Toys Market to Touch USD405.25 Billion Mark by 2030, Reflecting Emerging Market Trends

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The Global Toys Market size was valued at around USD 285.36 billion in 2024 and is projected to reach USD 405.25 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.02% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The rise in the market is due to an increase in the need for playful learning methodology, government support, growing advances in the manufacturing process, personalization & customization of the toys, frequent usage in educational institutions, increasing AI-powered manufacturing technologies, rise in disposable income, kidulting, and others.

Cognitive development is a key driver of the toy market worldwide, with studies and journals showing that toys, games, puzzles, etc., develop the critical thinking and problem-solving skills in children, improving their academic performance by nearly 20% and their cognitive skills by 25%. It has motivated the parents and educators to inculcate the toys into their development and preschool age for the refinement of their skills and cognitive domain. Moreover, several market players like Mattel, LEGO, Spin Master, etc., have initiated the manufacturing of STEM-focused toys, aiding in the increasing demand for toys that challenge the capabilities of children’s promoting their growth.      

Further, the personalization and customization of toys, like replacing the names of the story characters & the storyline as per the customer's need, the color, and the figures of the building and construction LEGO sets, and others. It improves the engagement of the children and makes their playtime more enjoyable and interesting, leading to an increase in the demand for such customizations in toys, further states the research report, “Global Toys Market Analysis, 2025.”

Global Toys Market Segmentation Analysis

4 to 8 Years Age Group Generating Maximum Market Revenue

Based on age group, the market is further segmented into 0 to 3 Years, 4 to 8 Years, 9 to 12 Years, and >12 Years. 4 to 8 Years holds the majority of the market share, around 41%. This is due to its educational benefits & deployment, the development stage of children, shift from sensory play to symbolic play, etc.

The age group 4 to 8 is the most crucial age for the development of gross motor skills and the enhancement of cognitive skills. To engage and familiarize the kids aged 4 to 6 years with the learning process, games like building and construction sets, dolls, cars, action figures, etc., are incorporated, nurturing their development process in a play-way manner. Similarly, the kids ranging between the age group of 6 to 8 years are exposed to games, puzzles, and themed playsets, pushing them to brainstorm and inculcate critical thinking and problem-solving skills, thus broadening their cognitive capabilities. Therefore, to enhance the personality and cognitive development skills, parents and educators expose the children at a young age, around 4 to 8 years, hence, facilitating a large market share of it in the global toys industry.    

North America Leading the Global Toys Industry

North America leads the toy market globally with a market share of about 37%. This is due to the availability of the latest toys, a rise in disposable income, the presence of market players, STEM-focused toys, the expansion of e-commerce platforms, etc.

The US is the major contributor to the market share of this region, leading to the large revenue generation for North America. The spike in revenue of the US toy market is observed due to the increasing spending on educational toys and traditional toys. The increasing awareness of toys in education and personality development through the immersive and interactive methodology of learning through playing has inclined the people of North America towards toys. Further, with the expanding e-commerce platforms, access to toys has become more convenient and easier for the population, thus increasing the demand and the utility of the toys in North America, making it the largest region to have the largest market share worldwide.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Lego System A/S, Hasbro Inc., Mattel Inc., Spin Master, Playmates Toys Limited, Clementoni Spa, Funskool Ltd., Playmobil, MGA Entertainment Inc., Ravensburger Holding GmbH & Co. KG, Pressman Toy Corporation, Simba Dickie Group, Talicor Inc., Tomy Company Ltd., and others, are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the globe?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across various regions?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?