India Hair Wig & Extension Market Research Report: Forecast (2025-2030)

Market Insights & Analysis: India Hair Wig & Extension Market (2025-2030):

The India Hair Wig & Extension Market size was valued at around USD 198 million in 2024 and is projected to reach USD 252 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.19% during the forecast period, i.e., 2025-30. The market benefits largely from the steady supply of human hair sourced from South Indian Temples. For instance, the Tirumala Tirupati Devasthanam (TTD) auctions over 21.1 tons of hair in a single auction, which generates a revenue of more than USD 5.8 million. Similarly, the Male Mahadeshwara (MM) Hills temple earned approximately USD 180,000 by auctioning 4.6 tons of short hair and 951 kg of long hair in just nine months from November 2020 to August 2021. This auction was done through manual & e-tenders by the Male Mahadeshwara Kshetra Development Authority. Devotees donate hair following various rituals in these temples, which provide these temples with ample amounts of Remy hair, which is ideal for making high-quality wigs and extensions. This creates a substantial amount of raw materials for the Indian market. Various companies are leveraging this ethically sourced hair to meet the rising global & domestic market demand by ensuring good product quality.

Also, this has helped the market to grow internationally as well by making India the top exporter in the world for human hair. For instance, in 2023, India exported human hair worth approximately USD 187.9 million, which accounted for 93.2% of global human hair exports. This domination is due to the requirement of high-quality Remy hair supplied by India. Countries such as the United States, China, and Italy are among the top importers of Indian human hair. The steady overseas demand has motivated Indian producers to increase production by investing in quality checks and seeking new markets. In addition, the Indian government prohibited the export of raw human hair below USD 65 per kg for fear of local industries being undermined by smuggling in February 2025. Large centers such as West Bengal, Andhra Pradesh, Telangana, and Tamil Nadu provide the majority of the raw human hair obtained from homes and temples to the global market. This will bring in more revenue since the export price will be higher, bringing more profit to market players. It also aids in enhancing the entire growth of the domestic hair wig and extension business.

Besides that, growing applications of wigs and extensions in India's film and fashion world are considerably driving market expansion. Bollywood as well as regional cinemas often utilize extensions and wigs to realize the varied hairdos for characters with different characteristics, adding more details to the visualization. This process is becoming even more common as a result of enhanced high-definition productions, where extensive appearances are needed. Designers and models use hairpieces to enhance different styles during photo shoots and catwalks, enabling quick change without making long-term alterations in the fashion sector. Additionally, the impact of social media platforms such as Instagram and YouTube has also increased this trend. Different celebrities and influencers display several hairstyles that encourage their fans to try out wigs and extensions.

India Hair Wig & Extension Market Driver:

Increasing Prevalence of Hair Loss Driving Demand – The ubiquity of hair loss in Indians is far-reaching to fuel the market demand. This is because of many reasons such as stress, pollution, hormonal imbalances, aging & lifestyle changes. As per ALCS-India 2024 reports, 60% of Indian men aged above 30 years have extreme hair thinning, leading to hair loss. Also, nearly 17% of Indian women between the ages of 20-40 experience hair loss as a result of hormonal problems accompanied by stress & nutrition deficiencies. This emphasizes the need for non-surgical hair restoration treatments, which open up tremendous demand for the industry.

Companies are diversifying their product line in India in response to the increasing consumer demand because of hair loss. For instance, Alchemane Hair Extensions in 2022 saw a 300% increase in demand for human hair wigs in the past couple of years, reflecting wider acceptance across all segments. In the same way, companies like Hair Originals, Gyanti Human Hair Enterprises, and others are meeting this growing demand by offering quality hair solutions following one's requirements.  Thus, while the prevalence of baldness is on the rise, the market demand in India will be on the rise as well, providing an encouraging avenue for market growth.

India Hair Wig & Extension Market Opportunity:

Medical Use Among Cancer Patients and Burn Survivors Providing Lucrative Opportunities – ​Medical use offers a strong growth opportunity for the market. This is because hair loss from chemotherapy or severe burns often causes emotional distress, especially among women and younger patients, necessitating the use of wigs & extensions.

Meanwhile, cancer cases in India are expected to increase significantly, with an estimated 800,000 new diagnoses annually. This creates an opportunity for the market with many patients seeking wigs for psychological comfort during recovery.  For instance, Companies like Alchemane in Mumbai report that around 70% of their clients are cancer patients. Also, Non-profits such as The Cherian Foundation have donated wigs to cancer patients in government hospitals, demonstrating growing social awareness in 2023. Similarly, burn survivors often experience permanent scalp damage, which makes wigs a long-term necessity. As the healthcare system increasingly recognizes the importance of holistic recovery, the demand for medical wigs in India is expected to expand steadily, with multiple growth opportunities for market players.

India Hair Wig & Extension Market Challenge:

Price Sensitivity Among Indian Consumers Hindering Market Growth – Price sensitivity remains a major challenge in the Indian market. A large segment of Indian consumers in Tier II and III cities prioritizes affordability over quality. While human hair wigs offer various features, their high cost often drives consumers toward cheaper alternatives. For instance, a quality human hair wig can cost USD 144 to USD 600, whereas other cheap options are available for under USD 23.33. This price gap discourages many budget-conscious buyers from investing in these quality products. Also, the cheap products cause various problems for consumers and lead to the development of counterfeits of these hair wigs & extensions. Although brands like 1 Hair Stop and Indique Hair have attempted to address this by offering installment payment options and entry-level ranges, high-quality hair remains largely aspirational. Price sensitivity will continue to limit widespread market adoption until consumers fully understand the value and long-term benefits of investing in better products.

India Hair Wig & Extension Market Trend:

Multicolored Hair Wigs and Clip-on Hair Extensions Gaining Popularity – Multicolored hair wigs in rainbow and ombre styles are gaining popularity among the Gen Z population in India, particularly for their suitability for themed parties and events. These are customizable, easy to wear, and cost-effective. The trend has been particularly amplified by social media platforms showing influencers with vibrant hairstyles. Along with this, clip-on Hair extensions are gaining traction due to the ease of wearability, without professional assistance, and can be used in daily wear. These are particularly popular for giving extra length to existing hairs for special occasions and fits, and are budget-friendly too. These clip-on extensions are particularly popular among the urban female consumer base. For instance, Nich Hair offers premium quality clip hair extensions and is the major selling product on their website.

India Hair Wig & Extension Market (2025-2030): Segmentation Analysis

The India Hair Wig & Extension Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–2030 at the national level. Based on the analysis, the market has been further classified as:

By Hair Type:

• Synthetic Hair
• Human Hair

Out of them, the Human Hair segment leads the India Hair Wig & Extension Market with around 68% market share. This growth is attributed to the superior quality and natural look offered by them as compared to synthetic hair. Also, they are culturally relevant, which further helps in the growth of the segment in the Indian market. The shift towards Human Hair began post-2015 due to the growth of beauty influencers and increased awareness of personal grooming. Major consumers prefer human hair because it can easily be treated like natural hair & offers more flexibility than synthetic options.

Moreover, there is an abundant supply of high-quality human hair in India, with hair donations from various temples. These hairs are thus widely used by brands and salons to cater to the rising demand from various industries. The growing popularity of natural beauty solutions and the availability of premium human hair at competitive prices have made this segment the most trusted and preferred choice among Indian consumers.

By Product:

• Extensions
• Wigs
• Toupee

The Wigs segment leads the India Hair Wig & Extension Market, with a market share of around 75%. This is because of the immediate, non-surgical solution offered by wigs in situations of hair loss caused by various medical procedures. The need for wigs has increased intensively over the years in urban regions such as Delhi, Mumbai, & Hyderabad. This expansion is related to the aggressive role played by wigs in the bridal & entertainment industries, which demand proper grooming along with looks. Furthermore, they ensure full coverage and quick change with no chemical treatment and long-term usage, thus they are the most suitable option for Indian market consumers. Also, India's prolific availability of premium human hair supports the manufacture of natural wigs at competitive rates.

India Hair Wig & Extension Industry Recent Development:

• February 2025: HairOrignals raised USD 5 Million in a series A funding round with plans to expand its “try-at-home” service to 40 cities, open 25–30 experience centers in 2026, and boost its R&D capabilities.
• May 2024: Nish Hair collaborates with Celebrity Hairstylist Priyanka Borkar for India's First-Ever Hair Extension Partnership for a groundbreaking collection that promises to revolutionize the hairstyling experience.

Gain a Competitive Edge with Our India Hair Wig & Extension Market Report

1. India Hair Wig & Extension Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size, growth rate, competitive landscape, and key players. This comprehensive analysis helps business organizations to gain a holistic understanding of market dynamics & make informed decisions.
2. This report also highlights current market trends & future projections, allowing business organizations to identify emerging opportunities & potential challenges. By understanding market forecasts, companies can align their strategies & stay ahead of the competition.
3. India Hair Wig & Extension Market Report aids in assessing & mitigating risks associated with entering or operating in the market. By understanding market dynamics, regulatory frameworks, and potential challenges, business organizations can develop strategies to minimize risks & optimize their operations.