Press Release

A USD 15 Billion Saudi Arabia E-Commerce Market to Witness an Impressive CAGR of Around 12% During 2025-30

The Saudi Arabia E-Commerce Market size was valued at around USD 15 billion in 2024 and is projected to reach USD 29 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 12% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The strong support of the government is one of the main reasons attributed to the e-commerce growth in Saudi Arabia. The Saudi government views the sector as one of the strategic sectors allowing complete foreign ownership of e-commerce businesses. The development of such scenarios has led to an increase in the sector's investments. For instance, the General SME Authority of Saudi Arabia highlighted that the sector attracted an overall USD 428 million of venture capital funding in 2023.

Apart from this, the sector witnessed escalating growth as the number of licenses associated with e-commerce businesses has increased. For example, around 35,314 licensed e-commerce stores and platforms were there in the first half of 2023, which is nearly a 23% increase from the same period in 2020.

Furthermore, the sector’s growth is supported by the strong foundation of the country's robust digital infrastructure. The country has nearly complete penetration of smartphones and the internet. Moreover, the rapidly growing digital payment systems, such as e-wallets, allowing for ease in making transactions online, are supporting the sector’s rapid growth. The unfolding of such scenarios is paving the way for accelerating growth in the E-Commerce Industry over the foreseeable future, further states the research report, “Saudi Arabia E-Commerce Market Analysis, 2025”.

Saudi Arabia E-Commerce Market Segmentation Analysis

App-Based is the Most Preferred Browsing Method

Based on the browsing method, the market is further bifurcated into, App-Based, and Website-Based. Currently, the app-based browsing method holds more than 65% share of the e-commerce market of Saudi Arabia. Saudi Arabia has a massive smartphone penetration of around 98%. The CST commission reported that over 98% of the internet usage in the country happens on smartphones. The result of this is that consumers in Saudi Arabia find smartphones as a preferred way to make an online purchase. The outcome of such market dynamics results in e-commerce largely taking place on smartphone applications. The development of such scenarios will allow app-based browsing methods to be the dominant category in the e-commerce market of Saudi Arabia over the foreseeable future.

Card Payment Mode Holds the Largest Market Share

Card payment is the most prominent type of payment method, holding a market share of more than 45% in 2024. This scenario is largely due to the convenience and ease associated with it compared to using cash when making online payments. Moreover, digital payment wallets are still in the nascent stage of their adoption in Saudi Arabia. Apart from this, card payments are further incentivized through offers and reward points, which seem like an added value for the customer. In card payments, debit cards are responsible for more than 64% of online transactions, as per the paymentwall. Payment through cards is the leading payment method for online payment in 2024, but the growing acceptance of digital wallets will boost the growth of digital payments in Saudi Arabia over the foreseeable future.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Amazon (Saudi Arabia), Noon, Ali Express, Jahez (Bookstore & Food), Hungerstation, Shein (Saudi Arabia), Careem, Extra, Jazp, Trendyol, Temu, and Others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & service adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?