Press Release

Growing Dental Problems Among Children & the Geriatric Population to Drive the UAE Oral Care Market

The UAE Oral Care market is projected to grow at a CAGR of around 2% during the forecast period of 2023-28, cites MarkNtel Advisors in the recent research report. The increased consumer awareness of oral hygiene brought on by rising dental issues like tooth decay & caries is the primitive reason responsible for the growing sales of oral care products in the UAE. The risk of oral disease is most common among children & the elderly, mainly due to excessive sugar consumption, poor dental hygiene, and chronic illnesses.

Hence, growing instances of tooth decay, periodontal disease, and dental surgeries in the country are driving the oral care market. Additionally, consumers are becoming more aware of the importance of oral hygiene, which would also affect sales of oral care products such as toothpaste, toothbrushes, mouthwash, and floss.

Further, by running campaigns & introducing healthcare programs like the Early Childhood Caries Prevention Program, School-based Oral Health Program, and others, the UAE government has been raising awareness among consumers about the significance of maintaining oral/dental health. The Ministry of Health and Prevention (MOHAP), the UAE Health Authority (EHA), the Dubai Health Authority (DHA), and others are also collaborating toward promoting oral hygiene, which, in turn, would make more & more people aware of the importance of screening & prevention of oral & dental issues.

Additionally, the surging number of dental clinics as CMC Dental Clinic, YDMC, etc., in the country, coupled with the expected implementation of dental protocols by the government in the coming years to reduce dental problems among citizens, are other prominent aspects projected to stimulate the growth of the UAE Oral Care market through 2028.

Electric Toothbrushes Would Surpass Manual Toothbrushes in the Forecast Period

Based on the product type, the UAE Oral Care market is categorized as Mouthwashes or Rinses, Dental Floss, Toothpastes, and Toothbrushes. Of then, Toothbrushes were regarded as an essential commodity by the residents & hence acquired a significant share. Under the toothbrush segment, manual toothbrushes are considered the most popular oral care product since users from all socioeconomic backgrounds use this commodity, making it the most flourishing product type since the historical period.

However, electric toothbrushes are gradually gaining traction & are anticipated to witness growth in the upcoming years owing to their technological advancement. Extensive research & interventional studies have demonstrated that powered toothbrushes have many advantages over manual toothbrushes for specific populations, including orthodontic patients, persons with impaired dexterity, patients with dental implants, and periodontal patients with low home-care compliance.

Therefore, dentists recommend using power brushes instead of manual or regular brushes. As a result, the sales of electric brushes are expected to overtake the sales of manual toothbrushes in the foreseen years.

Retail Offline Acquired a Significant Market Share

Based on distribution channels, the market is bifurcated into Retail Offline & Retail Online or E-commerce. Of them, Retail Offline distribution has gained a significant share in the historical years since supermarkets & hypermarkets offer an extensive range of toothbrushes, toothpaste, mouthwashes, breath fresheners, dental floss, etc., under a single roof, which provides consumers to choose from a wide variety of products.

Furthermore, retail e-commerce is also gaining traction in the UAE as pharmacies like Life Pharmacy UAE, Aster Pharmacy UAE, etc., are increasingly adopting online platforms to widen their consumer base & generate more revenue, hence contributing to the market revenue in the forthcoming period.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Procter & Gamble Gulf FZE, Colgate-Palmolive (Gulf States) Ltd, GlaxoSmithKline Plc, Unilever Gulf FZE, Johnson & Johnson Middle East FZ-LLC, Trisa AG, Jordan AS, Church & Dwight Co Inc., Philips Oral Healthcare Ltd, and Dabur International Ltd are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends that have shaped the industry to its current form?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition shaped across the country, followed by their comparative factorial indexing?
6. How have buying behavior, customer inclination, and expectations from Products manufacturers evolved during 2018-28?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?