Press Release

Electrification Targets and Economic Growth in Sudan Boosts the Air Conditioner Market

The Sudan Air Conditioner Market is set to register around 5.67% CAGR during 2023-28, cites MarkNtel Advisors in their recent research report. Growing economy and electrification targets set by the Sudanese government are the major forces driving the air conditioner market in the country. In order to address the electricity scarcity in the country, the government has set an ambitious target of achieving 100% electrification by 2030, i.e., expected to positively impact the market growth in the future. As electricity access improves, it would create a favorable environment for the adoption & utilization of cooling systems, driving the demand for air conditioners as means to cope with the hot & arid climate of the country.

According to World Bank Data, the GDP of the country has increased to around USD51.66 billion in 2022 from USD34.23 billion in 2021. Additionally, the country also made progress in reducing inflation in recent years. As a result of these economic advancements, there have been several infrastructure developments, business expansions, commercial growth, urbanization, and increased disposable incomes. These factors are leading to the rapid adoption of air conditioners, as cooling solutions are now a necessity than a luxury across various sectors due to climatic factors, thereby driving the market, further states the research report, “Sudan Air Conditioner Market Analysis, 2023.”

Residential Sector to Acquire the Major Share of the Sudan Air Conditioner Market

Based on the end-user segment, the Sudan Air Conditioner Market is further bifurcated into residential, commercial, government & transportation, oil & gas, and industrial. Among all, the residential sector is anticipated to dominate the market in the forthcoming years. As the country experiences economic development, the purchasing power of households is gradually increasing, supporting the development of the electricity grid, which currently serves only one-third of households. As a result, a significant rise in the adoption of air conditioners in residential areas is likely with improving economic conditions and expanding electricity access.

In 2020, the country announced the National Energy Efficiency Strategy, intending to promote GHG emission targets and electricity stability. This strategy includes provisions for incentivizing the purchase of energy-efficient appliances, including air conditioners, by offering exchanges for inefficient old appliances. This initiative is another crucial aspect projected to fuel the adoption of energy-efficient ACs across the residential sector in the coming years and, in turn, stimulate the air conditioner market in Sudan.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including (Daikin, Gree Electric Appliance, Inc. of Zhuhai, Super General, LG Electronics, Samsung, Mitsubishi Electric, Trane, Petra Air Conditioning Company, Blue Star Limited, Johnson Control and Others) are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2018-28?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?