Press Release

Baby Food Market to Exhibit Trivial Growth Due to Briskly Mounting Working Women Population in Saudi Arabia

The Saudi Arabia Baby Food Market is projected to record around 6.1% CAGR during 2023-28, cites MarkNtel Advisors in their recent research report. Busy lifestyles & the rising working women population in the country are the prime aspects projected to drive the market. In recent years, the demand for baby food products has grown significantly due to soaring awareness among parents about the importance of good nutrition for babies. Many baby food manufacturers are introducing new products with different flavors & nutritional additives. The upscaling per capita income in the country is also significantly altering people's lifestyles, as many now prefer purchasing baby food products over preparing home meals.

Furthermore, new reforms have mandated pension care credits for maternity leaves & introduced pension equity by balancing the retirement ages for men & women. In 2020, around 6,662 women took up new positions in manufacturing, and 7,782 women entered the construction industry & both these sectors were previously prohibited for women to work.

Hence, as working mothers spend little time at home, they rely heavily on baby food to provide their infants with a healthy diet. Consequently, aspects like the rising per capita income, changing lifestyles, and the increasing number of working women are expected to spur growth in the Saudi Arabia Baby Food market through 2028.

Milk Formula to Acquire Significant Share of the Saudi Arabia Baby Food Market

Based on category, the market bifurcates into Milk Formula (Standard Milk Formula, Follow-on Milk Formula, Growing-Up Milk Formula, Special Baby Milk Formula), Prepared Baby Food, Dried Baby Food, Other Baby Food (Liquid Standard Milk Formula, Powder Standard Milk Formula, Liquid Follow-on Milk Formula, Powder Follow-on Milk Formula, Liquid Growing-Up Milk Formula, Powder Growing-Up Milk Formula, Liquid Special Baby Milk Formula, Powder Special Baby Milk Formula). Among all these, Milk Formula has registered high requirements during the historical period owing to its nutritional similarity to that of breast milk. Mothers having obstetrical disorders or those who are on medication highly prefer these products for their babies.

During the initial days following the delivery, new mothers frequently face problems like latch-on pain, making them increasingly inclined towards milk formulas. The milk formula serves a high nutritional purpose & contains ingredients like protein, iron, & calcium, due to which the consumer preference for it is high as a result of which it holds a major share in the Saudi Arabia Baby Food market.

Offline Retail Channels Followed by Retail E-commerce to Dominate the Market Through 2028

Based on the distribution channel, the Saudi Arabia Baby Food Market bifurcates into Retail Offline (Grocery Retailers (Convenience Retail, Supermarkets, Hypermarkets, Small Local Grocers), Non-Grocery Retailers (Health and Beauty Specialist), and Retail E-Commerce. Of them, sales through hypermarkets & supermarkets in the Retail Offline sector seized remarkable growth. The country has an extremely hot climate, which makes it difficult for consumers to visit multiple stores for different products, as a result, they prefer to shop from places like hypermarkets or supermarkets where they can find every necessary item in one place.

Owing to this, the purchase of essential food products like baby food from these marts was comparatively high during the historical period & is predicted to witness an upward trend in the forecast period as well. Moreover, online shopping is also becoming more common in Saudi Arabia due to rising internet penetration rates & the availability of safe online payment alternatives, hence the sales of baby food products on e-commerce platforms are also expanding.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Nestlé Saudi Arabia LLC, Al Kamal Import Office Co Ltd, RONESCA, Laboratorios Ordesa SL, Almarai Co Ltd, Binzagr Co, Cigalah Group, Nutricia SA, United Pharmaceuticals SA, and Bel Middle East FZ LLC, are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends that have shaped the industry to its current form?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition shaped across the country, followed by their comparative factorial indexing?
6. How have buying behavior, customer inclination, and expectations from product manufacturers evolved during 2018-28?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?