Press Release

Non-alcoholic Beer to Register Higher Demand in GCC Especially by the Expatriates

The GCC Non-alcoholic Beer Market is projected to grow at a CAGR of around 7.74% in the forecast period of 2023-28, cites MarkNtel Advisors in the recent research report. The major factors that have led to the market growth are the increased awareness among consumers about the health benefits of non-alcoholic beer. Non-alcoholic beer has the potential to improve several cardiovascular diseases, blood pressure, and inflammation. This has fueled the adoption of non-alcoholic drinks among individuals who suffer from such ailments.

In addition to it, the constantly rising expatriate population in the region is further augmenting the demand for these beers. As in most of the GCC countries like Saudi Arabia, Qatar, and others, the consumption of alcohol is restricted and could lead to deportation & imprisonment. Hence, expatriates who are habitual in consuming alcohol or beer often resort to consuming non-alcoholic beer. Along with it, the high disposable income, popularity among millennials, and changing consumer preferences are further augmenting the demand.

In the upcoming years, the demand for non-alcoholic beer is projected to remain higher, as countries like the UAE, Saudi Arabia, and others, are projected to host several events, including Asian Indoor Games, Global E-Sports Games, etc. These events are anticipated to attract many visitors both domestically & internationally. The visitors are further presumed to boost the sales of non-alcoholic beers within the host countries. Thus, the hoisting of cultural & sports events in the region would positively impact the industry in the coming years, further states the research report, “GCC Non-alcoholic Beer Market Analysis, 2023.”

GCC Non-alcoholic Beer Market Segmentation Analysis

Availability of Flavored Non-alcoholic Beer to Lead the Market Growth

Based on the flavor, the market is divided into Flavoured (strawberry, grape, ginger, pomegranate, and others) & Unflavoured. Among them, Flavored non-alcoholic drinks hold a significant market share as they are available in a diverse range & cater to different consumers’ tastes. These drinks are generally low in sugar & calories, as their consumption & popularity among health-conscious customers are highly observed across the regional countries, further leading to the GCC Non-alcoholic Beer Market growth.

In the coming years, the share of flavored non-alcoholic drinks is projected to be significant as non-alcoholic beer manufacturers like Lamstel, Heineken, etc., are constantly launching new flavors to diversify their overall product offering & attract a large customer base. These companies are projected to introduce new & exotic flavors, which would further propel the demand for flavored drinks. Thus flavored non-alcoholic drinks segment would generate higher revenues for non-alcoholic drink manufacturers & lead to escalating market growth during 2023-28.

The UAE & Saudi Arabia to Lead the Market Growth

The UAE, followed by Saudi Arabia, captures a dominant share of the GCC Non-alcoholic Beer Market & the same trend is projected for the coming years as well. As these countries hoist a large number of expatriates & tourists all around the year. Tourists often resort to non-alcoholic beer due to restrictions on the consumption of alcoholic drinks across several GCC countries.

These beverages are also available in several flavors, including strawberry, ginger, mint, etc., attracting a large customer base. Therefore, the availability of the beverage in different flavors coupled with high disposable income in these countries is anticipated to augment the demand for non-alcoholic beer. Thus, owing to these factors, the UAE & Saudi Arabia are projected to generate higher revenues for the non-alcoholic drinks manufacturers during the forecast period.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Aujan Group Holding, Anheuser-Busch InBev, Heineken N.V., Clausthaler, ERDINGER Weißbräu., Mahmood Saeed, Moussy, 3 Horses Malt, Nirvana Brewery, Bière Des Amis, and Others (Bundaberg Brewed Drinks, Cawston Press, etc., are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends influencing the current scenario of the market?
3. What key factors would propel and impede the industry across the region?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition been shaping across various countries?
6. How has the buying behavior, customer inclination, and expectations from product manufacturers been evolving during 2018-28?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?