A USD 1.54 Billion South East Asia Sports Drinks Market to Flourish at a CAGR of Around 4.77% During 2025-30

• Overview
• Table of Content
• Research Methodology
• Download Free Sample

The South East Asia Sports Drinks Market size was valued at around USD 1.54 billion in 2024 and is projected to reach USD 2.38 billion by 2030. The market is also estimated to grow at a CAGR of around 4.77% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. Several key factors drive the South East Asia Sports Drinks Market, including a growing focus on fitness, health, and hydration retention. The growing popularity of fitness and sports in Southeast Asia is one of the key drivers for the sports drinks industry. The growing health awareness has made more people in countries like; Thailand, Malaysia, and the Philippines participate in fitness activities such as gym sessions, jogging, and cycling. Also, participation in sports activities is increasing, experiencing a rising interest in marathons, biking competitions, and health-related activities. According to the ASEAN survey on participation in sports, 60% of females and 70% of males between the age group of 30 to 40 are actively participating, which insists on a good amount of sports liquids for them to stay energetic. The warm and wet weather in the area further boosts the demand for hydration products because human beings look for methods to stay hydrated and maintain electrolyte balances while participating in physical activities.

Moreover, the increase in the middle class in cities like Jakarta, Manila, and Bangkok brings higher disposable incomes. With people moving to cities, health, and fitness are becoming more of a concern, especially among millennials and Gen Z. This has seen an increase in gym memberships as well as the increase in fitness events, which further fuels the demand for functional drinks like sports beverages. Also, partnership and collaboration with various sports events and local brands will boost the market growth & expansion. For instance, Japanese beverage maker Suntory aims to open a new plant in Vietnam in Oct 2025 by partnering with Vietnam-based Suntory PepsiCo Vietnam Beverage Co. Ltd.

Apart from this, there is a shift toward healthier product options. Shoppers are increasingly looking for organic, low-calorie, and sugar-free sports beverages. More popular drinks are those derived from plants, as well as those that are based on coconut water, in light of the customers' avoidance of more conventional sugary drinks. The overall growth of e-commerce also spurred a broader availability of sports activities drinks, mainly in growing markets wherein online sales have emerged as the key distribution channel. Additionally, the low-calorie, organic, and tailored sports drinks are promoted through influencers to meet specific fitness needs. The varied approach is driving the sports drinks market to expand rapidly in the region, further states the research report, “The South East Asia Sports Drinks Market Analysis, 2025”.

Segmentation Analysis:

The Liquid is the Most Preferred Form of Sports Drinks

Based on the form, the market is further bifurcated into liquid and powder where liquid leads the South East Asia Sports Drinks Market due to consumer preference. This is because liquid sports drinks offer a prime advantage of convenience and instant refreshment. Liquid products are prepped for instant consumption, making them perfect for quick hydration during or after exercise, which is highly attractive to busy city life. The warm and moist climate in Southeast Asia augments the demand for convenient ready-to-drink products since they deliver an instant form of refreshing hydrating agent. Market leaders like Gatorade and Pocari Sweat are popular brands within this beverage space and are thoroughly distributed throughout the region; thereby, easy to access. Thus, this demand for liquid sports drinks will continue to gain the leading market position.

Indonesia to Lead the South East Asia Sports Drinks Industry

Indonesia is likely to lead the South East Asia Sports Drinks Market, as it has a huge and young population, increased urbanization, and more participation in sports and fitness activities. Indonesia's middle class is rapidly expanding and boosting disposable incomes, thereby allowing consumers to spend on healthier and functional drinks like sports beverages. The country has seen a surge in fitness trends, especially in urban cities like Jakarta, with gym memberships and sports activities like marathons becoming increasingly popular. The hot, tropical climate of Indonesia also creates a natural thirst for hydration products. Brands like Pocari Sweat and Gatorade are well-established in the market, attracting a large pool of customers. Thus, the huge population and the growing fitness consciousness make Indonesia the largest market for sports drinks in Southeast Asia.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Suntory PepsiCo, Otsuka Thang Nutrition Co. Ltd., Osotspa Yanhee Beverage Co., Tan Hiep Phat Group, The Coca-Cola Company, Yeo Hiap Seng, TC Pharmaceutical Industry Co. Ltd., Amerta Indah Otsuka, Danone, Fraser & Neave Holdings, PT Tirta Alam Segar, Etika Beverages Sdn Bhd, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. What key factors would propel and impede the industry across the countries?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?