Probiotic Supplements Market to Widen Due to Thriving E-commerce in the Middle East & Africa

The Middle East & Africa Probiotic Supplements Market is expected to grow at a CAGR of around 3.77% during the forecast period, 2023-28, says MarkNtel Advisors in their recent research report. The factors responsible for the market growth are increasing research & advancements for the development of new strains of probiotic supplements & rising consumers’ awareness of various health benefits of probiotic supplements. Moreover, the growing demand for probiotic supplements with diversified flavors & medicinal capabilities to support healthy living among adults, infants, and the elderly have further contributed to an increase in the launch of probiotic supplements. Moreover, the investments made by major market players in the region result in stimulating market growth.

Additionally, in 2020, the spread of the COVID-19 virus among the region’s population & an increase in mortality rates due to rising immunity failures substantially contributed to fueling the demand for probiotic supplements such as immunity boosters & multivitamins, cardiovascular health, etc. This trend is expected to continue in the forthcoming years, especially in the Middle East & Africa. Furthermore, the rising non-communicable diseases across the region due to the growing number of unhealthy eating habits in the country led to escalating the demand for probiotic supplements to improve consumers’ digestive health.

Moreover, the major market players in the region have increased their focus on the research & development of probiotic supplements, majorly to improve immune systems in the human body. Therefore, these factors are expected to drive the demand for probiotic supplements across the region during 2023-2028, further states the research report, "The Middle East & Africa Probiotic Supplements Market, 2023."

Digestive Health & Irritable Bowel Syndrome to Hold Substantial Share in the Market

Based on the diseases, the market is divided into Digestive Health, Irritable Bowel Syndrome (IBS), Oral Diseases, Immunity-based Diseases, and Others (cardiovascular diseases, respiratory infections, obesity, etc.). Among them, Digestive Health & IBS witnessed moderate growth during the historical period. Some crucial factors responsible for the growth are the growing use of probiotic supplements to treat various health issues such as gastrointestinal disorders & diabetes, among others. In addition, the region signifies a significant portion of the lactose intolerance population, which resulted in the increased demand for probiotic supplements.

Furthermore, the growing concerns for treating colic diseases among children have created an opportunity for the growth of Probiotic Supplements in the Middle East & African regions. Therefore, the increasing awareness of consuming probiotic supplements for several health benefits in infants as well as adults would elevate the demand for probiotic supplements in the Middle East & Africa in the forthcoming years.

South Africa to Witness Nominal Growth in the Middle East & Africa Probiotic Supplements Market

Geographically, the South Africa Probiotic Supplement market experienced moderate growth during 2018-21, owing to an increase in the consumption of probiotic supplements among South Africans. In addition, numerous benefits of consuming probiotic supplements, such as increased immunity & digestive functions, have led to an increase in the use of probiotic supplements in the country. Moreover, due to the rising number of sexually transmitted infections in the region, probiotic supplements have been widely used in the country to treat gynecological disorders such as bacterial vaginosis, candidiasis, etc. Hence, the increasing end-use of probiotic supplements would positively escalate the market growth in the upcoming years.

Additionally, the country has made significant investments in the research & development of new probiotic supplements for the treatment of various health problems, including candidiasis, a fungal infection, and oral disorders such as cavities & gum disease. Furthermore, according to the UAE government, approximately 90% of the population in 2021 got affected by gum disease. Therefore, with the increased prevalence of gum disease, probiotic supplement sales are expected to rise in the forthcoming years.

Key Market Competitors

According to MarkNtel Advisors, the leading players in The Middle East & Africa Probiotic Supplements Market are Evexia Pharma, Zist Takhmir, BioGaia, Chr. Hansen Holding A/S, Orzaks ?laç ve Kimya Sanayi, Anlit Supplements, MINAPHARM Pharmaceuticals, Yakult Honsha, SEKEM, Natrol LLC, and Others.

Key Questions Answered in the Study

1. What are the current & future trends in the Middle East & Africa Probiotic Supplements Market?
2. How has the industry been evolving in terms of geography & product adoption?
3. How has the competition been shaping across various countries, followed by their competitive landscape?
4. What are the key growth drivers & challenges for the Middle East & Africa Probiotic Supplements Market?
5. What are the customer orientation, purchase behavior, and expectations from product providers across various countries?

Market Segmentation:

1. By Form (Tablets, Capsule, Gummies, Powder, Chewable, Others)
2. By End User (Infants, Kids, Adults)
3. By Distribution Channel (Health & Beauty Specialty Stores, Supermarkets & Hypermarkets, Convenience Stores, Online Stores)
4. By Disease (Digestive Health, Irritable Bowel Syndrome (IBS), Oral Diseases, Immunity-based Diseases, Others (Cardiovascular Diseases, Respiratory Infections, Obesity, etc.))
5. By Country (Saudi Arabia, The UAE, Israel, Egypt, South Africa, Others)
6. By Competitors (Evexia Pharma, Zist Takhmir, BioGaia, Chr. Hansen Holding A/S, Orzaks ?laç ve Kimya Sanayi, Anlit Supplements, MINAPHARM Pharmaceuticals, Yakult Honsha, SEKEM, Natrol LLC, Others)