Press Release

Increasing Export of Dairy Products to Augment the Finland Drinking Milk Products Market

The Finland Drinking Milk Products Market is projected to grow at a CAGR of around 1.8% in the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The major reason for the growth of drinking milk products is the high consumption of dairy products, as culturally cow milk has been a prominent part of Finland’s cuisine which is used while cooking or baking traditional dishes such as piima, viili, etc.

Further, the government in the country is also focused on improving the overall health and nutritional levels of individuals by enhancing their protein and calcium levels.  For this, special emphasis is being given to the dairy segment as actions are being taken to provide subsidies to nutritional food and beverage products so that consumption is not hampered. further states the research report, “Finland Drinking Milk Products Market Analysis”, 2024.

Segmentation Analysis  

Fresh Milk Category Leads the Finland Drinking Milk Products Market

Based on the type of milk, the market is further bifurcated into, Fresh, Flavoured, and Powdered Milk. The fresh milk category of drinking milk products has the dominant market position because fresh milk is rich in calcium, protein, and other vital nutrients, thereby fulfilling the macronutrient deficiency of the population of Finland.

Fresh Milk is one of the most popular drinking milk products in Finland due to its original quality, no additives, and no chemicals. It is usually obtained fresh from farms and contains essential nutrients that are naturally present in milk, such as calcium, high-quality protein, and vitamin B2. Most people consume fresh milk every day. It is available in regular/homogenized milk and low-fat and lactose-free varieties etc.

People prefer fresh milk because of its taste, its satisfaction, its quality availability, its low price, and its bulkiness. Additionally, consumers in Finland are becoming inclined towards organically produced local cow milk as it is free from any synthetic pesticides or fertilizers and is superior in quality. Therefore, the fresh milk segment is expected to grow over the next few years due to its easy availability and quality content.

Offline Distribution Channel Anticipated to Dominate the Market

The offline segment of the Finland Drinking Milk Products Market is expected to hold the majority of the market share. This is mainly due to the large number of local retail stores such as; hypermarkets, supermarkets, and convenience stores. These stores make it possible for consumers to purchase drinking milk products at different locations. Also, offline stores are more flexible and convenient to buy milk from, thereby increasing the sales of drinking milk products through offline stores. As a result, the offline segment of the market is expected to have the majority of the distribution of drinking milk products.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Valio Oy, Arla Oy, Kesko Oy, Satamaito Osk, S Group, Lidl Suomi Ky, Maitokolmio Osk, and others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
2. What are the trends that have shaped the industry to its current form?
3. What key factors would propel and impede the industry across the country?
4. How has the industry been evolving in terms of geography & product adoption?
5. How has the competition shaped across the country, followed by their comparative factorial indexing?
6. How have buying behavior, customer inclination, and expectations from product manufacturers evolved during 2019-30?
7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?