Press Release

Middle East & North Africa (MENA) Maternal Supplements Market to Touch USD 775 Billion by 2030

The Middle East & North Africa (MENA) Maternal Supplements Market size was valued at USD 488.57 million in 2023 and is projected to reach USD 774.50 billion by 2030. The market is also estimated to grow at a CAGR of around 6.54% during the forecast period, i.e., 2024-30.

In the region, incidences of congenital heart disease (CHD), down syndrome, and other fetal abnormalities have supported the adoption of different maternal supplements. This is to avoid the occurrences of such anomalies. Also, the region has been recording instances of gestational diabetes resulting in maternal & fetal mortality. The rising obesity rates among women of reproductive age are the major factor behind this. As a result, healthcare professionals have been advising women at risk to consume certain maternal supplements that help reduce the chances of gestational diabetes. Due to this, the Middle East & North Africa (MENA) Maternal Supplements Market has been registering significant growth.

Moreover, in recent years, the government across countries has been laying down guidelines regarding the incorporation of maternal supplements like Folic acid, Vitamin D, etc. to support healthy pregnancy and breastfeeding. This has led women in the region to consume maternal supplements. Also, in women across different countries of the MENA region, high rates of Vitamin D deficiency have been recorded. The deficiency is due to extremely high temperatures in countries like the UAE & Kuwait which have led women to stay indoors to avoid sun exposure. Also, the involvement of women in indoor jobs along with conservative clothing practices have contributed to the rates of Vitamin D deficiency. As awareness regarding the damaging effects of Vitamin D deficiency on both mother & unborn has increased, females have been actively consulting their healthcare professionals to incorporate Vitamin D supplements into their diets.

Moreover, increased malnutrition due to rapid urbanization which has influenced women’s lifestyle practices and dietary habits, leading to elevated consumption of fast food & snacks, has further supported the market for Maternal Supplements with positive growth trends, further states the research report, “Middle East & North Africa (MENA) Maternal Supplements Market Analysis, 2024.”

Middle East & North Africa (MENA) Maternal Supplements Market Segmentation Analysis

Prenatal Category Held the Largest Market Share of Middle East & North Africa (MENA) Maternal Supplements

Based on the stage segment, the market is further bifurcated into, Preconception, Prenatal, and Postpartum. This owes to the increasing number of pregnant women with nutritional deficiencies in the region who have been recommended to adequately consume certain prenatal supplements to have a healthy and safe pregnancy. Further, increased genetic defect occurrences in newborns have contributed to the adoption of prenatal supplements in the region. Moreover, a huge proportion of women falling into postpartum depression has led to healthcare authorities putting guidelines for the consumption of prenatal supplements by pregnant mothers. This helps women prevent the risk of postpartum depression with adequate supplementation. As a result, the segmental market growth & market size witness expansion in the MENA region.

Egypt Dominates the Middle East & North Africa (MENA) Maternal Supplements Market

The dominance has been owing to the high rates of maternal disorders such as gestational diabetes & hypertensive disorders in the country which have necessitated the adoption of various maternal supplements such as omega 3, Vitamin D, and others. Also, there has been a rise in several women involved in the corporate workforce that has influenced their lifestyle and health patterns leading to infertility. These women thereby have been adopting maternal supplements as a safer way to boost fertility. As a result, the Egypt Maternal Supplements Market witnesses considerable growth. Moreover, Egypt’s healthcare authorities have been focused on reducing maternal & fetal mortality rates in the country motivating healthcare providers to actively suggest different maternal supplements to expecting mothers.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, include Abbott Laboratories S.A., Bayer AG, Nestle Middle East FZE, New Chapter, Renew Life Formulas, LLC. (Rainbow Light), GNC Middle East, Haleon, MegaFood, Church & Dwight Co., Inc., Smarty Pants, and Others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across various countries?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?