Press Release

A USD 30 Billion India Media & Entertainment Market to Grow at a CAGR of Around 9.8% During 2025-30

The India Media & Entertainment Market size was valued at around USD 30 Billion in 2024 and is projected to reach USD 48 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.8% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. The growth in the industry is attributed to the rapidly growing digital landscape of the country. The evolution in the dynamics of the industry is supported by around over a billion telephone subscribers, as per TRAI. Additionally, the country also has high-speed internet connectivity due to the presence of over 130 million 5G subscribers and the strong presence of 4G and 4G Lite in the country. These developments have led to robust growth in digital media in the industry, which is taking over traditional media. The proliferation of OTT platforms like Amazon Prime Videos, Netflix, etc., is rapid in India. This resulted in the production of around 3000 hours of OTT content in FY24. The focus has shifted toward the regional languages in FY24, with 52% of the original OTT content being in the regional language. By 2026, the digital segment is set to reach around USD11,318 million, overtaking television as the largest M&E segment, bolstered by content localization and governance improvements.

Furthermore, Online gaming is rapidly growing in India, primarily due to its increasing acceptance in society. It is estimated that by the end of FY24, the country had around 590 million online gamers as per Lumikai, compared to about 365 million in 2020. The revenue of online gaming in India has increased from around USD770 million in 2019 to USD2,607 million in 2023. These developments will drive the Media & Entertainment Industry over the forecasted period, further states the research report, “India Media & Entertainment Market Analysis, 2025.”

Segmentation Analysis

Television Segment Holds the Largest Market Share

Based on the type, the market is further bifurcated into television, digital media, print, online gaming, filmed entertainment, animation and VFX, live events, out-of-home media, music, radio, and others. In terms of reach and viewership, television holds the largest market share in the industry. In India, as per the Broadcast Audience Research Council, over 210 million households have televisions, which accounts for 891 million viewers. India is expected to see an increase in its middle class, which will drive the demand for televisions in the country. These scenarios indicate the healthy revenue growth of the television segment in the industry.

Subscription Segment Generates Most of the Industry’s Revenue 

In the India Media & Entertainment Industry, the subscription segment holds the most significant market share of around 64%. The primary factor associated with this is the rapid rise of digital platforms in India’s Media & Entertainment Industry in the last few years. These digital platforms are driving the majority of their revenue from subscription-based services. For instance, televisions hold the largest viewership in India, and more than 50% of their revenue comes from OTT platform subscriptions, as per FICCI. Furthermore, the rising OTT platforms in the country had about 90% of their revenue coming from subscriptions in 2021, which is expected to reach 95% by 2026.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Zee Entertainment, TV18 Networks (Media & Broadcast), Sony Pictures, Sun TV Network, Netflix, PVR INOX, Saregama India, DB Corp Ltd., Jagran Prakashan Ltd., YouTube, and Others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & service adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?