Press Release

Growing Penetration of Smart Devices & Internet across the Middle East & Africa to Boost the OTT Platform Market

The Middle East & Africa OTT Platform Market is expecting a momentous growth rate during 2022-27, cites MarkNtel Advisors in their recent research report. The growing user inclination toward Over the Top (OTT) platforms for streaming media due to the instant availability of direct viewer content over the internet is the prime aspect driving the market.

Besides, owing to the massive consumer base, leading players are introducing several platforms for streaming and displaying a growing prevalence of OTT platforms like Netflix, Amazon, etc., with an extensive range of high-quality content. 

Moreover, the easy accessibility of these OTT platforms on devices like smartphones, laptops, tablets, smart television, among others, is also playing a crucial role in expanding the customer base & augmenting the growth of the OTT Platform Market across the Middle East & Africa. 

Furthermore, gradual upliftment of bans on certain OTT communication applications across countries like the UAE & Oman shall further stimulate overall market growth in the coming years, further states the research report, “Middle East & Africa OTT Platform Market Analysis, 2022.”

Increasing Customer Base for ‘Video on Demand’ to Boost the Market through 2027

'Video On Demand' OTT platforms are expected to continue their dominance in the Middle East & Africa OTT Platform Market. It owes principally to the rapidly increasing number of internet users and growing penetration of smart devices like mobile phones, laptops, tablets, smart televisions, etc., especially across countries like the UAE & Saudi Arabia, i.e., projecting a growing inclination toward entertainment apps.

It, in turn, is playing a crucial role in stimulating the demand for 'video on demand' apps on a subscription basis. Hence, the increasing customer base for Video On Demand is generating profitable growth opportunities for the leading players to introduce new applications & platforms & augment the market growth during 2022-27.

Mounting penetration of the Internet in the UAE to Drive the OTT Platform Market during 2022-27

Of all countries across the Middle East & Africa, the UAE acquired a significant share in the OTT Platform Market in recent years, and the same trend is likely in the coming years. It attributes principally to the surging influence of western culture on the UAE's population entwined with increasing customer preference toward watching entertainment channels on steaming apps at the ease of their smart devices. 

Besides, the increasing penetration of internet users & smart devices in the country is encouraging leading players to introduce & upgrade OTT platforms in the country and fuel the overall market growth in the coming years, reveals MarkNtel Advisors in their research report, "Middle East & Africa OTT Platform Market Analysis, 2022."

Competitive Landscape:

According to MarkNtel Advisors, the leading players in the Middle East & Africa OTT Platform Market are Telly, Amazon, Netflix, StarzPlay, Apple TV+, beIN Connect, Turkcell, Wavo, Vimeo, & Shahid Plus.

Key Questions Answered in the Research Report:

1. What are the current & future trends in the Middle East & Africa OTT Platform Market?
2. How has the industry been evolving in terms of geography & service adoption?
3. How has the competition been shaping across the Middle East & Africa, followed by their comparative factorial indexing?
4. What are the key growth drivers & challenges for the Middle East & Africa OTT Platform Market?
5. What are the customer orientation, purchase behavior, and expectations from OTT platform providers across the Middle East & Africa?

Market Segmentation:

1. By Type (Video on Demand, Online Gaming, Music Streaming, Communication)
2. By Monetization Model (Advertising-Based, Subscription-Based, Transaction-Based)
3. By Service Vertical (Education & Learning, Media & Entertainment, Gaming)
4. By Content Form (Arabic, Foreign)
5. By Streaming Devices (Desktops & Laptops, Smartphones & Tablets, Internet Protocol Television, Others (Gaming Consoles, etc.))
6. By Countries (UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, South Africa)
7. By Companies (Telly, Amazon, Netflix, StarzPlay, Apple TV+, beIN Connect, Turkcell, Wavo, Vimeo, Shahid Plus)