Press Release

The US Whey Protein Market to Thrive with the Growing Health Consciousness

The US Whey Protein Market is projected to grow at a CAGR of 8% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The market growth has been largely attributed to the presence of a large number of overweight and obese individuals who are prone to a range of health conditions such as gastroesophageal reflux disease (GERD), constipation, indigestion, and others in the country. Whey protein aids weight management by increasing satiety, preserving lean muscle mass, and enhancing metabolic rate. It assists them in remaining healthy and preventing the risk of diseases to a minimum. As a result, individuals have started incorporating whey protein into a balanced diet and exercise regimen for effective weight loss and maintenance. With that, the US Whey Protein Market has witnessed growth.

Further, the increase in the old-age population in the country would contribute to an increased demand for whey protein products due to the increased risk for Sarcopenia, which is the loss of muscle mass due to the natural aging process, coupled with a desire for improved quality of life among older adults. Therefore, the market for whey protein in the US would continue to witness prosperity during the forecasting years.

Also, certain segments of the US population experienced malnutrition due to factors such as poverty, food insecurity, limited access to nutritious foods, cultural dietary practices, and underlying health conditions. Government agencies collaborated with nonprofit organizations, community groups, and healthcare providers to help ensure that these individuals and families have access to protein-rich food products to support their health and well-being. This led to increased adoption of whey protein products in the country and has driven the US Whey Protein Market Growth.

In addition, visitations to gyms and fitness centers have increased in the country and have contributed to the growing usage of whey protein products. Often personal trainers in gyms and fitness centers recommend whey protein to their clients as part of their nutrition and workout routines. The increased recommendations from fitness professionals have fueled the adoption of whey protein among health-conscious individuals seeking to optimize their performance and achieve their fitness goals, as a result, the market has witnessed growth, further states the research report, “Global Autonomous Aircraft Market Analysis, 2024.”

Global Autonomous Aircraft Market Segmentation Analysis

Whey Protein Isolate (WPI) Dominated the US Whey Protein Market

Based on the product type segment, the market is further categorized into Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), and Whey Protein Hydrolysate (WPH). The Whey Protein Isolate (WPI) segment of the US Whey Protein Market is anticipated to grow with the highest market share over the forecast period. The segment is anticipated to grow with the highest market share over the forecast period. The market growth has been attributed to increased marketing for whey protein isolate products featuring renowned sportspersons as brand ambassadors. Athletes serve as influential role models not only within the sporting arena but also to a broader audience. They create a connection between a brand and consumers leading to customer acquisition and an increase in sales, driving the US Whey Protein Market. 

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Hilmar Cheese Company, Inc., Glanbia PLC, Arla Foods Ingredients Group P/S, Fonterra Co-Operative Group Limited, Carbery Group, LACTALIS Ingredients, Agropur Cooperative, Saputo Inc., Nestle S.A., AS-IT-IS Nutrition, Davisco, and Others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the Global Autonomous Aircraft Market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?