The India Packaged Milkshake Market is projected to grow at a CAGR of 13% in the forecast period of 2022-27, cites MarkNtel Advisors in their recent research report. The market is driven by the easy availability of milkshakes & the popularity of thick milkshakes prepared using commercial milkshake machines that are served in packages like bottles, pouches, & cartons. Their escalating demand, especially among the young generations & the working population, seeking ready-to-consume & conveniently packaged products, is positively influencing the market growth.
Besides, the growing establishment of international milkshake brands & a swift inclination of the younger population toward these brands as a symbol of high status in society is also hinting toward an upswing in the market growth, especially in different metropolitan cities in India. Furthermore, as people are becoming highly health conscious and leading players are utilizing such aspects in their strategic advertisements, the demand for packaged milkshakes is mounting & fueling the overall market growth, further states the research report, “India Packaged Milkshake Market Analysis, 2022.”
Massive Popularity of Chocolates among Younger Generation to Fuel the Market Growth
Based on the Flavor, Chocolate is anticipated to acquire the largest share of the India Packaged Milkshake Market during the forecast period. The dominance attributes to the growing inclination of children & younger populations toward chocolate-flavored milkshakes entwined with the availability of an extensive variety of chocolate-flavored packaged milkshakes ranging from different brands, varieties, and more, attracting a substantial consumer base.
Moreover, the active participation of the leading players in introducing new products in their portfolio and expanding the production capacities in the country is also positively influencing the market growth in India. Furthermore, as the country is diverse and a blend of cultures, innovations & food experimentation in chocolate and the presence of flavors like Belgian chocolate, and hazelnut, are also propelling the demand for chocolate milkshakes in India and driving the market.
The leading players in the India Packaged Milkshake Market are Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Karnataka Milk Federation (KMF), Mother Dairy CavinKare, Hershey, ITC, Parag Milk Foods, Parle Agro Private Limited, Mondelez, and Keventers.
Key Questions Answered in the Research Report