Adtech or advertising technology is playing a crucial role in the marketing industry. The majority of popular brands globally are planning to increase their data-driven marketing budgets to accelerate sales. As a result, the market is expanding of advertisers using data analytics to better understanding the preferences and behaviors of their target audience. Also, nowadays adtech is in high demand owing to the rising use of data and technology by advertisers to optimize campaigns and deliver personalized engaging advertisements to consumers. This facilitates the lucrative growth of the global adtech industry. This growth is predicted by the recently published analytical report description by Markntel Advisors, a leading consulting, data analytics, and market research firm. The report describes prominent players' potential & recent achievements and forecasts their expected market influence in the upcoming years. The concerned report description demonstrates the operation of the players including new launching of innovative products, strategic collaborations, or partnerships, that bolster the growth of the global Adtech market.
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Established in 2004, headquarters in California, U.S
Meta Platforms Inc. is an American multinational technology conglomerate, that specifically owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. The company’s advertising business primarily relies on its ability to collect and analyze user data to deliver highly personalized and effective ads. This includes utilizing data on users' interests, behaviors, and demographics to optimize ad targeting and campaign performance. Meta's AdTech offerings have included tools like the Facebook Ads Manager and Instagram Ads, which allow advertisers to create, target, and analyze their ad campaigns.
Established in 1998, headquarters in California, U.S
Google Incorporation is an American-based multinational corporation and technology company emphasizing online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence. Google Ads provides a range of advertising solutions, including search advertising, display advertising, video advertising, and more. These tools allow businesses to create and manage ad campaigns across Google's vast network of websites and platforms, reaching a broad and diverse audience.
Established in 1994, headquarters in Washington and Arlington, Virginia, U.S
Amazon is an American multinational technology company focusing on selling things online, cloud computing, online advertising, digital streaming, and artificial intelligence. Amazon owns over 40 smaller companies, including Twitch, Whole Foods Market, Zappos, Shopbop, Diapers.com, Kiva Systems (now Amazon Robotics), Audible, Goodreads, Teachstreet and IMDb. Amazon.com makes money by letting other people sell things and taking a percentage of the price. Amazon also allows companies to advertise their products by paying to be listed as featured products. Amazon Web Services, a subsidiary of Amazon, provides the infrastructure and cloud computing capabilities that power many Adtech companies and platforms.
Established in 1982, headquarters in California, U.S
Adobe is an American computer software, that offers a wide range of programs from web design tools, photo manipulation, and vector creation, to video/audio editing, mobile app development, print layout, and animation software. Adobe Advertising Cloud is Advertising Cloud integrates with its Experience Cloud, providing an all-in-one solution for managing campaigns across search, display, video, and social channels.
Established in 2005, headquarters in Paris, France
Criteo's product is a form of display advertising, which displays interactive banner advertisements, generated based on the online browsing preferences and behavior of each customer. The solution operates on a pay-per-click/cost-per-click (CPC) basis. Originally known for its retargeting solutions, Criteo has expanded its offerings to become a full-service AdTech provider, specializing in commerce media.
The blog comprises Global market players in the Adtech Preservatives industry, with market product information. This blog entails details regarding the prominent factors behind the surging demand for futuristic growth and new opportunities that facilitate market development. Market players such as Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Meta Platforms Inc., Google Incorporation, Microsoft Incorporation, SpotX, Twitter Incorporation, Verizon, Affle International Pte. Ltd., Inmobi, The Trade Desk, Inc., CopyAI, Inc., Zeta Global Holdings Corp. and including other leading companies, facilitate revolutionizing the global market and promoting a secure future for the Adtech Preservatives market.
