Press Release

With a Steady CAGR of Around 10.13%, India Sports Drinks Market to Exceed USD 130 Million Mark by 2030

The India Sports Drinks Market size was valued at around USD 73.56 million in 2024 and is projected to reach USD 131.29 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 10.13% during the forecast period, i.e., 2025-30. The market for sports drinks has experienced a consistent increase in demand, attributed to factors such as heightened awareness of health and fitness, as well as a growing emphasis on healthy lifestyles. The surge in interest in physical fitness, participation in sports, and government initiatives like Khelo India have significantly contributed to this upward trend. In the Union Budget of India for the year 2024, a proposed investment of approximately USD 108 million in Khelo India represents a notable increase of USD 2.4 million compared to the previous year. This program seeks to develop young talents in sports and map out improvement in the infrastructure of grassroots sports. As more people engage in sporting activities, the drinks market especially sports drinks will experience high demand. Moreover, the rise in popularity of fitness trends, such as marathons, cycling, and gyms, has led to an expansion of clientele. Fitness and sports drinks offer essential electrolytes, vitamins, minerals, and energy for athletes, students, consumers, and casual exercisers.

Additionally, global and local companies similarly use e-commerce and social media advertisements to capture young and liberal consumers. New and distinct versions of the beverages include low-calorie, no-sugar, potassium, and plant-based products that are in line with the changing perceptions of consumers. In India, wellness food and beverages exceeded USD13 billion in 2024, which made India the 15^th largest health and wellness market in the world.

Despite the Ministry of Youth Affairs and Sports being allocated a significant sum of USD 5.45 million for the current Olympic cycle, there is a need to commend the government for its unwavering support towards the advancement of sports. Such progress, along with enhancements in product formulation and marketing strategies, is poised to further elevate the size & volume of the industry, further states the research report, “India Sports Drinks Market Analysis, 2025.”

Segmentation Analysis

Bottle Segment Holds the Largest Market Share

India Sports Drinks Market is further bifurcated into bottle and can segments based on packaging type. The bottle segment holds a larger share around 60% of the India Sports Drinks Market. This is because bottles are moveable, easily handled, and can be consumed on the go, especially during sporting activities and other workouts. The bottles are spill-proof; hence the bottles are excellent for someone who is leading an active lifestyle. On the same note, bottled drinks are easier to store and accommodate with busy, flexing lifestyles of consumers. They also offer the best chance for brands to incorporate high-quality designs and labels as magnets to customers. That is why the segment that concerns bottled drinks had the highest market share in India's sports and energy drink industry, due to consumers' high appreciation of such packaging.

North India Leads the India Sports Drinks Industry

The North India region is expected to hold a significant share of the India Sports Drinks Market during 2025-2030. North India is witnessing an increase in demand for sports drinks amongst young consumers and athletes who require hydration and energy for workouts and sports activities. The region also boasts more gyms, fitness centers, and sports academies, which are essential contributors to the growth & expansion of the market. Additionally, the popularity of adventure sports increases the demand for energy drinks and other allied products in the Indian Sports Drinks Industry.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including PepsiCo India Holdings Pvt. Ltd., Coca-Cola India Private Limited, Monster Energy, Essence Nutrition, FDC Limited sports drink, Cipla, Red Bull, Tata Gluco, Ocean beverages, Zydus Wellness, Fast & Up Reload, and others. and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry nationwide?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?