Oman Fruits and Vegetables Market to Flourish at a CAGR of Around 5.71% During 2026-32

The fruits and vegetables market size in Oman was valued at USD 2.0 billion in 2025 and is projected to reach USD 2.15 billion in 2026 and USD 3.0 billion by 2032, registering a CAGR of 5.71% during 2026–2032. The market is witnessing steady expansion driven by rising domestic production capacity, strengthening food security priorities, and increasing focus on agricultural modernization across the country.

Government initiatives under Oman Vision 2040 are significantly driving market growth by emphasizing food security, agricultural modernization, and reduced import dependency. The Ministry of Agriculture is enhancing horticulture through programs such as the Model Farms Programme with over 250 farms across 311,000 cultivated acres. In 2024, nearly 3.94 million tonnes of plant production and 120,000 seedlings in 2025 strengthened domestic output capacity.

In parallel, technological transformation is reshaping the industry through AI-driven precision agriculture, drone surveillance, IoT-enabled sensors, and GIS-based monitoring systems. These innovations enable real-time tracking of irrigation needs, soil conditions, and pest detection, improving water efficiency and crop yield optimization. Such advancements are particularly critical in Oman’s arid climate, ensuring sustainable farming practices and enhancing long-term agricultural productivity and resource efficiency.

Segment-wise, fruits account for approximately 54% share, supported by rising consumption of citrus, bananas, apples, and tropical imports. The fresh fruits and vegetables segment holds nearly 70% share, driven by a strong preference for minimally processed food. Expanding hypermarkets and retail networks, along with rising tourism and health awareness, further accelerate demand, strengthening organized distribution and improving year-round accessibility across Oman’s urban centers.

Overall, the demand for fruits and vegetables in Oman is undergoing a structural shift toward technology-enabled and self-reliant agriculture. Increasing adoption of smart farming systems, controlled environment cultivation, and precision irrigation is strengthening productivity and resilience. Combined with expanding domestic supply capacity and improved agricultural infrastructure, these developments are reinforcing food security and supporting sustained long-term market growth across the country frameworks during the forecast period, further states the research report, “Oman Fruits and Vegetables Market Analysis, 2026.”

Oman Fruits and Vegetables Market Highlights

The Oman fruits and vegetables market was valued at USD 2.0 billion in 2025 and is projected to rise from USD 2.15 billion in 2026 to USD 3.0 billion by 2032’
The industry is projected to register a CAGR of 5.71% during 2026–2032, supported by strengthening domestic production capabilities, rising consumption of fresh produce, and continued focus on agricultural modernization across Oman.
By type, fruits account for a significant share of approximately 54% of the Oman fruits and vegetables market, reflecting strong consumer preference for citrus fruits, bananas, apples, and tropical varieties. Additionally, demand patterns indicate consistent fruit consumption across both household and commercial food service channels, further reinforcing segment dominance within the overall market structure.
In terms of product segmentation, the fresh fruits & vegetables segment holds a dominant share of nearly 70% in 2026. This leadership is driven by strong demand for minimally processed and nutrient-rich food products, supported by expanding retail distribution networks and improving cold chain infrastructure across the country.
The market remains moderately fragmented, with key players such as Lulu Group, Nakheel Oman Development Company, Khazaen Fruits and Vegetables Central Market, Khimji Ramdas, and Oman Agriculture Development Company collectively accounting for nearly 49% share, reflecting a balanced competitive landscape supported by established participants across production, distribution, and organized retail channels in Oman fresh fruits and vegetables ecosystem.

Oman Fruits and Vegetables Market Segmentation

By Type
- Fruits
- Vegetables
By Product
- Fresh Fruits & Vegetables
- Frozen Fruits & Vegetables
- Dried Fruits & Vegetables
By Source
- Organic
- Conventional
By Sales Channel
- Supermarkets and Hypermarkets
- Grocery Stores
- Specialty Stores
- Online Retailer
- Others
By Region
- North
- South
- Central