. By End User
Asia-Pacific Mobile Advertising Market Key Strategic Imperatives for Growth & Success
Competition Outlook
1. Competition Matrix
  1. Brand Specialization
  2. Target Markets
  3. Target End Users
  4. Research & Development
  5. Strategic Alliances
  6. Strategic Initiatives
2. Company Profiles
  1. Alibaba Group
  2. Alphabet Inc.
  3. AppLovin Corporation
  4. Baidu Inc.
  5. ByteDance Ltd.
  6. InMobi
  7. Kakao Corporation
  8. Meta Platforms, Inc.
  9. Mobvista
  10. Tencent Holdings Ltd.
  11. Twitter Inc.
  12. Others
Disclaimer

MarkNtel Advisors follows a robust and iterative research methodology designed to ensure maximum accuracy and minimize deviation in market estimates and forecasts. Our approach combines both bottom-up and top-down techniques to effectively segment and quantify various aspects of the market. A consistent feature across all our research reports is data triangulation, which examines the market from three distinct perspectives to validate findings. Key components of our research process include:

1. Scope & Research Design At the outset, MarkNtel Advisors define the research objectives and formulate pertinent questions. This phase involves determining the type of research—qualitative or quantitative—and designing a methodology that outlines data collection methods, target demographics, and analytical tools. They also establish timelines and budgets to ensure the research aligns with client goals.

2. Sample Selection and Data Collection In this stage, the firm identifies the target audience and determines the appropriate sample size to ensure representativeness. They employ various sampling methods, such as random or stratified sampling, based on the research objectives. Data collection is carried out using tools like surveys, interviews, and observations, ensuring the gathered data is reliable and relevant.

3. Data Analysis and Validation Once data is collected, MarkNtel Advisors undertake a rigorous analysis process. This includes cleaning the data to remove inconsistencies, employing statistical software for quantitative analysis, and thematic analysis for qualitative data. Validation steps are taken to ensure the accuracy and reliability of the findings, minimizing biases and errors.

4. Data Forecast and FinalizationThe final phase involves forecasting future market trends based on the analyzed data. MarkNtel Advisors utilize predictive modeling and time series analysis to anticipate market behaviors. The insights are then compiled into comprehensive reports, featuring visual aids like charts and graphs, and include strategic recommendations to inform client decision-making

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