The France Tea Market is projected to grow at a CAGR of around 5.6% in terms of revenues in the forecast period of 2023-28, cites MarkNtel Advisors in the recent research report. The major factor contributing to the growth of the market is an escalating demand for iced tea products among consumers in France. Consumers’ preferences have been shifting toward iced tea, as they have been looking for an alternative drink to replace carbonated drinks that contain high sugar and caffeine. Also, after the impact of COVID-19, consumers became more health-conscious and started focusing on products that would help them improve their immune systems.
Hence, the growing presence of iced tea that helps reduce stress and boost immunity has amplified its adoption among consumers. Also, after observing the growing consumer interest in iced tea, several companies like Coca-Cola, PepsiCo, etc., have started expanding their product portfolio, which now includes iced tea. Hence, the rising presence of cold-brewed tea in different flavors & essence is anticipated to enhance its adoption among consumers and bode well for the overall growth of the tea market in France over the coming years.
Fruit/Herbal Tea to Dominate the France Tea Market through 2028
The growing consumer awareness of the health benefits of fruit/herbal tea, including sleep assistance, anxiety reduction, lower blood sugar, reduced inflammation, cold treatment, etc., is the prime aspect driving its demand, especially after the advent of Covid-19. As consumers became more health conscious and inclined towards improving their immunity & physical health to prevent themselves from contagious diseases, the demand for fruit/herbal tea would continue to rise in the coming years.
Additionally, with growing consumer preferences, companies like Yogi Tera, Les Deux Marmottes, Natorea, etc., have started offering herbal tea product portfolios which are branded as improving health conditions, to increase their customer base. Also, the demand for fruit/herbal tea is increasing majorly as they do not contain any caffeine content. Henceforth, with enhanced awareness among consumers regarding the side effects of excessive caffeine consumption, the demand for tea is projected to increase substantially to replace coffee, during the forecasted years.
With strategic initiatives, such as mergers, collaborations, & acquisitions, the leading players in the France Tea Market include Unilever France SA, Foods International SAS, Orientis Groupe, Groupe Léa Nature, Bjorg Bonneterre & Cie, Solinest SAS, Pagès SAS, Galec – Centre Distributeur Edouard Leclerc, Les 2 marmottes SAS, Golden Temple France Sarl, and Carrefour France SA, which are looking forward to strengthening their market position.
Key Questions Answered in the Research Report: