Press Release Description

Demand for Dragon Fruit to Upscale with Increasing Adoption of Organic Fruit Among Health-conscious Population

The Global Dragon Fruit Market is projected to grow at a CAGR of 4.5% in the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. The surge in the dragon fruit market is propelled by the growing health consciousness among consumers, leading to an increased preference for healthy foods like fruits and vegetables, including dragon fruit, known for its health benefits. Furthermore, as awareness of the medicinal properties of dragon fruit spreads, its demand and sales are rapidly rising, prompting major players to expand production and distribution to meet the growing global demand.

Affordability and the rise in tourism are also contributing to increased sales and diverse utilization of dragon fruit in various food and beverage products. While some regions have lower dragon fruit demand due to limited advertising and low awareness, there is significant potential for expanding the consumer base in the future. Additionally, the expansion of international trade chains and the export of dragon fruit by many countries are playing a pivotal role in satisfying the mounting global demand and overall market growth.

Besides, the dragon fruit market is witnessing a shift toward organic production as consumers increasingly prioritize organic choices in their quest for health and sustainability. Countries like Vietnam and Mexico are embracing organic methods, contributing to a substantial increase in organic dragon fruit production and exports. Consequently, this forward-looking approach is poised to strengthen the commitment to the Dragon Fruit Market, providing substantial support for its growth in the forthcoming years, further states the research report, "Global Dragon Fruit Market Analysis, 2024."

Global Dragon Fruit Market Segmentation Analysis

White Dragon Fruit Dominating the Global Dragon Fruit Market

Based on the product type, the market is divided into Red Dragon Fruit, White Dragon Fruit, Yellow Dragon Fruit, Purple Dragon Fruit. Among these, White Dragon Fruit has dominated the Global Dragon Fruit Market. White dragon fruit has a subtle, mildly sweet, and refreshing flavor, which is less intense compared to the other varieties.

Global Dragon Fruit Market

This type has a neutral flavor and white flesh, making it a versatile ingredient in various culinary applications. It can be easily incorporated into a wide range of dishes, such as fruit salads, smoothies, desserts, and cocktails, without significantly altering the flavor profile. Hence, this versatility encourages its usage in numerous recipes, which, in turn, is driving its adoption in the global markets.

Asia-Pacific Leading the Global Dragon Fruit Market

The Asia-Pacific region is expected to account for the highest share of the Dragon Fruit Market during the forecast period. The region's rising access to this exotic fruit at an affordable cost due to significant domestic production is a crucial element boosting its appeal among health-conscious customers. The regional countries comprise some of the fastest-growing economies supported by industrial development and a rise in the working population, and the purchasing power of the residents has certainly increased.

Furthermore, rising government measures to promote healthy eating habits among locals are influencing residents throughout the region to choose nutritious food. As a result, demand for exotic fruits such as dragon fruit is growing. Furthermore, as tourism in the region continues to expand, demand for dragon fruit for direct consumption in restaurants and hotels is anticipated to continue to rise.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Sol Organica, S.A., Song Nam Itd Co. Ltd, Deccan Exotics, NAFOODS Group JSC, Green Frontiers Sdn. Bhd., Supple Agro, Yanalla Farms Pty Ltd., Gabbar Farms, Gujarat Dragon Fruit Farm, Tropical Fruit Box, Bombay Farming Co., Tropextrakt Gmbh, Raw Fruit Co., K-Long Enterprise Sdn Bhd, and Others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the Global Dragon Fruit Market?
  3. What key factors would propel and impede the industry across the globe?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition shaped across various regions, followed by their comparative factorial indexing?
  6. How will buying behavior, customer inclination, and expectations from product manufacturers evolve during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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