Condom market in India is witnessing robust growth, driven by key trends such as rising sexual health awareness, increased focus on family planning, and government-led campaigns promoting safe sex practices. The normalization of condom use among younger demographics has been accelerated by digital retail channels and social media-driven health initiatives, expanding market penetration across urban and tier-2 cities. Additionally, premiumization and product innovation, such as ultra-thin, latex-free, and biodegradable variants, are reshaping consumer preferences and encouraging broader adoption.
The India Condom Market size was valued at around USD 293 million in 2025 and is expected to reach USD 512 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 8.03% during the forecast period, i.e., 2026–2032. According to MarkNtel Advisors, key condom companies in India are playing a pivotal role in sustaining this growing demand through targeted initiatives and product innovations.
For instance, in 2024, Reckitt Benckiser Group plc (Durex) reformulated its lubricants to enhance comfort, especially for women, and launched affordable 3-pack condom variants priced around ₹99. This move aims to increase accessibility in rural areas and appeal to female users, supporting broader adoption through affordability, comfort, and inclusive marketing campaigns. In the same year, Sirona Hygiene Private Limited, a well-being brand under the Good Glamm Group, acquired Bleü, India’s first vegan-certified condom brand. This strategic acquisition supports the growing demand for eco-friendly, cruelty-free products and strengthens Sirona’s presence in the sexual wellness market with a focus on sustainability and conscious consumer choices.
Established in 1823 and headquartered in Slough, United Kingdom, Reckitt Benckiser is a global leader in health, hygiene, and nutrition products. Durex, its flagship condom brand, is renowned for its commitment to quality, innovation, and consumer education. The company’s key strategy in India centers on premiumization, inclusivity, and accessibility. Durex leverages digital campaigns and influencer partnerships to destigmatize condom use and promote safe sex, positioning itself as a trusted, modern brand for both urban and rural consumers.
Founded in 1966 and headquartered in Thiruvananthapuram, India, HLL Lifecare Limited is a government-owned enterprise specializing in healthcare and family planning products. Moods, launched in 1987, is India’s leading premium condom brand, offering over 25 variants including ultra-thin, dotted, and flavored condoms. The company’s strategy focuses on mass outreach, affordability, and product innovation. HLL Lifecare has expanded its manufacturing capacity to 2 billion condoms annually and is investing in eco-friendly, biodegradable latex products. Through partnerships with government health programs and NGOs, HLL drives awareness and adoption of safe sex practices across diverse demographics.
Established in 1928 and headquartered in Chennai, India, TTK Healthcare is a pioneer in sexual wellness. After ending its partnership with Durex in 2012, TTK launched Skore as a youth-centric brand, focusing on pleasure, innovation, and discreet marketing. Skore’s product portfolio includes flavored, dotted, and ultra-thin condoms, lubricants, and personal massagers. The company’s strategy emphasizes digital engagement, edgy campaigns, and rapid product innovation. Kohinoor, another TTK brand, targets affordability and regional reach, complementing Skore’s urban appeal. TTK’s marketing strategies are designed to break taboos and normalize condom use among younger consumers.
Founded in 1993 and headquartered in Nashik, Maharashtra, Cupid Limited is a leading manufacturer of male and female condoms, lubricant jellies, and diagnostic kits. The company’s strategy revolves around product diversification, quality assurance, and global outreach. Cupid is the first company globally to be pre-qualified by WHO/UNFPA for supplying both male and female condoms. Its manufacturing facility produces over 480 million male condoms and 52 million female condoms annually. Cupid’s focus on innovation includes introducing new flavors and lubricants, and expanding its presence in both public health and commercial markets to meet evolving consumer needs.
Established in 1995 and headquartered in New Delhi, India, Mankind Pharma is the largest pharmaceutical and FMCG company in India with a strong presence in sexual wellness. Manforce, its flagship condom brand, leads the flavored and mass-market segments. The company’s strategy centers on affordability, accessibility, and aggressive marketing. Mankind leverages a vast distribution network to reach rural and urban consumers, and invests in research to introduce new technologies such as climax delay and ultra-thin variants. The brand’s campaigns focus on destigmatizing condom use and promoting sexual health, making Manforce a household name across India.
Rapid Urbanization and Youth Demographics: India’s young population—over 50% under 24 years—represents a massive, digitally savvy consumer base increasingly open to sexual wellness products. As urbanization accelerates, especially in tier-2 and tier-3 cities, condom companies are finding new markets for both premium and affordable products. This demographic shift is driving demand for innovative, discreet, and accessible solutions, enabling brands to scale rapidly and build long-term loyalty.
Digital Commerce and Discreet Purchasing: The surge in e-commerce and digital health platforms is revolutionizing how condoms are bought and marketed. Online channels offer privacy, convenience, and a wide product range, making it easier for consumers to explore new brands and variants. Indian condom companies are leveraging digital marketing, influencer partnerships, and AI-driven analytics to personalize campaigns and optimize product offerings, significantly boosting reach and engagement.
Product Innovation and Niche Segmentation: There is a growing demand for specialized products catering to women, LGBTQ+ communities, and environmentally conscious consumers. Innovations such as vegan-certified, biodegradable, and gender-neutral condoms are opening new market segments. Condom brands that invest in R&D and product differentiation can capture first-mover advantage and command premium pricing, while also addressing unmet needs and social taboos.
Strategic Partnerships and Public Health Initiatives: Collaborations with government programs, NGOs, and healthcare organizations are expanding access to condoms in rural and underserved areas. These partnerships not only enhance brand visibility but also contribute to public health goals, creating a win-win scenario for companies and society. Additionally, participation in global health initiatives opens doors for export opportunities for key players in India Condom industry and resulting in market expansion.
Sustainability and Eco-Friendly Trends: As environmental awareness grows, there is increasing demand for sustainable and eco-friendly condoms. Indian companies that adopt green manufacturing practices and offer biodegradable products can differentiate themselves and appeal to a growing segment of environmentally conscious consumers, particularly in urban markets.
Rising Awareness and Changing Social Attitudes: Government-led campaigns, social media advocacy, and educational initiatives are breaking down taboos around sexual health and contraception. This shift is normalizing condom use and driving higher adoption rates across all age groups. Brands that align with these social trends and promote sexual wellness can build strong brand equity and trust.
These factors are collectively creating a dynamic and competitive environment for Indian condom companies, enabling them to innovate, expand, and capture new market segments in the coming years.
The future outlook for India condom market is shaped by rapid technological advancements, evolving consumer behavior, and strategic initiatives by key players. AI-enabled analytics and digital platforms are transforming how brands engage with consumers, enabling personalized marketing and real-time feedback. Changing consumer behaviour, driven by rising sexual wellness awareness and a shift toward discreet, online purchasing, is accelerating adoption, especially among younger demographics. Leading companies are investing in product innovation, such as vegan and biodegradable condoms, and expanding distribution through e-commerce and vending machines to reach underserved areas. As stigma diminishes and health consciousness grows, condoms are becoming an essential part of personal wellness, with local production and gender-inclusive strategies redefining market competitiveness and driving robust growth through 2032.
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