UAE Men’s Grooming Market to Reach USD 487 Million Mark by 2030

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The UAE Men’s Grooming Market size was valued at around USD 413 million in 2024 and is anticipated to exceed USD 487 million by 2030. Along with that, the market is estimated to grow at a CAGR of around 4.62% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The growth in the Men’s Grooming market of the UAE is attributed to rising UAE’s disposable income y-o-y, end users' traction towards using premium men’s grooming products. The wellness and spa culture has started being adopted by the end users, due to which the sales of men’s grooming products are high. Moreover, the sales of local players in the perfume industry have also increased due to the initiatives being taken by the UAE government.  

Additionally, the end users' post-COVID-19 have increased their skin care routines due to the therapeutic benefits it offers. The demand for safer, natural, and chemical-free ingredients in men’s grooming products is increasing, which will increase the market sales during the forecast period.

Men’s Fragrances Category Dominates the Market:

Men’s Fragrances has the highest market share in the category segment of around 63%. The demand is due to deep-rooted cultural affinity, mainly for the end users. The end users do not consider it a luxury product but more like a grooming essential.  

Moreover, the local players make the customized scents/fragrances according to the end users’ needs. The UAE's hot climate is another factor driving the sales of the market. The government is also contributing to the market. For instance, Sharjah Chamber of Commerce launched Industry’s Emiratis for Oud and Perfumes, which is a platform for local players and how the local players blend traditional Arabian scents with modern styles.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Procter & Gamble Gulf FZE, Coty Middle East FZCO, Arabian Oud Co, Unilever Gulf FZE, Abdul Samad Al Qurashi Co, Beiersdorf Middle East, Ajmal International Trading Co LLC, L'Oréal Middle East FZE, Puig Middle East FZCO, Rasasi Perfumes Industry LLC, and Others, are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?