Press Release

Philippines Whey Protein Market to Showcase a CAGR of Around 6.44% During the Forecast Period

The Philippines Whey Protein Market size is projected to grow at a CAGR of 6.44% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The Whey Protein market has expanded in the Philippines attributed to the presence of a significant percentage of the younger population in the country. The young population of the country is observed to be more inclined towards fitness and sports and visit gyms and health clubs. This traction towards sports and physical fitness has been the major growth driver for the sales of whey protein in the country.

As a result of urbanization, majority of the consumers have developed a sedentary lifestyle with great dependence upon processed foods. The growth of women in the workforce has translated into an increased dependence on packaged food. The situation has led to rising cases of obesity and diabetes among others. The doctors have been advising healthy diets to diabetic patients to make sure that they maintain a healthy weight to reduce the effects of their conditions. Many turn to whey protein to maintain levels of blood sugar, which also supports insulin production and promotes weight management.

Furthermore, the rapidly growing obesity crisis among adults in the Philippines presents major opportunities for whey protein suppliers. In 2024, as per the UNICEF survey, around 38% of adults in the Philippines were found to be obese. These adults are likely to fall prey to critical health problems such as heart attacks, diabetes, high blood pressure, high levels of cholesterol in the blood, and digestive disorders. On the contrary, the fitness enthusiasts' (engaged in regular fitness activities) population in the country has soared to around 28% of the total population in 2024 from 22% in 2022, as reported by Rakuten Insights. Amid these developments in the inclination of citizens towards healthier lifestyles and regular workout routines, the demand for whey protein as a nutritional supplement would soar in the country further states the research report, “The Philippines Whey Protein Market Analysis, 2024.”

Philippines Whey Protein Market Segmentation Analysis

Whey Protein Isolate (WPI) Dominated the Philippines' Whey Protein Market

Based on the product type segment, the market is further categorized into Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), and Whey Protein Hydrolysate (WPH). The whey protein isolate has grown the most in the Philippines' Whey Protein Market over the years. This has been mainly due to the increasing disposable income, and growing awareness among the consumers regarding the befits of whey protein isolates over others. Also, with increasing health and fitness awareness among Filipinos, the fast adoption of whey protein isolates for their superior benefits is witnessed. As whey protein isolate is valued highly for muscle recovery, immune support, and weight management, there is a high demand for it from health-conscious consumers based in cities like Manila, Davao, Las Pinas, Makati, etc.

Also, distribution channel growth has played a major role. The growing presence of Whey Protein in supermarkets, specialty health stores, pharmacies, and online e-commerce websites is one the major factors impacting sales. This increased accessibility has been of prime importance in increasing the popularity of this segment.

Sports Nutrition Dominated the Philippines Whey Protein Market

Based on the application segment, the market is further categorized into Sports Nutrition, Food and Beverages, Dietary Supplements, and Others (Animal Feed, Infant Formula, etc.). Of these, Sports Nutrition had a significant share in the Philippines' Whey Protein Market. High involvement in sports and other physical activities has been one of the major factors behind the growth of the Philippines whey protein market. Further, national or international sporting activities like the FIVB Volleyball Men's World Championship, Philippines National Games, etc., and local athlete’s/fitness influencers' sponsorships supplement the promotion and consumption of whey protein products and help fuel the growth of sports nutrition.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including V3 Group, NutraBio, Iovate Health Sciences International Inc., Glanbia plc, USN UK Limited, SANN Corp., Athlete Nutrition, Nestlé S.A., NutraBio Labs, Inc., Nutrex Research, Inc., and Others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How have the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?