Press Release

India Digital Out-of-Home Advertising Market to Witness a Steady CAGR of Around 14% During 2025-30

The India Digital Out-of-Home Advertising Market size was valued at around USD284 million in 2024 and is projected to reach USD620 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30, cites MarkNtel Advisors in the recent research report. This growth is attributed to various factors. An increase in internet penetration is influencing the rise in digital content consumption, which in turn induces greater demand for DOOH advertising. Rapid technological advancement, especially in programmatic advertising and real-time analytics, has improved the efficiency and effectiveness of DOOH platforms. Moreover, the spreading urbanization has led to a rise in the number of commercial places suitable for digital out-of-home advertising deployment, further boosting the market growth.

Also, there are several key trends affecting the DOOH market. One of the more noticeable ones is the introduction of interactive displays, leveraging technologies such as LEDs and infrared technology in a quest for more audience engagement. The integration of programmatic technology allows for a more targeted placement of the ad, which makes this much more efficient and impactful when it comes to DOOH campaigns. In addition, as compared to traditional media, the DOOH is being appreciated as an economical option for marketers in India.

Moreover, some factors are impeding the growing market. Infrastructure gaps in some regions can hinder the rollout of DOOH advertising networks. Regulatory inconsistencies can pose roadblocks to advertisers, leading them to juggle different rules and guidelines. Also, the increasingly competitive market with countless players vying for a piece of the action is demanding innovation and differentiation regularly, further states the research report, “India Digital Out-of-Home Advertising Market Analysis, 2025.”

India Digital Out-of-Home Advertising Market Segmentation Analysis

Digital Billboards Hold Largest Share of the DOOH Advertising Industry

Based on format type, the market is further bifurcated into Digital Billboards, Video Advertising, Ambient Advertising, and Other. Out of them, Digital Billboards dominate the India Digital Out-of-Home Advertising Market. It holds around 50% of the entire market. Digital billboards are the predominant format in the DOOH advertising industry, capturing substantial attention and investment. Offering dynamic high-resolution shows that could showcase multiple advertisements at one site contributes drastically to their efficacy. Moreover, virtual billboards in India are situated in high-visibility urban areas for multiplied visibility and target market reach, including busy streets, highways, purchasing shops, and transit stations, boosting segmental revenue growth. Furthermore, flexible advertising platforms allow advertisers to update content with relative ease and adjust messaging to be timeously relevant, making it one of the fastest responses for the market. This flexibility is particularly effective for time-sensitive campaigns and promotions.

Retail & Consumer Goods Known as the Primary End-User

Based on end users, the Retail & Consumer Goods section leads the India Digital Out-of-Home Advertising Market. Around 40% of the whole industry is held by this segment. It is attracting widespread interest from advertisers because of its visibility and impact. Retail environments in buying shops, supermarkets, and storefronts create a conducive platform for DOOH advertising and marketing to a wide variety of audiences in the nation. By its dynamic and interactive nature, DOOH advertising and marketing can facilitate real-time engagement by interacting with consumers, as a result enhancing the shopping experience and increasing sales.

Moreover, the capability to update messages quickly and tailor those messages to specific demographics is notably appealing about the use of DOOH advertising in the retail sector. Recognizing the shift in client conduct toward digital and omnichannel shopping reports, the Retail & Consumer Goods sector continues to spend money on DOOH advertising to stay competitive and relevant in the overall market.

Competitive Landscape

With strategic initiatives such as mergers, collaborations, and acquisitions, the leading market companies, including Times OOH, AdOnMo, JC Decaux SE, Laqshya Media Group, Dentsu, ARMOUR Digital, Ooh! Media Digital PTY Limited, Moving Walls India Private Limited, PlayAds Advertisement Spaces Pvt. Ltd., Bellplus Media, EG Communications, Bright Outdoor Media, Pioneer Publicity, TDI International India Ltd., CASHurDRIVE, and others are looking forward to strengthening their market positions.

Key Questions Answered in the Research Report                                  

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the nation?
4. How has the industry been evolving in terms of geography & service adoption?
5. How has the competition been shaping up across the country?
6. How have buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2020-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?