Press Release

A USD3.1 Million Saudi Arabia Protein Bar Market to Display a Growth Rate of Around 8.5% During the Forecast Period

The Saudi Arabia Protein Bar Market size was valued at around USD 3.1 million in 2024 and is projected to reach USD 5.7 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.5% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The market for protein bars has expanded in Saudi Arabia in recent years due to the awareness regarding health and fitness and the knowledge regarding the necessity of proteins in our diets. Customers are today directing efforts towards protein foods so that they can provide them with workout energy and nutrients, particularly health-conscious consumers and athletes.

The Saudi Arabia Protein Bar Market has seen great steps in the last couple of years contributed to by enhanced consumer consciousness in health and fitness as well as wellness. This growth stands in tandem with the objectives presented by Saudi Vision 2030, one of which was to enhance the quality of life of citizens and encourage people to undertake physical activities. Allegations that we have seen from the government regarding obesity such as healthy foods must be more affordable than less healthy foods and diseases resulting from poor lifestyles have greatly contributed to changing the tastes and preferences of consumers towards healthier snacks with high protein content.

Therefore, based on data obtained from GASTAT in 2024 percentage of Saudi Arabian adults practicing physical activities is higher than 58%, with British adults accounting for 13%. This behavior change has been accompanied by government funds for fitness buildings and awareness, plus the creation of recreation centers that encourage people to lead active lives. The protein bar is a popular bar designed as a portable source of nutrition and snacks for protein-conscious consumers especially those doing personal fitness, bodybuilding, athletes, and business people of the working world.

Moreover, the country’s youthful population which is aged less than thirty-five years and which represents over sixty percent of the population is keen on this culture. It confirms their propensity to functional foods, containing ‘good-for-health’ components, as well as complies with the global wellbeing trends. Additionally, increased interest in performance enhancement via physical activity supplements and vitamin intake coupled with a growing interest in a healthy lifestyle indicates market growth & expansion, further states the research report, “Saudi Arabia Protein Bar Market Analysis, 2025.”

Segmentation Analysis

The Sports Nutrition Segment Holds the Largest Market Share

Based on application, the market is further bifurcated into Sports Nutrition, Meal Replacement, and Others. Sports nutrition is more popular in Saudi Arabia than meal replacement with protein, dominating the sector. There is a constant increase in the awareness of the need for a healthy lifestyle and physical activity that supports the consumption of sports nutrition novelties like; protein supplements, energy bars, RTDs, and others. These products are used to improve performance and are popular with the health-conscious and athletes. Meal replacements are a growing trend in the functional food market as consumers are more aware of their health needs and require easy-to-consume balanced meals, it has high protein and is effective for weight loss. That’s why the segment of meal replacement as a convenient and effective solution in terms of nutrition is still developing but sports nutrition remains the most prominent in Saudi Arabia including whey protein and protein bars.

Central Region Leads the Saudi Arabia Protein Bar Market

The central region is the largest in the Saudi Arabia Protein Bar Market, particularly the major cities of Riyadh, in the kingdom of Saudi Arabia. As per the General Authority for Statistics, 2023, Riyadh is one of the most energetic cities in the nation from the factors of production view. The region is moving towards a healthy lifestyle and increasing consumption of nutritional products like protein bars due to the higher disposable income and Government support programs like the Saudi Vision 2030.

Under Healthy People goals, the Vision 2030 framework through initiatives such as the Quality of Life Program has seen our gym facilities expand, more sports activities, and awareness campaigns on health. Combined with a youthful and increasing awareness of the benefits of a healthy lifestyle, such factors have put the Central region as the largest consumer area of protein bars in the country. Additionally, healthy products are easily available in Riyadh, and the central region as e-commerce ensures effortless accessibility to healthy-focused products. Therefore, the central region dominates the Saudi Arabia Protein Bar Market.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including PepsiCo Inc., General mills Inc., The Hershey Company (ONE Brands LLC), Barebells Functional Foods AB, kbf Enterprises Ltd (warrior supplements), Glanbia PLC, Lifefood International, Kind LLC, Clif Bar and Company, Calibar Protein Bar, The Nature Bounty Co, Kind Snacks, Musclepharm corporation, ONE Brands LLC, Optimum Nutrition, and Others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?