KSA Subscription-based Meals Market Set for Remarkable Expansion by 2030

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The KSA Subscription-based Meals Market size was valued at around USD 254 million in 2024 and is projected to reach USD 383.54 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 7.11% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The growth in the market is due to an increase in the need for low-cost dining solutions, the adoption of cloud kitchen services, government support, integration of technologies, personalization & customization, enlarging e-commerce platforms, and others.

The working population has surged lately, with over 50% of the total population. The rising working population, including men and women, has a busy schedule, with no time for preparing meals. The rising disposable income with the busy working population has inclined the consumers to purchase a membership in subscription-based meals, increasing the acceptance of subscription-based meals in the KSA. Moreover, the cloud kitchen services, along with the expansion of e-commerce platforms like Talabat, Jahez, Uber Eats, etc., are evolving the KSA subscription-based meal industry. The increasing number of tourists and immigrants, due to the rising number of cultural and culinary events, is under the government’s Vision 2030, which creates an opportunity for the growth of the cloud kitchen and other service providers to grow in urban cities like Riyadh and Jeddah, thus supporting the market growth & expansion in the Kingdom.

Additionally, the growing population, primarily Gen-Z and millennials, is health-conscious because of the spreading awareness and influence of social media, pushing them to adopt a healthy lifestyle. The need for each individual is different, like protein protein-rich diet, a low-calorie, vegan diet, and others, have led the service providers to integrate the customization preference in their services, hence fueling the size & volume of the industry, further states the research report, “The KSA Subscription-based Meals Market Analysis, 2025.”

KSA Subscription-based Meals Market Segmentation Analysis

Ready-to-Eat Meals Create Maximum Market Demand

Based on meal type, the market is further classified into Ready-to-Eat Meals, Ready-to-Cook Meals, Meal Kits, Diet/Health-focused Meals, Family/Group Meals, Kids’ Meals, and others. The Ready-to-Eat Meals hold the majority of the market share, about 35%. This is due to the increasing need for hassle-free dining solutions, widespread accessibility, advanced packaging solutions, consumers’ preferences, etc.

The demand for ready-to-eat meals in Saudi Arabia has surged recently, due to the convenience of the dining solution just by heating the content, which eliminates the hours-long procedure of preparing and cooking the meal, conserving time. Its availability in various size packages, cuisines, and in frozen form, offering an extended shelf life as per the servings and cuisines. The strong supply chain network of the service providers makes the ready-to-eat meals more accessible to consumers in the KSA, thus facilitating the large market share.    

Monthly Subscription-Based Meals Preferred by a Large Group of Consumers

Monthly Subscription dominates the subscription-based industry in the KSA with a market share of around 47%. This is due to the consumer preference & need, cost efficiency, discounts & bonus meals, customized needs, compatibility, cost-effectiveness, etc.

The monthly subscription-based meals are gaining popularity lately, due to the growing need for sustainable and pocket-friendly dining solutions. It offers a great discount, bonus meals, customization options, a wide range of menu, and other additional benefits which are often absent in weekly plans. The monthly cycle of paying a fixed subscription fee ensures a hassle-free and simplified dining solution for the busy working class, such as doctors, entrepreneurs, IT executives, etc. Further, the monthly plan allows the consumers, especially health-focused, to customize their meal plans accordingly, and makes it easier for them to achieve their health goals. Thus, the customization, discounts, and other benefits, along with the simplified dining solution, have made the monthly subscription-based meals a preferable choice among the consumers of the KSA.  

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Siwar Foods, Al Kabeer Group, Jahez International Company, HungerStation, Talabat KSA, Sary, Americana Group, BRF Sadia, Almarai Company, and others, are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?