Press Release

Indonesia Whey Protein Market to Record 6.7% CAGR During 2024-30

The Indonesia Whey Protein Market is projected to grow at a CAGR of 6.7% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The market growth has been largely attributed to increasing Indonesia’s elderly population. These individuals are more prone to contract health issues like sarcopenia, and age-related progressive loss of muscle mass and strength. Therefore, to lower the risk of muscle-related issues and improve their fitness levels, these aged individuals are consuming whey proteins, thus augmenting the overall market for Indonesian Whey Protein.

The inhabitants of Indonesia follow strict fitness routines and are regular visitors to the gym to strengthen their core. However, along with the exercises, the individuals are compelled to follow a fitness diet that includes whey proteins. Hence, as more and more individuals in Indonesia visit fitness centers to attain their fitness goals, the demand for protein intake to get better results would also increase.

Additionally, the incidence rate of chronic ailments, such as obesity & diabetes is increasing in Indonesia. Owing to this, customers in the country are becoming more aware of their day-to-day calorie & fat intake. Therefore, they are turning towards food products that include whey proteins since they help in reducing blood glucose levels, further propelling the overall Indonesia Whey Protein Market.

Moreover, several government & non-government organizations are focusing on combating malnutrition in Indonesia by making individuals more aware of protein deficiency. These educational programs would further compel individuals to incorporate protein into their diets. As a result, the consumption of whey protein is predicted to continue to increase in Indonesia, eventually augmenting market growth during the forecast years, further states the research report, “Indonesia Whey Protein Market Analysis, 2024.”

Indonesia Whey Protein Market Segmentation Analysis

Whey Protein Concentrate (WPC) Dominated the Indonesia Whey Protein Market

Based on the product type, the market is further categorized into Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), and Whey Protein Hydrolysate (WPH). Of them all, WPC holds a dominant market share in the Indonesia Whey Protein Market. WPC has low calorie & fat content compared to other type of whey protein available. Therefore, the inhabitants concerned about their body weight, tend to intake this type of protein. Additionally, the WPCs are rich in protein and fulfill the nutritional demands of the body, making them a preferable choice among customers. 

Online Stores Dominated the Indonesia Whey Protein Market

Based on the distribution channel, the market is further categorized into Online Stores, Supermarkets/Hypermarkets, Pharmacies, and Specialty Stores. The market growth has been attributed to the increasing digital literacy across Indonesia which has led more and more Indonesians to become accustomed to the digital world. The ease of browsing whey protein products from the comforts of home, 24/7 availability, low-cost deals, suitable prices, etc., have further accelerated the segmental market growth.

Furthermore, online stores offer whey protein products from multiple brands, including domestic and international, at different prices, compositions, etc., thereby allowing consumers to select, compare, and research whey protein products as per their choice, positively impacting the market growth of online stores. 

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Fantastic Nutrition, Inc., Glanbia plc, Fonterra Co-Operative Group Limited, Iovate Health Sciences International Inc., Muscle Feast, LLC, BellRing Brands, Inc., Alaya Naturals, Nutrabolt, THG plc, Promix Nutrition, and Others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the Indonesia Whey Protein Market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across the country?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?