Press Release Description

Increasing Number of Working Women Expected to Drive the Belgium Baby Food Market

The Belgium Baby Food Market is projected to grow at a CAGR of about 2.8% during the forecast period of 2024-30, cites MarkNtel Advisors in the recent research report. In 2020, Belgium ranked 12th in terms of the number of working women and had a female labor participation rate of 64.5%. This high number of working women has contributed to the growth of the baby food market in the past. The country has one of the highest female labor forces, including working mothers, in the entire European Union. These busy working mothers often do not have the time or energy to make homemade baby food, leading them to turn to commercially available baby food products that can be prepared quickly and easily.

The government is now working on several policies to promote gender equality, including flexible working arrangements, parental leave, affordable childcare, and anti-discrimination policies, as part of the Federal Plan on Gender Mainstreaming adopted in 2021. This plan has been renewed twice since its inception and is now in its third edition, which aims to promote gender equality during 2020-24. Such policies are expected to increase the number of working women in the coming years, which simultaneously would enhance the demand for baby food products during the forecast period.

Another important factor that has contributed to the market's expansion over the years is the rising household income brought on by the nation's stable economic growth, favorable government policies, and various social welfare programs. Furthermore, plant-based baby food products are being increasingly used by vegan families who want to encourage their children to adopt their diets early, while also ensuring that they receive adequate nutrition. Hence, the growing preference for vegan, plant-based, & organic food is another crucial aspect expected to catalyze the market growth in the coming years, further states the research report, Belgium Baby Food Market Analysis, 2024.”

Segmentation Analysis

Milk Formula Expected to Maintain Its Strong Hold in the Market

Based on the food category, the market is further bifurcated into, Milk Formula, Prepared Baby Food, Dried Baby Food, and Other Baby Food. In Belgium, the milk formula registered a good volume of sales in recent years. This trend can be attributed to the fact that many working mothers tend to wean their infants from breast milk earlier and switch to the best available alternatives. Milk formulas are a popular choice for parents who lead busy lives and do not have the time or resources to prepare homemade baby food.

As modern parenting lifestyles continue to prioritize busy schedules, parents are increasingly drawn to milk formula as a convenient and time-saving feeding option. Thus, increasing inclination towards milk formula is anticipated to augment demand for baby food in the coming years.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including Belgium Nestlé Belgilux SA, Nutricia Belgïe NV, Sodiaal Benelux, Hipp GmbH & Co Vertrieb KG, Alpro NV, HiPP UK Ltd, Hain Celestial Group Inc, Holle Baby Food GmbH, Joannusmolen BV, Zonnatura BV, and others, are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends that have shaped the industry to its current form?
  3. What key factors would propel and impede the industry across the country?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition shaped across various provinces, followed by their comparative factorial indexing?
  6. How have buying behavior, customer inclination, and expectations from product manufacturers evolved during 2019-30?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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