The water purifiers are experiences rising penetration driven by urbanization in emerging economies and stringent water quality regulations in regions like Asia-Pacific and GCC countries. According to MarkNtel Advisors, the Global Water Purifier market was valued at USD 35.6 billion in 2025 and is projected to reach USD 53.2 billion by 2032, growing at a CAGR of 8.3% during 2026-32.
According to Markntel Advisors, top water purifiers companies plays a significant role in sustaining this demand through innovative strategies such as advancing multi-stage purification technologies and high market growth expansions. These leaders prioritize product innovation for enhanced safety and efficiency.
In April 2025, KENT RO Systems launched the KENT Sapphire, featuring RO+UF+UV+Alkaline+TDS Control with pH enhancement up to 9.5 and UV LED tank protection. LG Electronics introduced nine models in India in September 2024, incorporating SS 304-grade 8L airtight tanks and dual seals against contaminants.
Strategic acquisitions and market entries further bolster their dominance. Unilever sold its Pureit division to A.O. Smith in 2024 for USD 120 million, amplifying A.O. Smith's presence in India, Bangladesh, Sri Lanka, Vietnam, and Mexico. KENT RO announced U.S. entry in 2024 via manufacturing partnership with Black & Decker for exports. Panasonic launched an iron-removal water purification system in 2024 using proprietary technology for well water.
Overall, these initiatives by top water purifier players drive market growth via technological differentiation and geographic expansion, ensuring sustained demand amid rising health concerns.
Eureka Forbes Limited
Eureka Forbes Limited, headquartered in Mumbai, India, was established in 1982 as a joint venture between the Shapoorji Pallonji Group's Forbes & Company and Sweden's Electrolux. Pioneering the Indian water purifier market, the company holds a dominant share through its flagship Aquaguard and AquaSure brands, offering RO, UV, and hybrid technologies across price points from basic gravity filters to IoT-enabled premium models.
Key strategies emphasize direct selling via "EuroChamps" for personalized demos, extensive service networks, and portfolio diversification into air purifiers and security systems. This first-mover advantage sustains leadership amid competition from Kent and Pureit, with innovations targeting urban and rural segments.
Market impact includes revolutionizing household water safety, driving penetration in high-TDS regions, and exporting standards-aligned products. Recent expansions bolster its 25-year legacy, contributing significantly to India's residential purification growth.
Panasonic Corporation
Panasonic Corporation, headquartered in Osaka, Japan, was founded in 1918, with water purifier operations expanding globally since the 1980s. The company manufactures advanced systems in Japan for premium tech, Indonesia for local solutions like central purifiers, and Malaysia as an export hub for RO models.
Strategies focus on hyper-local innovation, such as iron-removal tech for well water and multi-stage filtration, leveraging R&D in Lifestyle and Industry segments for eco-efficient appliances. Global manufacturing optimizes costs and responsiveness in Asia-Pacific markets.
Panasonic impacts the market by elevating purification standards in Southeast Asia and India, addressing region-specific contaminants while supporting sustainability goals. Its decentralized production enhances accessibility, strengthening premium positioning amid urbanization-driven demand.
LG Electronics
LG Electronics, headquartered in Yeouido-dong, Seoul, South Korea, was established in 1958, entering water purification with advanced RO+UV models tailored for global markets. Production spans Korea for premium components, China for scale, and India via Noida and upcoming Sri City plants for localization.
Core strategies include rapid portfolio expansion, as seen in nine new 2024 India models with SS 304 airtight tanks and dual seals, emphasizing digital hygiene and mineral retention. Investments prioritize supply chain agility and premium exports to South Asia and the Middle East.
LG influences the market by boosting competition through user-centric innovations, capturing urban premium segments and enhancing water safety in contaminated areas. This drives industry growth, with strong India presence amid rising health awareness.
Unilever Plc
Unilever Plc, headquartered in London, UK, with operations via Hindustan Unilever Limited (HUL) in Mumbai, India, launched its Pureit water purification brand in 2004. Initially focused on gravity-based and electric RO systems, Pureit targeted affordable access in emerging markets.
Strategies centered on disruptive tech like Copper Charge™ RO (2019), FiltraPower™, and DURAViva™, combined with strong distribution in India, Bangladesh, Sri Lanka, Vietnam, and Mexico. In 2024, Unilever sold Pureit to A.O. Smith for portfolio streamlining, enhancing the buyer's South Asian footprint.
The divestiture underscores Unilever's impact: Pureit democratized safe water for millions, innovating non-electric solutions and holding significant shares pre-sale. This move sustains brand momentum under new ownership, influencing residential market dynamics.
Whirlpool Corporation
Whirlpool Corporation, headquartered in Benton Harbor, Michigan, USA, was founded in 1911, expanding into water purification through its Indian arm established via TVS joint venture in the late 1980s. Facilities in Faridabad, Puducherry, and Pune support RO and multi-tech purifiers matching global standards.
Strategies involve eco-friendly manufacturing, consumer feedback-driven upgrades, and exports to over 70 countries, integrating purification into its kitchen appliance ecosystem for comprehensive home solutions.
Whirlpool shapes the market as India's largest home appliance exporter, elevating purification quality in high-growth regions. Its focus on sustainable, scalable production amid urbanization bolsters reliability and penetration in competitive landscapes.
Download a free sample of Water Purifiers Industry report for a comprehensive overview of industry dynamics, competitive landscape, key strategic initiatives, recent developments of key players, detailed segmentation, and regional forecasts shaping the market outlook.
These opportunities enable expansion in the water purifier industry through targeted innovations and market strategies in the coming years.
Over the next 5 years, the water purifier industry would advance through nanofiltration and graphene oxide membranes that precisely target heavy metals, pharmaceuticals, and microscopic impurities with minimal energy use. Energy-efficient desalination via forward osmosis and capacitive deionization, often solar-integrated, will expand access in arid regions. Emerging hierarchically porous carbon materials will efficiently remove persistent PFAS and dyes, integrating seamlessly into existing systems.
The industry expansion would accelerate via regulatory mandates on water quality, rising health consciousness, and infrastructure investments in emerging economies, driving residential and commercial adoption through localized manufacturing and digital distribution networks.
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