Press Release

A USD 53.46 Million Kenya Drop Shipping Market to Surge at a CAGR of Around 14.49% During 2025-30

The Kenya Drop Shipping Market size was valued at around USD 53.46 million in 2024 and is projected to reach USD 117.49 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 14.49% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report.

The service of order redistribution that also promotes products using online platforms and applications is known as the drop shipping service. Drop-shippers receive the order through their platform and then inform that to the sellers. Then, sellers do the rest of the work regarding the order, and consumers get the confirmation of the order and shipping estimates. Major factors driving the market growth include; the growing number of mobile phone connections, the increasing number of smartphone users, and the increasing Internet penetration. The intense penetration of the Internet increases the presence of social media platforms in individual lives which makes major changes in taste and preferences related to products & services promoted by social media influencers. This ultimately drives the size & volume of the Kenya Drop Shipping Market.

The number of individuals in the country with mobile phones is more than 60 million, which has increased by about 3% from January 2023.  As the number of mobile phone users is rising the number of individuals with smartphones is growing and reach approximately 33 million in 2024. Further, internet penetration is improving across the country and drives the focus on the growth of the drop shipping market and the e-commerce platforms.

Moreover, the spread of e-commerce and drop shipping businesses has led the personal care industry to grow in the country and gain large demands through these platforms. With the mobile phone penetration, and social media influence, beauty products and personal care items, which were earlier not available in remote areas are made accessible through drop shipping services, and e-commerce platforms. In Kenya the rising demand for beauty products has accounted for 15% of the total demand through Jumia, which is a drop shipping business in the country, further states the research report, Kenya Drop Shipping Market Analysis, 2025.”

Segmentation Analysis

Small & Medium Enterprises Hold the Largest Market Share

Based on the organization size, the market is further bifurcated into, small & medium enterprises (SMEs) and large enterprises. Among these, small & medium enterprises lead the market by accounting for more than 50% of the market share. This highest share owned by SMEs is owing to the large number of small to medium-sized businesses in Kenya, which are spread across the country and play an important role in the drop shipping market. If approximated there are around 7 million enterprises in Kenya that belong to the small and medium-sized category. These enterprises provide employment opportunities to nearly 15 million Kenyan citizens.

B2C is the Most Preferred Application

Of all the major applications in the Kenya Drop Shipping Industry, the market is dominated by B2C drop shipping applications, accounting for over 35% market share. This large share is attributed to the rising number of consumers who shop online using varied applications and platforms available in the country such as Jumia, and Sky.Garden, Kilimall, Masoko, etc. These platforms are well-equipped with drop shipping services for different categories of products. Moreover, e-commerce which is also a part of it, rapidly influencing individuals and led to reaching over 12 million consumers who purchase online.  These platforms are used to connect businesses directly to consumers, thus augmenting the revenue growth of the B2C application in the Kenya Drop Shipping Industry.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Jumia, Kilimall, and Sky. Garden, Masoko, Sokowatch, Afrikrea, Shopify, Twiga Foods, MyBigOrder, AliExpress & others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry nationwide?
4. How has the industry been evolving in terms of geography & product adoption?
5. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
6. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?