Market Research Report

Global Online Reputation Management Market Research Report: Forecast (2024-2030)

By Media Channels , (Paid Media, [Sponsored Influencer Content, Sponsored Blog Posts, Social Media, Search Ads], Earned Media, [Press Release, Online & Paper Magazines, Blog Featur...es, Forums (Quora, Reddit), Third Party Listings (Glassdoor, Trustpilot)], Owned Media, [Brand website, Blogs, App Content]), By Services (Business Solutions, [Reputation Management, Content Removal, Review Management, Crisis Management, Branding, Reputation Monitoring], Individuals solutions, [Reputation Management, Content Removal, Reputation Monitoring, Personal Information Removal, Wikipedia Creation, Branding]), By Vertical (Healthcare, Automotive, Hospitality, Financial Services, Media & Entertainment, Retail, Education, Government, Others (Real Estate, Logistics, etc.,)), Others Read more

  • ICT & Electronics
  • Dec 2023
  • 188
  • IT77078

Market Definition

Online Reputation Management (ORM) refers to managing and maintaining the public perception of a brand, business, or person online. The ORM helps business clients monitor, manage, and improve their online reputation. The software allows companies to identify and respond to negative comments, and low ratings, and maintain a positive environment among consumers.

Market Insights & Analysis: Online Reputation Management Market (2024-30):

The Online Reputation Management Market size is estimated to grow at a CAGR of around 16.19% during the forecast period, i.e., 2024-30. The factors attributing to the growth of online reputation management services are the growing demand for software from businesses and organizations to monitor and manage their online reputation. It helps businesses review online reviews and ratings mentions on social media websites. The software allows companies to identify and respond to negative comments, and low ratings, and maintain a positive environment among customers.

Report Coverage Details
Study Period Historical Data: 2019-22
Base Year: 2023
Forecast Period: 2024-30
CAGR (2024-2030) 16.19%
Regions Covered North America: US, Canada, Mexico
Europe: Germany, The UK, France, Spain, Italy, Rest of Europe
Asia-Pacific: China, India, Japan, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific
South America: Brazil, Argentina, Rest of South America
Middle East & Africa: The UAE, Saudi Arabia, South Africa, Egypt, Rest of MEA
Key Companies Profiled Webimax.com, Digital Firefly Marketing, Outspoken Media Inc., Net Reputation, WebFX, Netmark, Igniyte Limited, Gadook, SEO Valley Solutions Private Ltd., Greybox Creative, Reputation Rhino LLC, Heartiest Communication Inc., Reputation.com, Inc., VJG Interactives.com, Thrive Internet Marketing Agency, and others (Vendasta, Yext Inc, etc.,)
Unit Denominations USD Million/Billion

 

In addition, the growing end users such as healthcare, automotive, education sectors, etc., are making significant investments to enhance their offerings. So these must make their online reputation, as when the reputation is positive it would help to learn what customers like, which can help update business processes to better meet consumer needs.


Global Online Reputation Management Market Research Report: Forecast (2024-2030)

Online Reputation Management Market Driver:

The Growing End User Industries Driving the Market – Businesses from small to large corporations are adopting online reputation management software to protect and enhance their online reputation. Healthcare organizations including hospitals and clinics, and educational institutes like schools, colleges, and universities, prefer online management software to ensure that accurate and positive information is available on their websites.

In addition, hotels, restaurants, celebrities, politicians, etc., are driving the market for their branding, improving reviews, and accurate information, and monitoring & controlling the content that appears about them online. Due to the branding and positive online reputation of the organizations, the industries are increasing their brand. The number of businesses seeking to boost their brand and online presence is growing, and the market is expected to expand throughout the projected period.

Online Reputation Management Market Challenge:

Alternatives to Software Are Impeding the Market Growth – Several companies do not prefer online reputation management software, instead of preferring the software the organizations hire personal assistants who manage their online presence and reputation. They manage and monitor the social/online presence of organizations and improve the reviews & ratings accordingly. The personal online reputation management person does all the things like the software to manage and monitor the website and improve the reviews and branding on social media websites. Therefore, this is impeding the market growth.

Online Reputation Management Market Trend:

The Emergence of Artificial Intelligence Bolstering the Market – The incorporation of artificial intelligence technology is helping businesses to grow. The AI-powered tools can track competitor’s reputations and provide businesses with insights into their competitors’ strengths and weaknesses. This enables the business to benchmark its performance against the competitors and develop strategies to enhance its reputation.

In addition, the AI-based tools provide real-time alerts and recommendations for corrective measures. AI algorithms can scan the internet and social media platforms, analyzing millions of mentions of a brand in real-time. It can help to understand what customers want and tailor communication and engagement accordingly. Therefore, it is likely to bolster the market growth in the forthcoming years.

Online Reputation Management Market (2024-30): Segmentation Analysis

The Online Reputation Management Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It also includes predictions for the period 2024–2030 at the level. According to the analysis, the market has been further classified as:

Based on Services:

  • Business Solutions

    • Reputation Management

    • Content Removal
    • Review Management
    • Crisis Management
    • Branding
    • Reputation Management
  • Individual Solutions
    • Reputation Management
    • Content Removal
    • Reputation Monitoring
    • Personal Information Removal
    • Wikipedia Creation
    • Branding

The business solutions segment holds a significant market share in the Online Reputation Management Market. large and small business companies mainly adopt online reputation management software to remove negative reviews, maintain the online reputation of companies, and do crisis management. Whenever a consumer goes through firstly they visit the review section, if there are negative comments about the organization then it directly impacts the business growth. Therefore, companies are considering ORM software to ease their work for maintaining the website with positive reviews and for branding.

Based on Verticals

  • Healthcare
  • Automotive
  • Hospitality
  • Financial Services
  • Media & Entertainment
  • Retail
  • Education
  • Government
  • Others (Real Estate, Logistics, etc.,)

The retail segment holds a significant market share in the Online Reputation Management Market. The retail industry is more bothered about its online reputation, which requires ORM services to manage and monitor the organization’s website. The software allows users to improve reviews, improve star ratings, and drive business opportunities. Numerous companies are competing online due to their online reputation. So, it is important to maintain a reputation that builds trust, increases brand reach, and improves profitability. Several factors might influence the online reputation of the business, including the nature of the business, customer service, content, visibility, etc., That’s why the retail industry requires online reputation management software to trace the negative comments and improve the websites to gain positive responses.

Online Reputation Management Market (2024-30): Regional Projections

Geographically, the Online Reputation Management Market expands across:

  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

North American countries such as the US and Canada, are developed countries having numerous companies and firms running. The companies require online reputation management software to manage their online reviews. A huge number of individuals tend to read online reviews before purchasing any product or service. So, a good or bad review can directly impact their purchasing decision. The software helps companies to protect their brand reputation as well as track any changes or threats to the brand reputation.

Online Reputation Management Industry Recent Development:

  • 2023: Net Reputation announced the launch of the Net Reputation Affiliate Program to partner with fastest growing companies to connect audiences with top ORM brand while generating an additional revenue.

Gain a Competitive Edge with Our Online Reputation Management Market Report

  1. Online Reputation Management Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of the market dynamics & make informed decisions.

  2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.

  3. Online Reputation Management Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.

Frequently Asked Questions

   A. The Online Reputation Market is expected to grow at a compound annual growth rate (CAGR) of 16.19% over the forecast period.

   A. The growing end-user industries are expected to drive the Online Reputation Management Market during 2024-30.

   A. Webimax.com, Digital Firefly Marketing, Outspoken Media Inc., Net Reputation, WebFX, Netmark, Igniyte Limited, Gadook, SEO Valley Solutions Private Ltd., Greybox Creative, Reputation Rhino LLC, Heartiest Communication Inc., Reputation.com, Inc., VJG Interactives.com, Thrive Internet Marketing Agency, and others (Vendasta, Yext Inc, etc.,) are the top companies in the Online Reputation Management Market.

   A. The business solutions segment held the largest share of the Online Reputation Management Market.

   A. North America region would present growth prospects in the Online Reputation Management Market during 2024-30.

   A. The emergence of artificial intelligence is the key trend shaping the growth of the Online Reputation Management Market.

  1. Market Segmentation
  2. Introduction
    1. Product Definition
    2. Research Process
    3. Assumptions
  3. Executive Summary
  4. Global Online Reputation Management Market Trends & Insights
  5. Global Online Reputation Management Market Dynamics
    1. Drivers
    2. Challenges
  6. Global Online Reputation Management Market Policies & Regulations
  7. Global Online Reputation Management Market Hotspot & Opportunities
  8. Global Online Reputation Management Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Media Channels     
        1. Paid Media- Market Size & Forecast 2019-2030F, USD Million
          1. Sponsored Influencer Content- Market Size & Forecast 2019-2030F, USD Million
          2. Sponsored Blog Posts- Market Size & Forecast 2019-2030F, USD Million
          3. Social Media- Market Size & Forecast 2019-2030F, USD Million
          4. Search Ads- Market Size & Forecast 2019-2030F, USD Million
        2. Earned Media- Market Size & Forecast 2019-2030F, USD Million
          1. Press Release- Market Size & Forecast 2019-2030F, USD Million
          2. Online & Paper Magazines- Market Size & Forecast 2019-2030F, USD Million
          3. Blog Features- Market Size & Forecast 2019-2030F, USD Million
          4. Forums (Quora, Reddit)- Market Size & Forecast 2019-2030F, USD Million
          5. Third Party Listings (Glassdoor, Trustpilot)- Market Size & Forecast 2019-2030F, USD Million
        3. Owned Media- Market Size & Forecast 2019-2030F, USD Million
          1. Brand website- Market Size & Forecast 2019-2030F, USD Million
          2. Blogs- Market Size & Forecast 2019-2030F, USD Million
          3. App Content- Market Size & Forecast 2019-2030F, USD Million
      2. By Services
        1. Business Solutions- Market Size & Forecast 2019-2030F, USD Million
          1. Reputation Management- Market Size & Forecast 2019-2030F, USD Million
          2. Content Removal- Market Size & Forecast 2019-2030F, USD Million
          3. Review Management- Market Size & Forecast 2019-2030F, USD Million
          4. Crisis Management- Market Size & Forecast 2019-2030F, USD Million
          5. Branding- Market Size & Forecast 2019-2030F, USD Million
          6. Reputation Monitoring- Market Size & Forecast 2019-2030F, USD Million
        2. Individuals solutions- Market Size & Forecast 2019-2030F, USD Million
          1. Reputation Management- Market Size & Forecast 2019-2030F, USD Million
          2. Content Removal- Market Size & Forecast 2019-2030F, USD Million
          3. Reputation Monitoring- Market Size & Forecast 2019-2030F, USD Million
          4. Personal Information Removal- Market Size & Forecast 2019-2030F, USD Million
          5. Wikipedia Creation- Market Size & Forecast 2019-2030F, USD Million
          6. Branding- Market Size & Forecast 2019-2030F, USD Million
      3. By Vertical
        1. Healthcare- Market Size & Forecast 2019-2030F, USD Million
        2. Automotive- Market Size & Forecast 2019-2030F, USD Million
        3. Hospitality- Market Size & Forecast 2019-2030F, USD Million
        4. Financial Services- Market Size & Forecast 2019-2030F, USD Million
        5. Media & Entertainment- Market Size & Forecast 2019-2030F, USD Million
        6. Retail- Market Size & Forecast 2019-2030F, USD Million
        7. Education- Market Size & Forecast 2019-2030F, USD Million
        8. Government- Market Size & Forecast 2019-2030F, USD Million
        9. Others (Real Estate, Logistics, etc.,)- Market Size & Forecast 2019-2030F, USD Million
      4. By Region
        1. North America
        2. South America
        3. Europe
        4. The Middle East & Africa
        5. Asia-Pacific
      5. By Company
        1. Competition Characteristics
        2. Market Share of Leading Companies
  9. North America Online Reputation Management Market Outlook, 2019-2030F
    1. Market Size & Analysis      
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Media Channels- Market Size & Forecast 2019-2030, USD Million
      2. By Services- Market Size & Forecast 2019-2030F, USD Million
      3. By Verticals- Market Size & Forecast 2019-2030F, USD Million
      4. By Country
        1. The US
        2. Canada
        3. Mexico
    3. The US Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    4. Canada Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    5. Mexico Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
  10. South America Online Reputation Management Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Media Channels- Market Size & Forecast 2019-2030, USD Million
      2. By Services- Market Size & Forecast 2019-2030F, USD Million
      3. By Verticals- Market Size & Forecast 2019-2030F, USD Million
      4. By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    3. Brazil Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    4. Argentina Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
  11. Europe Online Reputation Management Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Media Channels- Market Size & Forecast 2019-2030, USD Million
      2. By Services- Market Size & Forecast 2019-2030F, USD Million
      3. By Verticals- Market Size & Forecast 2019-2030F, USD Million
      4. By Country
        1. The UK
        2. Germany
        3. France
        4. Italy
        5. Spain
        6. Rest of Europe
    3. The UK Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    4. Germany Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    5. France Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    6. Italy Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    7. Spain Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
  12. The Middle East & Africa Online Reputation Management Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Media Channels- Market Size & Forecast 2019-2030, USD Million
      2. By Services- Market Size & Forecast 2019-2030F, USD Million
      3. By Verticals- Market Size & Forecast 2019-2030F, USD Million
      4.  By Country
        1. The UAE
        2. Saudi Arabia
        3. South Africa
        4. Egypt
        5. Rest of the Middle East & Africa
    3. The UAE Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    4. Saudi Arabia Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    5. South Africa Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    6. Egypt Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
  13. Asia-Pacific Online Reputation Management Market Outlook, 2019-2030F
    1. Market Size & Analysis
      1. By Revenues (USD Million)
    2. Market Share & Analysis
      1. By Media Channels- Market Size & Forecast 2019-2030, USD Million
      2. By Services- Market Size & Forecast 2019-2030F, USD Million
      3. By Verticals- Market Size & Forecast 2019-2030F, USD Million
      4. By Country
        1. China
        2. Japan
        3. India
        4. South Korea
        5. Australia
        6. Southeast Asia
        7. Rest of Asia-Pacific
    3. China Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    4. Japan Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    5. India Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services- Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    6. South Korea Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
    7. Australia Online Reputation Management Market Outlook, 2019-2030F
      1. Market Size & Analysis
        1. By Revenues (USD Million)
      2. Market Share & Analysis
        1. By Services - Market Size & Forecast 2019-2030, USD Million
        2. By Verticals- Market Size & Forecast 2019-2030, USD Million
  14. Global Online Reputation Management Market Strategic Imperatives for Success & Growth
  15. Competitive Outlook
    1. Company Profiles 
      1.  Webimax.com
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      2. Digital Firefly Marketing
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      3. Outspoken Media Inc.
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      4. NetReputation
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      5. WebFX
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      6. Netmark
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      7. Igniyte Limited
        1. Business Description
        2. Product Portfolio
        3. Strategic Alliances or Partnerships
        4. Recent Developments
        5. Financial Details
        6. Others
      8. Gadook
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      9. SEO Valley Solutions Private Ltd.
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      10. Greybox Creative
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      11. Reputation Rhino LLC
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      12. Hearst  Communication Inc.
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      13. Reputation.com, Inc.
        1. Product Portfolio
        2. Strategic Alliances or Partnerships 
        3. Recent Developments
        4. Financial Details
        5. Others
      14. Vjg Interactive.com
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      15. Thrive Internet Marketing Agency
        1. Product Portfolio
        2. Strategic Alliances or Partnerships
        3. Recent Developments
        4. Financial Details
        5. Others
      16. Others (Vendasta, Yext,Inc, etc.,)
  16. Disclaimer


Online Reputation Management Market Segmentation Slide