Press Release Description

The Growing Affinity for A Rich Aroma Drives the Air Freshener Market

The Global Air Freshener Market is projected to grow at a CAGR of 3.8% in the forecast period of 2023-28, cites MarkNtel Advisors in the recent research report. The market is expected to grow significantly in the forecast period owing to the rapidly expanding demand for good air quality with meticulous care, whether inside or outside homes, consistent launches of new and innovative air freshener products, and the continuously changing living standards worldwide.

Along with this, a more extensive consumer base is now aware of foul odors and their effects, which is driving up demand for air fresheners with the primary goal of filling homes, businesses, and other residential or commercial areas with a rich aroma and excellent odor. As a result, these air fresheners are becoming more widely accessible through various distribution channels, including convenience stores, pharmacies, department stores, and other retailers.

Moreover, the advent of natural & eco-friendly ingredients and remarkable product offerings innovations, such as advanced odor-eliminating technologies, is likely to bode well for the market expansion, further states the research report, “Global Air Freshener Market Analysis, 2023.”

Global Air Freshener Market


The Global Air Freshener Market is broadly segmented on the basis of Products, Applications, and Distribution channels. The 'Product' segment is further classified into Spray, Gel Air freshener, Electric Air freshener, Candle Air freshener, and Others. On the other hand, the 'Application' segment includes Residential, Commercial, and Automotive. Similarly, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels together form the 'Distribution Channel' segment.

'Spray' To Contribute Massively in The Adoption of Air Fresheners

Spray air fresheners are accountable for driving the remarkable growth of the market owing to their long list of beneficial traits, including accessibility, practicality, and a vast choice of available perfumes easily available in stores, pharmacies, or supermarkets. These qualities of the spray air fresheners have accumulated tremendous appeal. The high demand for them all across the globe results from their astounding odor-neutralizing qualities, which are bolstered by the molecules in them.

North America, Followed by The Europe, Garners the Maximum Market Share  

Owing to numerous factors, including high living standards, increasing consumer knowledge of health and environmental concerns, the significance of house hygiene, as well as the expanding appeal of scented goods, amongst the sizable chunk of the North American population, notably the residents of the US and Canada is mounting, resulting in an elevating market scenario.

On the contrary, the European region is anticipated to take the lead forward since the various countries in the continent, such as the UK, Germany, France, & Italy, have many consumers conscious of the need to use premium & eco-friendly air fresheners.

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market players, including Henkel AG & Co. KGaA, Procter & Gamble Company, Church & Dwight Co., Inc., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., The Godrej Group, Farcent Enterprise Co., Ltd, Newell Brands, Inc., Dabur India Ltd., Dollar Tree Inc., and Jarden Corporation Others are looking forward to strengthening their market position.

Key Questions Answered in the Research Report

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
  2. What are the trends influencing the current scenario of the Global Air Freshener market?
  3. What key factors would propel and impede the industry across the region?
  4. How has the industry been evolving in terms of geography & product adoption?
  5. How has the competition been shaping across various countries?
  6. How have the buying behavior, customer inclination, and expectations from Air Freshener manufacturers been evolving during 2018-28?
  7. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

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